Development and Diversification of New Products

Route 66

Route 66, the iconic highway that holds a special place in the nation's history, runs through the heart of Albuquerque and is of significant importance to the city. With Albuquerque boasting the longest continuous urban stretch of Route 66, spanning 18 miles, this historic road is a vital part of the city's tourism assets. From the Route 66 Center to key tourism corridors like Downtown, Nob Hill, Old Town, and Barelas neighborhood, Albuquerque offers a range of attractions and experiences tied to this famous route. As an integral component of the city's identity, Route 66 attracts both domestic and international visitors, contributing to Albuquerque's tourism industry and cultural heritage. However, to truly maximize the impact of Route 66 tourism, it is crucial to ensure that the overall experience rises to the level of inspiring an overnight stay.

Recognizing the significance of Route 66 and its potential to become a major tourism draw, investment and enhancement efforts should be prioritized to transform Route 66 into a destination of its own in Albuquerque. By preserving its historical charm while introducing new attractions and amenities to niche market segments, the city can capitalize on the allure of this iconic highway, attract more visitors, and create a memorable experience that celebrates the rich heritage of Route 66 in Albuquerque.

Declare And Enhance Route 66 As the Ultimate Experience

Visit Albuquerque's Role: Lead, Advocate, Support

Collaborate with UNM and National Route 66 Research Center

Visit Albuquerque's Role: Lead, Support

Create Immersive Experiences and Itineraries for Elevating the Profile of Route 66

Visit Albuquerque's Role: Lead, Support

Enhance Route 66 as the ‘Key to the West’ to Garner Investment

Visit Albuquerque's Role: Lead, Support

Arts & Cultural Heritage Tourism

Albuquerque is a city that harmonizes the worlds of science and art, showcasing the contributions of notable figures in each realm. In the realm of technology, Bill Gates and Paul Allen famously founded Microsoft in Albuquerque in 1975, operating out of a small office in the city before relocating to Washington state. In the arts, renowned author Rudolfo Anaya, best known for his novel "Bless Me, Ultima," lived and worked in Albuquerque for much of his life. The city also nurtured the talents of Neil Patrick Harris, who began his acting career as a child in Albuquerque before achieving widespread fame. In the sciences, Albuquerque has been a hub for research and development, particularly due to the presence of Sandia National Laboratories. Notable scientists like Paul Hommert, who served as the director of Sandia Labs from 2010 to 2015, have contributed significantly to national security and energy research while based in Albuquerque. Additionally, the University of New Mexico has been home to numerous accomplished researchers and academics across various scientific disciplines, further cementing Albuquerque's place in the scientific community. 

Albuquerque also embraces the rich diversity of its people. The city takes pride in various cultural expressions, such as the Hispanic low-riders cruising Central Avenue with admiration for their stunning cars. It also cherishes traditions like the annual Gathering of Nations, a Native American ceremonial gathering, and the Ty Murray Invitational, a prestigious cowboy rodeo event. Additionally, Albuquerque celebrates the Mariachi Spectacular, showcasing the artistry and performances of talented Mariachi bands; and boasts some of the finest Flamenco dance artists outside of Spain, further exemplifying its commitment to honoring diverse cultural expressions.

Develop and Promote Cultural Packages Around Key Signature Events

Visit Albuquerque's Role: Lead

Collaborate with Museums Along Museum Row to Create a Cohesive Museum Trail Experience

Visit Albuquerque's Role: Lead, Support, Advocate

Work With the City and State Governments to Secure Funding for Investment in Arts and Cultural Products and Expand their Volume to Enhance the Cultural Tourism Offerings

Visit Albuquerque's Role: Support, Advocate