Indigenous Experiences

Elevating Existing Products and Experiences

Albuquerque's strong foundation in collaborating with the Indian Pueblo Cultural Center (IPCC) has laid the groundwork for immersive Indigenous experiences that authentically represent the Native American communities of New Mexico. To further enhance and promote these unique cultural offerings, continued collaboration with the IPCC and intentional inclusion of each Pueblo is essential. In addition to the numerous cultural events and notions that have been developed, there is significant potential to further enhance and promote these unique cultural offerings, particularly in the realms of Indigenous cultural experiences.

Expand Collaboration between Tourism Industry and the Indian Pueblo Cultural Center

Strategy 1: Collaborate with IPCC and Indigenous tribes to conduct a feasibility study to assess the business case for a hub and spoke model for tourism experiences created by the New Mexico Native American communities.* Use the findings to identify themes, experiences and locations that align with the interests and capabilities of the Native American communities. *The City of Victoria, British Columbia, has established a collaboration with the Royal BC Museum, which has a dedicated Indigenous Cultural Center. Through regular meetings and collaboration sessions, the museum and local Indigenous communities co-create immersive experiences that promote their unique heritage and traditions. Extensive research and feasibility studies are conducted to identify themes, experiences and locations that align with their interests and capabilities. Community members, including leaders and elders, are actively involved, ensuring cultural authenticity and respect. This collaboration extends to marketing efforts, integrating Indigenous experiences into tourism itineraries and fostering inclusive partnerships with local organizations.
Visit Albuquerque's Role	Lead	Partners	Progress Made
	Visit Albuquerque Indian Pueblo Cultural Center	Native American Communities
Strategy 2: Engage with and position the Native American community members as the leader of creating tourism experiences from the very beginning, ensuring that their voices are integrated into the planning and development process. Take into consideration that a longer timeline needs to be dedicated to the engagement efforts to ensure community interest and buy-in.
	Visit Albuquerque Indian Pueblo Cultural Center	Native American Communities American Indian Alaska Native Tourism Association (AIANTA)
Strategy 3: Support providing training and capacity building programs for Native American community members interested in participating in the hub and spoke model. Getting involved with IPCC’s new Entrepreneur Complex can help encourage Native Americans to launch their entrepreneurial and business ideas in the tourism field. This can be followed by offering workshops on visitor engagement, interpretive storytelling, cultural sensitivity and entrepreneurship to empower community members to deliver authentic and meaningful experiences.
	Indian Pueblo Cultural Center Visit Albuquerque	Native American Communities American Indian Alaska Native Tourism Association (AIANTA)

Expand Partnerships with City and State Entities to Target Niche High-Value Markets Interested in Unique Indigenous Experiences

Strategy 1: Forge partnerships with travel agencies, tour operators and organizations specializing in niche markets to expand the reach and visibility of Indigenous experiences. Collaborate in the development of packages and itineraries that specifically cater to the interests and desires of these target markets.* *Tourism Vancouver Island in British Columbia, Canada, has established partnerships with tour operators specializing in Indigenous experiences. They offer tailored itineraries that highlight the unique heritage and traditions of the local Indigenous communities. Through market research and segmentation, they have identified niche high-value markets interested in these experiences and have crafted personalized marketing campaigns to engage these target markets.
Visit Albuquerque's Role	Lead	Partners	Progress Made
	Visit Albuquerque	IPCC Native American Communities American Indian Alaska Native Tourism Association (AIANTA)
Strategy 2: Actively participate in niche travel trade shows and events that specifically cater to the identified high-value markets. Share ABQ’s Indigenous experiences, engage with industry professionals and establish connections to attract niche travelers seeking unique Native American encounters.
	Visit Albuquerque	IPCC Native American Communities
Strategy 3: Capitalize on New Mexico's broader promotion of Indigenous experiences to develop marketing campaigns that emphasize the cultural significance and value of Indigenous experiences, targeting specific high-value markets through personalized digital marketing, partnerships with luxury travel operators, influencer collaborations and collaborative marketing initiatives tailored to their preferences.* *The Indigenous Tourism Association of Canada's "Original Original" campaign has brought together various Indigenous experiences across the country, effectively marketing to high-value international visitors seeking authentic cultural experiences.
	Visit Albuquerque	IPCC Native American Communities American Indian Alaska Native Tourism Association (AIANTA)

Indigenous Experiences

Elevating Existing Products and Experiences

Expand Collaboration between Tourism Industry and the Indian Pueblo Cultural Center

Visit Albuquerque's Role

Lead

Partners

Progress Made

Expand Partnerships with City and State Entities to Target Niche High-Value Markets Interested in Unique Indigenous Experiences

Visit Albuquerque's Role

Lead

Partners

Progress Made