SIGN UP
FOR DISCOUNTS, NEWS, & EVENTS, BY EMAIL
ORDER A FREE
ALBUQUERQUE
VISITORS GUIDE!
Visit Albuquerque prohibits users from downloading images from our website.
Please use our media library for downloadable images and usage rights.
Outdoor Recreation
Elevating Existing Products and Experiences
Position Albuquerque as the Gateway to Outdoor Adventures and Raise Awareness of Existing Outdoor Recreation Products
| Strategy 1: Continue raising awareness about Albuquerque's positioning as the premier gateway to outdoor adventures in New Mexico through strategic communication initiatives. This involves highlighting that if visitors establish their overnight base in Albuquerque, they will have easy and expansive access to a diverse range of outdoor recreation opportunities, showcasing the affordability of experiences and emphasizing the advantage of fewer crowds compared to competing destinations. Enhance public relations activities and collaborate with travel influencers and bloggers to showcase the city's diverse outdoor offerings and accessibility. | ||||
Visit Albuquerque's Role |
Lead |
Partners |
Progress Made |
|
 |
|
|
 |
|
| Strategy 2: Establish partnerships with local outdoor organizations, outdoor gear companies, nature conservation groups and government entities to further promote Albuquerque as a destination for outdoor activities. Collaborate on joint initiatives, such as information campaigns, to highlight the city's natural assets and position it as a hub for adventure. | ||||
|
|
|
 |
|
| Strategy 3: Highlight the proximity of Albuquerque to natural attractions, such as national parks, scenic trails and outdoor recreation areas, to encourage visitors, especially those flying into Albuquerque International Sunport to use the city as a base for exploring the region. | ||||
|
|
|
|
|
Foster Collaboration to Upgrade, Expand and Diversify Outdoor Recreation Demand Drivers
Based on the evaluation of the Demand Driver Scorecard, it is evident that the majority of current demand drivers at the regional-national level are in the cultural category, with most outdoor recreation experiences and assets falling within the local demand driver category. To further amplify the appeal and draw visitors seeking outdoor adventures, additional investment and collaboration efforts are necessary.
| Strategy 1: Garner investment and foster collaboration by engaging with local stakeholders, outdoor recreation businesses and government entities. Create a platform for regular dialogue and cooperation to enhance and diversify local demand drivers for outdoor recreational experiences. | ||||
Visit Albuquerque's Role |
Lead |
Partners |
Progress Made |
|
 |
|
|
 |
|
| Strategy 2: Advocate for and support the modernization of the ski area infrastructure to align with industry standards and enhance the overall skiing experience. This includes advocating for an increased investment in improvements such as chairlift upgrades, snowmaking systems and other necessary facilities to ensure the ski areas are on par with other leading destinations. | ||||
|
|
|
|
|
|
| Strategy 3: Encourage partnerships between Visit Albuquerque, outdoor businesses and educational institutions to organize workshops, seminars and training programs on outdoor safety, required safety gears and responsible tourism. These initiatives will raise awareness among locals and visitors alike, while supporting the growth and development of the local outdoor recreation sector. | ||||
 |
|
|
|
|
| Strategy 4: Identify and support local talent, entrepreneurs and small businesses that contribute to the outdoor recreation industry. Visit Albuquerque can act as a facilitator to connect outdoor recreation businesses to resources, mentorship programs and networking opportunities to help them thrive. This can be further developed by highlighting successful local businesses as examples of Visit Albuquerque's commitment to fostering innovation and sustainable growth within the outdoor recreation sector. | ||||
|
|
|
|
|
|
| Strategy 5: Actively seek partnerships and collaborations with race event organizers, such as running and cycling race organizers to host such events within the ABQ area. | ||||
|
|
|
||
| Strategy 6: Advocate for the prioritization of the improvement, expansion and safety of our trail network to promote accessibility and diverse recreational opportunities. This includes completing the 50-mile bike loop, adding gravel cycling trails and conducting thorough repairs of existing bike paths, particularly the North Diversion Channel trail. | ||||
|
|
|
||
| Strategy 7: Collaborate with the City, community organizations and environmental groups to provide the tourism industry’s input on enhancing access and activating the Rio Grande riverfront for outdoor recreational activities. This can include advocating for improving infrastructure, creating signage and wayfinding systems and developing amenities such as picnic areas, viewpoints and points of interest that highlight the river's natural and cultural significance. | ||||
|
|
|
||
Foster Sustainable Tourism Practices and Environmental Stewardship
| Strategy 1: Integrate sustainable tourism practices in visitor communication and outdoor recreation marketing materials by promoting responsible outdoor behaviors and environmental stewardship. Provide educational materials and resources that inform visitors about Leave No Trace principles, wildlife protection and responsible waste management during outdoor activities. | ||||
Visit Albuquerque's Role |
Lead |
Partners |
Progress Made |
|
|
|
|
|
|
| Strategy 2: Collaborate with local environmental organizations and encourage partnerships with businesses to implement sustainable practices, such as recycling initiatives, reducing single-use plastics and conserving energy and water resources. Organize volunteer programs and community clean-up events to engage visitors and locals in environmental preservation efforts. | ||||
|
|
|
|
|