Situational Analysis
Albuquerque faces safety and security challenges that impact the tourism experience in the city, reflecting a mixed landscape. According to the Tourism Readiness Index conducted for this project, Albuquerque ranks 10th out of 14 comparable destinations in terms of safety and security. Crime statistics reveal that Albuquerque has a 2.1x higher violent crime rate compared to the total competitive set average, ranking as the second highest after Little Rock. However, the city fares well in other aspects, ranking in the top 5 for LGBTQ+ wellbeing and second highest, along with Santa Fe, for women's wellbeing.
In the context of the local tourism industry, JLL interviewed Albuquerque law enforcement representatives, who acknowledge the strong connection between public safety and the success of tourism. While there has been some direct collaboration between law enforcement and the tourism sector in the past, such as the Connect Program and Downtown ECHO, engagement with law enforcement officials throughout this process demonstrated their willingness in forging a partnership to address safety concerns.
To address safety concerns, the city has implemented initiatives such as the "APD Connect" program, which provides access to safety cameras, primarily focused on hotels and acts as a business “crime-watch,” allowing stakeholders to communicate about criminal activity in real time. Additionally, law enforcement is currently implementing measures to enhance public safety in key areas like Old Town. They are actively seeking feedback from tourism stakeholders to identify specific locations or situations where law enforcement presence or intervention would be beneficial. The efforts of law enforcement, including increased patrols in the Downtown area, have resulted in a notable decrease in crime rates, with a 20%-30% reduction from 2023.
Regarding transit safety, law enforcement is preparing to launch a major campaign focused on bus safety. In addition to this campaign, the Albuquerque Police Department has assigned Transit Safety Officers and Police Service Aides (PSAs) to buses and stops to ensure the safety and security of both local residents and tourists.*
In summary, while Albuquerque faces safety and security challenges, efforts are underway to address these concerns and create a safer environment for both residents and tourists. Collaborative initiatives between law enforcement and the tourism industry are being explored, particularly in popular visitor areas as well as during signature events. Community involvement and feedback play a vital role in identifying areas where law enforcement presence is needed. Notably, the city has seen a reduction in crime rates and is actively implementing programs to enhance public safety, such as increased patrols and a focus on transit safety. Going forward, actively engaging the tourism industry and fostering partnerships can help support law enforcement to create a positive and secure tourism experience for visitors and residents alike.
