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About Us

The mission of the Visit Albuquerque is to stimulate economic
growth by marketing Albuquerque as a convention and visitor destination.

DMAI accredited sealAccredited Destination Marketing Organization

The Visit Albuquerque is proud to be accredited by the Destination Marketing Accreditation Program (DMAP) of the Destination Marketing Association International.* 


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To be recognized and respected as a leading tourism marketing organization and to achieve economic vitality and success through integrity, enthusiasm and creative involvement for the promotion of Albuquerque as a world-class destination.

Visit Albuquerque IS

  • A private, not-for-profit organization (501c6).
  • Selling and marketing Albuquerque as a destination.
  • Focused on conventions, meetings, leisure travelers and travel professionals.
  • Funded by lodgers tax through a contract with the City of Albuquerque.
  • Supported by a partnership of nearly 900 organizations.
  • A Board of Directors of approximately 30.
  • A full-time staff of 40 and over 100 volunteers.
  • An equal opportunity employer.
  • Funded with ~$7M (~$6M from lodgers tax and ~$1M from private sector activities).

Visit Albuquerque VALUES

  • We are goal-oriented and results-directed.
  • We look for opportunities, and we build on them.
  • We are responsible and accountable.
  • We value quality in our service, work and ourselves.
  • We strive for excellence, honesty and integrity.
  • We encourage teamwork while expecting high levels of individual performance.
  • We treat our customers, members and staff with courtesy, respect and fairness.
  • We honor our promises and commitments.
  • We maximize communication to minimize misunderstanding.
  • We encourage feedback so we can continually improve.

U.S. Travel Association Member`