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The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a convention and visitor destination.


Accredited Destination Marketing Organization

Visit Albuquerque is proud to be accredited by the Destination Marketing Accreditation Program (DMAP) of the Destination Marketing Association International.*

  • See Accreditation News Release


To be recognized and respected as a leading tourism marketing organization and to achieve economic vitality and success through integrity, enthusiasm and creative involvement for the promotion of Albuquerque as a world-class destination.

Visit Albuquerque IS

  • A private, not-for-profit organization (501c6).
  • Selling and marketing Albuquerque as a destination.
  • Focused on conventions, meetings, leisure travelers and travel professionals.
  • Funded by lodgers tax through a contract with the City of Albuquerque.
  • Supported by a partnership of nearly 900 organizations.
  • A Board of Directors of approximately 30.
  • A full-time staff of about 25 and over 100 volunteers.
  • An equal opportunity employer.
  • Funded with ~$7M (~$6M from lodgers tax and ~$1M from private sector activities).

Visit Albuquerque VALUES

  • We are goal-oriented and results-directed.
  • We look for opportunities, and we build on them.
  • We are responsible and accountable.
  • We value quality in our service, work and ourselves.
  • We strive for excellence, honesty and integrity.
  • We encourage teamwork while expecting high levels of individual performance.
  • We treat our customers, members and staff with courtesy, respect and fairness.
  • We honor our promises and commitments.
  • We maximize communication to minimize misunderstanding.
  • We encourage feedback so we can continually improve.