Visit Albuquerque prohibits users from downloading images from our website.

Please use our media library for downloadable images and usage rights.


As summer approaches, we continue to see positive momentum toward a full reopening and are eager to market the city as a safe summer travel destination. We continue to encourage our community to support local businesses and help to spread the word of the benefit of the NM Safe Certified program. 

Each May, we celebrate Asian American and Pacific Islander Heritage Month. Albuquerque is home to a variety of museums and landmarks where you can explore, experience and learn more about the city’s Asian American and Pacific Islander cultures. We hope you’ll take some time to discover more about our city’s diverse heritage and history.

This issue of Industry Insider includes updates on Bernalillo County’s move to Turquoise status, information about plans to develop a Tourism Marketing District to boost the number of visitors and increase lodging performance, exciting news about the inaugural Rocky Mountain Pickleball New Mexico Open tournament, and Visit Albuquerque’s efforts to bring future meetings, events and travel media to the city. You’ll also find a new section in the newsletter that is dedicated to tips on marketing and promoting your business.

Thank you for being a Visit Albuquerque Partner.

Tania Armenta 
President & CEO
Visit Albuquerque


Bernalillo County Moves to Turquoise Status 

On May 5, Bernalillo County progressed to Turquoise status in the state’s reopening framework, signaling expanded capacity limits for places of lodging, restaurants and other businesses. Key changes include:

  • Places of lodging that are New Mexico Safe Certified may operate with no restrictions on their guest occupancy level. Places of lodging that are not certified are limited to 50% occupancy.
  • Food and drink establishments that are New Mexico Safe Certified may operate at 75% of capacity, both indoors and outdoors.
  • Large entertainment venues may operate their indoor space at 33% of capacity and their outdoor space at 75% of capacity. Theaters, convention centers, hotel ballrooms and concert spaces fall under the definition of “large entertainment venues.”
  • Bars and clubs may open their indoor space for the first time in more than a year. Indoor capacity is capped at 33%, and outdoor capacity is capped at 75%.
  • Mass gatherings of up to 150 people are permitted. This is a significant increase from the 20-person limit under the Green level.

Visit Albuquerque joins our community in celebrating continued progress toward full reopening, which Governor Michelle Lujan Grisham has indicated will occur when 60% of eligible New Mexicans are fully vaccinated. Learn more.


Albuquerque Balloon West Bluff

Visit Albuquerque Proposes Tourism Marketing District 

The proposed Albuquerque Tourism Marketing District (ATMD) will be a game changer for our city’s accommodations and hospitality industry. By adding a 2% assessment to the guest checkout folio at approximately 150 lodging properties located within the District, the ATMD will provide a vital new source of funding to market Albuquerque as a destination. The result will be more visitors, improved performance in our lodging industry and greater economic prosperity.
Albuquerque faces intense competition from other cities for leisure travelers, convention business and sporting events, and many of those cities have much larger marketing budgets. The ATMD would provide much-needed resources to help attract more visitors and ensure that Albuquerque stays competitive. The ATMD presents an opportunity to invest in Albuquerque’s future and position it as a top destination. And we can add this assessment and still stay below the national average for guest check-out fees. Read more about the proposed ATMD here.



Apothecary Lounge Skyline Downtown

Albuquerque to Host Inaugural New Mexico Open Pickleball Tournament

On May 6, our organization joined Mayor Tim Keller, City Parks & Recreation Director Dave Simon, Rocky Mountain Pickleball Director Don Siegel and several State representatives to announce the return of sporting events to the city. The press conference highlighted the inaugural Rocky Mountain Pickleball New Mexico Open tournament, planned expansions at the Manzano Mesa Pickleball Complex and the upcoming Pathway Albuquerque and Texas Premier New Balance West Championship baseball events. Mayor Keller also noted the positive impact sporting events have on our economy and community. Learn more within the official press release



Pickleball Press Conference

New Mexico Finance Authority Recovery Grant Program Application Now Open 

LEDA Recovery Grants were created by the State of New Mexico in the 2021 Legislative Session by House Bill 11 to provide $200 million in grant funding to New Mexico small businesses that are experiencing financial hardship due to the pandemic. These grants are specifically tied to job creation, must be used as reimbursements of rent, lease or mortgage payments, and are prioritized based on the severity of economic decline experienced by the business. 

