Purpose
The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a destination for leisure travel, meetings and sports events.
In 2022 Albuquerque’s City Council voted unanimously to establish an Albuquerque Tourism Marketing District (ATMD). The ATMD is a coalition of approximately 140 local lodging properties that have organized efforts in order to increase demand for overnight visitation to our city. The ATMD provides additional funds to expand marketing of Albuquerque, enhance visitor services and develop destination assets. This year, 5% of ATMD revenue supports annual tourism grants.
The overarching goal of the Visit Albuquerque Tourism Grant program is to spark innovative ideas that contribute to Albuquerque’s vibrancy and build new, creative visitor and resident experiences that grow a more diverse and thriving tourism economy.
Apply
The 2026 Tourism Grant application is open. Please submit your application between April 9, 2026, and May 22, 2026 at 11:59 p.m.
The application portal can be accessed here: Visit Albuquerque Tourism Grant Application.
2026 Visit Albuquerque Tourism Grant Information
Please view the Tourism Grant Program Guide.
FAQs
To view a list of commonly-asked questions, click here.
Mandatory Informational Workshops for Interested Applicants
Tourism grant applicants must attend one of the following informational workshops:
Option 1: (In-person) April 21, 2026 at 2 p.m. – Registration Link
Option 2: (Virtual) May 7, 2026 at 2 p.m. – Meeting Link
Contact
Send questions to grants@visitabq.org.
Visit Albuquerque Tourism Grant Awardees
See the Tourism Grant Awardee page to view a full list of previous tourism grant awardees.
