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As the premier destination organization for the city, Visit Albuquerque is responsible for promoting Albuquerque as a competitive and world-class leisure, meeting, convention and sports destination, and enhancing its public image as a dynamic place to live and work. Through the impact of travel, Visit Albuquerque strengthens the city's economic position and provides opportunity for people in the community.
Visit Albuquerque is proud to be accredited by the Destination Marketing Accreditation Program (DMAP) of Destinations International.*
To be recognized and respected as a leading tourism marketing organization and to achieve economic vitality and success through integrity, enthusiasm and creative involvement for the promotion of Albuquerque as a world-class destination.