Eligibility Requirements:

  • Businesses operating in New Mexico.
  • Businesses with at least one, but fewer than 75 full-time or part-time employees at any business location.
  • Must be current on all state and local tax obligations.
  • Businesses that experienced decline in business revenue in taxable years 2019 and 2020. 

Grant amounts are based on a combination of revenue decline, the number of new full-time-equivalent (FTE) positions hired, and the hourly wages of new positions. The grant application closes June 15, 2021. Learn more and apply here


Nob Hill Night


Visit Albuquerque Hosts Virtual Flamenco-Inspired Press Trip

On May 13, Visit Albuquerque hosted a Virtual Flamenco-Inspired Press Trip that highlighted the city’s diverse and dynamic arts and culture scene to an audience of six national travel writers. The goal of the trip was to further drive coverage in key markets while also keeping Albuquerque top of mind as a world-class, culturally rich destination. Writers in attendance participated in a virtual flamenco class with the National Institute of Flamenco and also received a gift package that included local items and goodies to create an authentic and interactive #TrueABQ experience.


NIF Flamenco Media Mission

Senior National Sales Manager Conducts Minneapolis Sales Mission

From May 18-20, Senior National Sales Manager Tabitha Stallworth conducted a Minneapolis sales mission. She spent Tuesday visiting client offices, Wednesday exhibiting at MPI WeConnect and Thursday hosting a HelmsBriscoe Lunch and Learn where she educated planners on the many benefits of holding a meeting or convention in Albuquerque. WeConnect is Minneapolis MPI's Annual Education Day and Tabitha had the opportunity to network with over 100 industry professionals.


MPI Sales Mission 2021

New Mexico Artisan Market Seeking Vendor Applicants 

On May 12, the New Mexico Artisan Market announced a new, permanent market that is slated to open this summer. Launched by the New Mexico Multi-Cultural Foundation and Heritage Hotels & Resorts in 2018, the New Mexico Artisan Market will be moving to the Bazaar, located at 1904 Bellamah Ave., a more than 12,000 sq. ft. space located in the Sawmill District across from the Sawmill Market and Hotel Chaco starting July 9 – October 10, 2021. The market will be open Friday, Saturday and Sunday. 

With over 70 spaces available each week, including both outdoor and indoor options, artisans and makers across the state are encouraged to apply. Each vendor is hand-selected and juried, considered from a large variety of contemporary and traditional styles. Interested makers can begin their application process by visiting or emailing for more information.

Application Requirements:

  • Applicant must be a New Mexico resident
  • Artisans must submit 3 quality photo examples of their work
  • Artisans must submit 1 photo of a previous display booth (if possible)
  • Artisans must submit 1 photo of themselves
  • Artisans must submit bio, website and/or social media handles

New Mexico Artisan Market

Visit Albuquerque Sales And Sports Teams Work To Bring Future Meetings And Events To The City

 From May 24-26, Senior National Sales Manager Misty Jester is representing Visit Albuquerque at Connect in Las Vegas. Connect brings together the most active planners, suppliers and experts across the association, corporate, diversity, sports diversity and West markets. Misty will be focusing on the West markets with over 25 in-person sales appointments as well as education sessions and networking opportunities. 

The Albuquerque Sports Commission team, Angie Jepsen and Angela Gandy, attended the Sports ETA Virtual SportsBiz XChange trade show from May 18-21. The sports team had the opportunity to meet with 30 sporting event planning organizations and national governing bodies.

2021 Connect for Industry Insider

Share Your Love for Albuquerque and Its Businesses

Albuquerque and several of our Partners have been nominated for Condé Nast Traveler's 2021 "Readers’ Choice" Awards! Voting is now live and you will have to create a login in order to vote, but every time you submit a completed rating for these awards, you’ll be entered to win a dream getaway for two. Albuquerque has been nominated under the “Cities” category. Additionally, the following properties have been nominated under the “Hotels & Resorts” and “Restaurants” categories. Be sure to vote by Monday, May 31, for your chance to win. Click here to vote now.

