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As the premier destination organization for the city, Visit Albuquerque is responsible for promoting Albuquerque as a competitive and world-class leisure, meeting, convention and sports destination, and enhancing its public image as a dynamic place to live and work. Through the impact of travel, Visit Albuquerque strengthens the city's economic position and provides opportunity for people in the community. 

Accredited Destination Marketing Organization

Visit Albuquerque is proud to be accredited by the Destination Marketing Accreditation Program (DMAP) of Destinations International.*


To be recognized and respected as a leading tourism marketing organization and to achieve economic vitality and success through integrity, enthusiasm and creative involvement for the promotion of Albuquerque as a world-class destination.

Visit Albuquerque IS

  • A private, not-for-profit 501(c)(6) organization
  • Selling and marketing Albuquerque as a premier destination
  • Focused on conventions, meetings, leisure travelers and travel professionals
  • Funded by Lodgers' Tax through a contract with the City of Albuquerque
  • Funded with approximately $6.8 million ($5.7 million Lodgers' Tax/Hospitality Tax and $900,000 from private sector activities)
  • Supported by a partnership of over 700 organizations
  • Advised by a Board of Directors of 18
  • A full-time staff of 34 + 2 part-time and 80+ volunteers
  • A family-friendly employer
  • An Equal Opportunity Employer

Visit Albuquerque VALUES

  • We are goal-oriented and results-directed
  • We look for opportunities and we build on them
  • We are responsible and accountable
  • We value quality in our service, work and ourselves
  • We strive for excellence, honesty and integrity
  • We encourage teamwork while expecting high levels of individual performance
  • We treat our customers, partners and staff with courtesy, respect and fairness
  • We honor our promises and commitments
  • We maximize communication to minimize misunderstanding
  • We encourage feedback so we can continually improve
  • We strive to be the ideal team player - exhibiting the three key virtues of Humble, Hungry and People Smart 
  • We are proud to be ambassadors of the Visit Albuquerque brand