The City of Albuquerque has announced Route 66 Remixed, a creative reimagining of the city's 18-mile stretch of Route 66. This innovative public art project will celebrate the 100th anniversary of the historic highway and invites locals and visitors alike to explore its legacy through murals, sculptures, and augmented reality (AR) experiences. Created in partnership with Meow Wolf and Refract Studio, Route 66 Remixed transforms Albuquerque's Route 66 into an art-fueled road trip across the city. Along the Route, travelers will discover 18 large-scale public art installations and site-specific digital activations that reflect the stories, traditions, and people that have helped to shape Albuquerque.
The project is led by the City of Albuquerque’s Department of Arts & Culture, with support from Visit Albuquerque, Meow Wolf, Refract Studio, and local artists. Additional partners include the New Mexico Tourism Department and community organizations throughout Albuquerque.
Augmented reality (AR) is the process where 3D animated graphics are digitally layered in real-time over a portion of the "real world" on a phone screen. Unlike virtual reality, AR does not immerse users in an artificial environment, rather, it seamlessly augments the environment.
AR Example: Helen Juliet Atkins and Refract Studio, Neon Plátano, for Route 66 Remixed.
Projects and Artist List
Road Trip Narrator & Storyteller
Hakim Bellamy
Tuei - Singing Arrow Park AR Experience
Deb Jojola
The Mother Road - East Central Gateway (Jones Surplus Sign)
Nazario Sandoval (Wemfer)
A welcoming billboard made out of New Mexico license plates reads "Welcome to Albuquerque" on Central Avenue and Elizabeth Street.
Neon Plátano - Talin Market AR Experience
Helen Juliet Atkins
"Neon Platano" augmented reality projected in front of Talin Market.
Keep 66 Rolling Mural - International District (Hubcap Sign)
Nazario Sandoval (Wemfer)
The Hubcap sign.
...Let's Not Forget, Albuquerque is a Character, Too. - Guild Cinema AR Experience
Dale Deforest
"Let's Not Forget" augmented reality on the movie poster window at The Guild Cinema.
Route 66 Throne - M’tucci’s Bar Roma (Jones Motor Company)
Nazario Sandoval (Wemfer)
The throne on the corner of Wellesley Drive and Central Avenue.
Mother: Moment - University of New Mexico Arts Lab Mural
Travis Black and Noé Barnett
"Mother: Moment" by Noé Barnett and Travis Black on the east-facing wall on the UNM Arts Lab (the Galles Motor Co. building).
The Mother Road Blooms - Special Collections Library AR Experience
Jessica Helen Lopez
Historic Crossroads (4th Street & Central Avenue) AR & Installation
The Old Road - El Camino Viejo - AR Experience featuring Carmen Montes
"Mother Road Cruise" by Gael Luna on the Rosenwald Building, view from Central Avenue/Route 66.
"Buffalo Return to Route 66" by Jesse Littlebird & Thomas Christopher Haag, on the west wall of El Rey Theater. Littlebird's Petrolglyph (2024) parked in front.
The Land That Guides Me - Albuquerque Museum Sculpture Garden AR Experience
Sonja Killer
Enchanted Pond - ABQ BioPark AR Experience
Lea Anderson
Sunset to Sunrise - Albuquerque Rapid Transit (ART) Bus Wrap Traveling Installation
Dante Betsch
Side and rear views of "Sunrise to Sunset" traveling installation / bus wrap.
505 Sunset Blvd - Unser Garage
Rob Vanderslice
Front view of "505 Sunset Blvd" in front of the historic Unser Garage.
Route 66 Visitor Center AR & Mural
Origin Route - AR Experience by Akilah Martinez (Glittering World Girl)
"As the Crow Flies / Rez Truck Revisited" Mural by PAZ
"As the Crow Flies / Rez Truck Revisited" by PAZ, on the east-facing wall of the Route 66 Visitor Center amphitheater.