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A lowrider drives down Central Avenue in Albuquerque.
Route 66 Remixed

An Art-Fueled Road Trip!

Enter the Experience

Albuquerque’s route 66

Still Classic... Forever Cool

Route 66 isn’t just a road. It is an enduring slice of Americana, where neon lights shine brightly, classic cars cruise by, and the spirit of adventure thrives. Route 66 has inspired countless stories over the past century, but there is always more to discover. And there is no better place to celebrate this legendary highway’s centennial than Albuquerque, New Mexico, a city full of cultural vibrancy, scenic beauty and Southwestern charm.
 
In Albuquerque, Route 66 dazzles with 18 miles of magic – the longest continuous urban stretch of the Mother Road in the country. From glowing neon signs to unforgettable attractions, events and activities, Albuquerque invites you to immerse yourself in a city where classic cool meets cutting-edge innovation. Start planning your adventure today. Your Route 66 story begins here!

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Mother Road Turns 100

Order Route 66 "Kicks"

Celebrate the centennial in style!

For a limited time, you can purchase a pair of Route 66 Kicks: sneakers, but with that Albuquerque 66 flair. Buy directly from the temporary pop-up shop online.
 

The pop-up shop will be live through December 13, 2025, at 11:59 p.m. CST.

Shoes are made to order and will ship approximately 21 working days from Dec. 13.

Get your kicks →

A photo of someone holding two Route 66 custom sneakers.

100 years, countless stories
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Then
Now