  • Hotel Andaluz
  • Hyatt Regency Albuquerque
  • Hotel Parq Central
  • Hotel Albuquerque at Old Town
  • Sheraton Albuquerque Uptown
  • Hotel Chaco
  • Sandia Resort & Casino
  • Apothecary Lounge
  • The Grove Café & Market

Conde Nast Readers' Choice 2021

Marketing Tips & Tricks 


Promote Your Business Effectively to the Visitor Audience

The pandemic added layer after layer of challenges for businesses in the travel, tourism and hospitality industry. It also proved that marketing is more important than ever. Large or small, every business must work to attract the attention of future customers by showcasing what makes it special. To help, Visit Albuquerque has teamed up with Destination Travel Network to provide tips on how local businesses can effectively market themselves to visitors. We’ll provide these tips in every other issue of “Industry Insider.” Find some inspiration in the links below:


Partner Opportunities 


Advertise in the Official Albuquerque Visitors Guide

The Official Albuquerque Visitors Guide is designed to inspire people who are planning to visit our beautiful city as well as those who have already made the trip and are looking for ideas about where to eat, shop and spend their time while they are here. The new edition of the guide, which will be distributed in September 2021, will focus on what travelers desire now: outdoor recreation, a city-wide commitment to welcoming guests safely and responsibly, and the opportunity to visit an exciting destination that offers distinctive art, culture, cuisine and history.  
Being included in the Visitors Guide increases your exposure to the millions of visitors who travel to Albuquerque annually. Make sure visitors to our city know about your business!  If you are interested in advertising in this publication, contact Mary Brown, 505-222-4310 or  

Official Visitors Guide Brochure 
Official Visitors Guide Rate Card 

Submit Your Virtual and COVID-Safe Events to the ABQ365 Events Calendar 

Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your virtual and COVID-safe events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors. 

Virtual event listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free! 

Click here to get started, and be sure to select the virtual events tag on the submission form.

Submit Your Current Coupons 

Coupons can be a great way to drive traffic to your business. If you have a current coupon or special running, please submit it to us so we can list it on our Specials & Coupons page. 

Click here to submit your current coupons and specials. 

Tell Us What’s New

We want to help you share your new initiatives. If you are offering a new type of service or concept, a new product, or have anything else exciting or new going on, we want to hear about it! Send anything and everything to


Promote & Share 


Partner Kudos


Eldora Chocolate Named One of America’s Best Chocolate Shops

Congratulations to Eldora Chocolate for being named one of the top chocolate shops in America by Food & Wine Magazine. The list comprises 50 chocolate makers and chocolate shops across the country. Read more here

Sandia Peak Aerial Tramway Celebrates 55 Years  

Congratulations to the Sandia Peak Aerial Tramway for celebrating 55 years in business. The tramway’s first day of operation was May 7, 1966, and it has since become an iconic attraction for many tourists and locals alike. 

Congratulations to Partners Who Have Completed the NM Safe Certified Program

More than 100 Visit Albuquerque Partners have earned certification through the NM Safe Certified program, which verifies that their management team has been trained in COVID-Safe Practices. Check out all the businesses statewide that have earned the certification so far at, and click here to start earning your certification today.


Featured Partners

Unbelievable Pass

Calling local brewery, entertainment and restaurant businesses to participate in a digital passport program developed to help local businesses with no cost to participate. The Unbelievable Pass will be the premier deals pass for Albuquerque and the perfect cure for cabin fever.

Email for more information.


Unbelievable Pass Logo

New & Renewing Partners 

Thanks To Our New And Renewing Partners  

Visit Albuquerque’s Partners help support our mission to market the city as a top-choice destination for leisure travel, meetings and sporting events. Our thanks to the following Partners that joined in April or that recently renewed their partnership with Visit Albuquerque. We appreciate your commitment to making Albuquerque a great place to live and to visit!

New Partners

  • Albuquerque Landscaping Pros 

Renewing Partners