The Visit Albuquerque Convention Sales, Services & Sports division is dedicated to marketing Albuquerque to citywide conventions, non-center groups and sporting events, and providing excellent service to ensure success and encourage repeat business.
As the meetings industry recovers from COVID-19, we will continue to regularly evaluate market segments to ensure they align with market and industry trends, our hotel partners’ needs and interests, and staff talent to best present and sell the city of Albuquerque to qualified planners.
We firmly believe that the connections people make through face-to-face interaction cannot be replaced with remote or virtual meetings. At the same time, we recognize that in-person meetings will look different, and that COVID-19’s impact on the event industry will be long-lasting. Visit Albuquerque will work with local properties and the Albuquerque Convention Center to follow the COVID-Safe Practices (CSPs) developed by the State of New Mexico in order to instill confidence in meeting planners.
Some meeting planners might gravitate away from crowded metropolitan areas and look more favorably on midsized cities such as Albuquerque, where social distancing is easier to achieve. We will actively seek out those who are investigating smaller cities and highlight steps the industry has taken to make meetings safe for attendees, such as the New Mexico Safe Certification program.
Collaborating with local stakeholders in the hospitality industry, Visit Albuquerque’s Convention Sales, Services & Sports division will develop creative solutions that encourage meeting planners to view our city as the ideal place to conduct business and share ideas.
Just as with our leisure marketing efforts, Visit Albuquerque’s convention and sports marketing activities during Q1 will be driven by data. The competition among destinations for meetings, conventions and sports will be strong, and timing will be important. In order to efficiently and effectively use our budget, the re-emergence of our convention and sports marketing efforts will be based on the following triggers:
Visit Albuquerque’s marketing and sales strategy for meetings, conventions and sports is focused on generating more RFPs from event organizers. To create opportunities, our team’s goals are to:
We achieve these goals by:
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