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Culinary and Brewery Tourism
Elevating Existing Products and Experiences
Elevate the Unique Southwestern Cuisine in Albuquerque as a Signature Product
| Strategy 1: Elevate the profile and promotion of Albuquerque’s unique Southwest cuisine, highlighting its value by encouraging local restaurants, breweries and bars to create immersive experiences featuring Indigenous and New Mexican cuisine that captivate diners on multiple sensory levels and contribute to the destination activation efforts. Examples of these experiences could include pop-up restaurants or bars that materialize for a limited time with unique themes and concepts.* (Alignment with 2025 Marketing Plan)
*The Santa Fe Wine & Chile Fiesta in Santa Fe, New Mexico, collaborates with local restaurants and chefs to showcase the region's unique Southwest cuisine. The festival features wine tastings and culinary events that highlight the flavors and ingredients of the Southwest. |
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| Strategy 2: Continue highlighting the local ingredients, establishments and traditional cooking techniques that make Southwestern and New Mexican cuisine distinct as one of Albuquerque’s signature products and experiences. | ||||
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| Strategy 3: Collaborate with the New Mexico Restaurant Association and local restaurateurs to actively promote and establish Albuquerque Restaurant Week, a dedicated event that showcases the city's culinary offerings. This support can include marketing campaigns, joint initiatives and assistance in organizing the event to attract both local and visiting food enthusiasts. (Alignment with 2025 Marketing Plan) | ||||
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| Strategy 4: Promote cooking demonstrations, classes and interactive farm-to-table experiences to provide diners with engaging opportunities to learn, participate and enhance their culinary knowledge. (Alignment with 2025 Marketing Plan) | ||||
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Develop Food Trails and Culinary Tourism Packages that Highlight the Best Culinary Spots in Albuquerque
| Strategy 1: Involve local culinary experts, food bloggers and influencers to design and develop food trails and guides that showcase the diverse culinary offerings of Albuquerque. | ||||
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| Strategy 2: Create visually appealing maps and guides that highlight the recommended culinary stops, providing visitors with easy navigation and enticing descriptions of each establishment.*
*Traverse City in Michigan has developed the "Leelanau Peninsula Wine Trail" and the "Grand Traverse Pie Trail," which are self-guided food trails highlighting local wineries and pie shops. These trails provide maps, recommendations and information about each stop, allowing visitors to explore the culinary gems of the region. |
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| Strategy 3: Collaborate with local culinary events or festivals to incorporate the food trails and guides as recommended itineraries, encouraging attendees to explore the wider culinary scene of Albuquerque. | ||||
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| Strategy 4: Encourage local restaurants to incorporate QR codes in their menus, linking diners to information about the origin of the food and the farm or ranch it came from. | ||||
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| Strategy 5: Regularly monitor, update and refresh the food trails and guides to accommodate new restaurant openings, closures and seasonal culinary offerings, ensuring an up-to-date and relevant experience for visitors.*
*Destination Toronto in Toronto, Canada, offers curated culinary tourism packages that provide visitors with a comprehensive experience of the city's diverse culinary scene. The packages include guided food tours, cooking classes and workshops on regional cuisine, showcasing the city's multicultural food offerings. |
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Explore Partnerships with Local Farmers, Breweries, Wineries and Food Producers to Create a Farm-to-Table Concept
| Strategy 1: Identify and develop partnerships with local farmers, breweries, wineries and food producers who prioritize sustainability, locally sourced ingredients and authentic food experiences.*
*Sonoma County in California has established partnerships with local farmers, wineries and food producers to create a farm-to-table concept. The region hosts farm tours, culinary workshops and tasting events that highlight the journey from the farm to the table, showcasing the quality and freshness of locally sourced ingredients. |
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| Strategy 2: Collaborate with these partners to create experiences such as farm tours, culinary workshops and dining events that highlight the journey from the farm to the table. | ||||
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| Strategy 3: Incorporate the unique Albuquerque storytelling and educational elements into the farm-to-table experiences, providing insights into the cultural significance, history and traditions associated with the local ingredients and food production methods. This will also emphasize the significance of supporting local products and encouraging purchasing practices that prioritize local produce. | ||||
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| Strategy 4: Organize familiarization trips to local farms, enabling tourism industry stakeholders to experience agricultural operations firsthand and build connections with restaurants and suppliers.* This initiative aims to facilitate direct supply chains and promote the utilization of locally sourced ingredients between restaurants, hotels and local farms.
*The "As Fresh as It Gets" program in San Mateo is an initiative that promotes local food production, sustainability and community well-being. It aims to connect consumers with local farmers and agricultural producers, providing access to fresh and locally grown food. Through farmer's markets, food festivals and educational events, the program highlights the importance of supporting local agriculture and the benefits of consuming fresh, seasonal produce. "As Fresh as It Gets" in San Mateo fosters a sense of community, supports local businesses and promotes healthy lifestyle choices, all while celebrating the abundance of locally sourced food in the region. |
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| Strategy 5: Advocate for the involvement of tourism industry representatives in statewide agricultural discussions. | ||||
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