Other Venue Recommendations and Strategies

Venues & Facilities

Key Partners

City of Albuquerque
Metropolitan Redevelopment Agency (MRA)

Strategy 1: Launch a comprehensive advocacy campaign positioning Albuquerque as a critical driver of New Mexico's economy and cultural landscape, positioning Albuquerque as New Mexico’s premier destination to meet, work, live and play and as the state's primary hub for meetings, sporting events, business gatherings and global demand generator events.
Visit Albuquerque's Role	Partners	Progress Made
	City of Albuquerque Albuquerque Convention Center (ACC) Greater Albuquerque Hotel & Lodging Association
Strategy 2: Continue to implement a strategic distribution plan for Visit Albuquerque’s master list of event venues. Explore a variety of user-friendly digital platforms categorizing venues by size, type and amenities. Target national and international event planning associations, sports leagues, concert promoters and corporate event planners with tailored marketing efforts. Conduct regular updates of the venue list and maintain consistent follow-up communications with potential clients. Proactively organize familiarization tours for key decision-makers in the events industry to provide firsthand experience of Albuquerque's offerings.
	Event Organizers Event Venues
Strategy 3: Work with State to further activate EXPO New Mexico to enhance the impact of this facility on the neighboring areas and the community.
	City of Albuquerque EXPO New Mexico State of New Mexico
Strategy 4: Support continued parking development throughout the city and Downtown. Lack of adequate parking and catering facilities hinders the ability to host multiple events simultaneously. Moreover, the Pit, University Stadium and Isotopes Park share parking lots, elevating the parking issue in that area.
	City of Albuquerque UNM
Strategy 5: Partner with the Metropolitan Redevelopment Agency (MRA) to develop a comprehensive outdoor venue shading initiative. Conduct an assessment of existing outdoor spaces to identify priority areas for improvement. Design innovative, sustainable shading solutions that incorporate aesthetic appeal and potentially integrate solar technology. Implement pilot projects in high-traffic areas to demonstrate benefits and gather public feedback. Align this initiative with broader urban development and sustainability goals to attract additional funding through grants or private sector partnerships.
	Metropolitan Redevelopment Agency (MRA)
Strategy 6: Support the Convention Center’s data integration plan with the Momentus Technologies transition and focus on seamless information flow between marketing efforts, booking processes and post-event analysis. Implement training programs for staff to ensure full utilization of the integrated system's capabilities. Continue review meetings between Visit Albuquerque and Convention Center teams to refine the data alignment process and address emerging challenges based on collective optimization goals. Leverage the integrated approach to improve operational efficiency and provide data-driven strategies for attracting and managing events in Albuquerque.
	Albuquerque Convention Center (ACC) Momentus Technologies

Other Key Partners

City of Albuquerque Economic Development Department
New Mexico State Legislature representatives from Albuquerque
Albuquerque Regional Economic Alliance (AREA)
Sports Partners (Includes sports organizers, private operators and developers as funding partners)
Events Partners (Includes event organizers, meeting planners, corporate partners, funding partners)
Entertainment Partners (Includes booking agents, promoters, ticketing providers, catering, event production companies, security, sponsorship partners)
Greater Albuquerque Chamber of Commerce
Albuquerque Hispano Chamber of Commerce
New Mexico Tourism Department
University of New Mexico
Central New Mexico Community College
Albuquerque Convention Center
Local hotels and resorts
New Mexico Hospitality Association
Major venues (e.g., Isotopes Park, The Pit, EXPO New Mexico)
New Mexico State Fair Commission
Bernalillo County Commission
Albuquerque Metropolitan Redevelopment Agency (MRA)
City of Albuquerque Parks and Recreation Department
Momentus Technologies (software provider)
Indian Pueblo Cultural Center
National Hispanic Cultural Center
Albuquerque International Balloon Fiesta organizers
Local sports teams (New Mexico United, Albuquerque Isotopes, Duke City Gladiators, New Mexico Ice Wolves, New Mexico Bullsnakes, etc.)
Film and television production companies operating in Albuquerque

Other Venue Recommendations and Strategies

Venues & Facilities

Visit Albuquerque's Role

Partners

Progress Made

Other Key Partners