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Visit Albuquerque Tourism Grant Program


The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a destination for leisure travel, meetings and sports events.

In 2022 Albuquerque’s City Council voted unanimously to establish an Albuquerque Tourism Marketing District (ATMD). The ATMD is a coalition of approximately 150 local lodging properties that have organized efforts in order to increase demand for overnight visitation to our city. The ATMD provides additional funds to expand marketing of Albuquerque, enhance visitor services and develop destination assets. This year, 5% of ATMD revenue supports annual tourism grants. 

The overarching goal of the Visit Albuquerque Tourism Grant program is to spark innovative ideas that contribute to Albuquerque’s vibrancy and build new, creative visitor and resident experiences that grow a more diverse and thriving tourism economy. 


Tourism Grant Program Application Opens

April 15, 2024 

Mandatory Informational Sessions for Interested Applicants (must attend one) 

April 25, 2024 (Virtual)

May 7, 2024 (In-person)

May 21, 2024 (Virtual)

Tourism Grant Applications Due

11:59 p.m. May 24, 2024 

Finalists Notified and Interviewed

Mid-June 2024

Awards Announced

Late June 2024 

Grant Program Funding Disseminated

July 2024 


Please fill out this application to apply for a Tourism Grant.


To view a list of commonly-asked questions, click here.

2024 Visit Albuquerque Tourism Grant Information 

Please view the Tourism Grant Program Guide.

Mandatory Informational Workshops for Interested Applicants

Tourism grant applicants must attend one of the following informational workshops:

Date: April 25, 2024 
Time: 11 a.m.
Location: Virtual (Register Here)

Date: May 7, 2024
Time: 2 p.m.
Location: In-person, 20 First Plaza NW, 6th Floor, Albuquerque, NM 87102 (Register Here)

Date: May 21, 2024
Time: 1 p.m.
Location: Virtual (Register Here)


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Visit Albuquerque Tourism Grant Awardees

See the Tourism Grant Awardee page to view a full list of previous tourism grant awardees.