Convention Center | Headquarter Hotel

Based on comprehensive analysis of Albuquerque's lodging and convention landscape, this strategic plan reaffirms a critical opportunity to enhance the city's position in the competitive convention market. While similar recommendations have been made in the past, findings from the Destination Master Plan study present a compelling case to revisit and potentially implement previously proposed recommendations. Incorporating the latest data and market trends, we strongly urge the City of Albuquerque to initiate a thorough feasibility study and site selection process for a new headquarter hotel. A headquarter hotel for a convention center is a large, full-service hotel that is typically located adjacent to or very near a convention center. It serves as the primary accommodation and event space for major conferences, trade shows and other large gatherings.

The proposed hotel development should aim for a minimum capacity of 500 rooms. This addition would be transformative, increasing Albuquerque's capacity for citywide events by pushing the total available peak convention rooms beyond the 1,000 mark. Such an expansion is crucial for attracting larger conventions and events, potentially elevating Albuquerque's status in the national convention landscape. Despite previous considerations, this project should be prioritized as a short-term goal to capitalize on potential economic benefits.

While initial market research has identified a lack of hotel inventory to support Albuquerque's convention ambitions, an in-depth feasibility study remains a critical next step. This comprehensive analysis goes beyond simply confirming the need for additional rooms; it delves into the financial viability of the project, explores site-specific factors, and assesses the broader economic impact on the community. The study will evaluate potential locations, considering land costs, zoning regulations and infrastructure requirements. It will also examine various funding options, including public-private partnerships, which are essential for project implementation. Furthermore, the feasibility study will provide a deeper understanding of how a new headquarter hotel would fit into the existing competitive landscape and identify potential risks and challenges. By addressing these crucial aspects, the study not only validates the market demand but also creates a detailed roadmap for successful implementation. This thorough approach is instrumental in gaining buy-in from stakeholders ranging from city officials and investors to the local community, ensuring that Albuquerque's investment in its hospitality infrastructure is both strategic and sustainable.