Albuquerque Convention Center

As part of the ongoing strategic plan for the Albuquerque Convention Center (ACC), it is recommended to continue evaluating the Center's performance using the optimization tool utilized during this process. This tool should be used to measure and report performance on an annual basis. By doing so, stakeholders can track progress toward the established goals, including increased occupancy rates, improved booking of high-priority events (P1 and P2) and overall economic impact.

Regular evaluation will allow for timely adjustments to booking guidelines, sales strategies and key performance indicators (KPIs) as needed. It is crucial to continue reinvestment and ongoing updates to the Convention Center that align with meeting planner preferences, ensuring the facility remains competitive and attractive to potential clients.

Currently, the Albuquerque Convention Center requires significant maintenance and ongoing investment to maintain its competitiveness. Investment in the aesthetics of the East building is necessary to enhance the overall appeal of the facility. Further development should look to capitalize on the view of the Sandia Mountains which could be transformative by creating a iconic feature in the Center and dramatically increasing performance.

This comprehensive approach, including addressing these maintenance and upgrade needs, will ensure that the ACC remains on track with its multi-year path to achieve optimal utilization and economic benefit for the region. By focusing on both operational strategies and facility improvements, the Convention Center can better position to meet the evolving demands of the events industry and maximize its potential as a key economic driver for Albuquerque.