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The past several months have brought challenges our industry never could have anticipated. We understand the frustrations, fears and unanswered questions we all have been experiencing during this time. We at Visit Albuquerque are dedicated to working to support our community and you, our Partners. The health and safety of our city’s residents and visitors is Visit Albuquerque’s highest priority.  
We know that the travel and tourism industry has dealt with uncertainties in the past, and we know that it will recover. Visit Albuquerque is here to help. Throughout this newsletter, you’ll find useful information and updates about ways our team can assist and support you and your business. 
Thank you for being a Visit Albuquerque Partner.

Tania Armenta 
President & CEO
Visit Albuquerque



Certification Program Trains Businesses in COVID-Safe Practices

Visit Albuquerque encourages its Partners to earn certification through the New Mexico Safe Certified program, an initiative that trains business owners and managers in COVID-Safe Practices. The program offers free, on-demand training courses for the following types of hospitality businesses:

  • Hotels and lodging
  • Restaurants
  • Golf courses
  • Tour operators
  • Retailers
  • Spas and salons

Training courses for other types of businesses will be added in the future. The goal of the training program is to make New Mexico the safest state in the Southwest for residents, employees, customers and guests. Each course consists of short video lessons that review the COVID-Safe Practices (CSPs) issued by the State of New Mexico, providing guidance on best practices, compliance and implementation. After completing the course, the viewer takes a brief quiz to ensure understanding. A hospitality business can earn NM Safe Certification when its management team has completed all required courses and passed the quizzes.

Tourism-related businesses that have earned NM Safe Certification are listed in a directory and receive other benefits, including:

  • The right to display the NM Safe Certified seal on your website and decal at your location.
  • Access to the NM Safe Certified Toolkit, which includes useful samples and templates.
  • Admission to the Personal Protective Equipment (PPE) Procurement Collective.
  • A digital advertising credit worth up to $2,000 toward the purchase of a digital media package with New Mexico magazine through Jan. 31, 2021.

To start the certification process, visit

Just as the New Mexico Safe Certified program provides a way for businesses to demonstrate a commitment to following CSPs, the New Mexico Safe Promise allows individuals to make a personal pledge to keep themselves and others safe. Individuals who make the New Mexico Safe Promise commit to: 

  • Use a face covering while in public. 
  • Stay six feet from others while in public.
  • Stay home when sick.
  • Wash their hands frequently and follow recommended hygiene practices. 
  • Participate in any COVID-19 related training made available at their workplace. 

To make the New Mexico Safe Promise, visit


NM Safe Certification

Albuquerque Travel & Tourism Recovery Roadmap

Visit Albuquerque has developed an online Recovery Roadmap to provide the local hospitality industry with guidance. This roadmap is a curated collection of information from trusted industry experts and official government agencies. It will be continually updated as we receive additional information, resources, advisories and regulations. Think of it as your guide for how to navigate the road to recovery.

View the roadmap now.




MB_Road Biking

Visit ABQ Releases FY21 Q1 Marketing Plan

At Visit Albuquerque, we recognize that in order to help our city recover from the impact of COVID-19, our role must expand beyond marketing and sales. In addition to promoting the city’s culture, history, scenic beauty, events and attractions in the upcoming year, we also must instill confidence in travelers, build support among residents to welcome visitors, and collaborate with the local hospitality industry in adopting new practices and protocols designed to ensure safe visitation.

As we prepare for FY21, uncertainty still surrounds travel restrictions and reopening timelines, continued limitations on group gatherings and events, and possible future resurgences of COVID-19. All of these factors will influence our approach to effectively marketing Albuquerque as a destination.

Taking this fluctuating environment into consideration, Visit Albuquerque will develop our marketing strategy on a quarterly basis in FY21 rather than releasing an annual marketing plan. 

See our FY21 Q1 Marketing plan at Contact Janice Pomeroy at for the login information to view. 





HMT Route 66

Visit ABQ Hosting Virtual Open Houses & Webinars  

During this period of uncertainty, Visit Albuquerque has been hosting a series of Virtual Open Houses and webinars. Because in-person rallies and events that have been hallmarks of both Global Meetings Industry Day and National Travel and Tourism Week in years past were not an option this year, Visit Albuquerque wanted to celebrate with Partners in a way that continued moving the industry forward with early recovery discussions. The team at Visit ABQ hosted two Virtual Open Houses to celebrate both of these industry events. 

If you tuned in, we hope you enjoyed the programs and found your time well spent. If you weren't able to join us, we have included a link to the recording below along with some relevant Partner resources.

You can find links to register and watch all of the pre-recorded webinars, as well as other training and educational opportunities at



Albuquerque Skyline

Visit Albuquerque Creates Digital Puzzles with User-Generated Content 

With an overwhelmingly positive response to the release of four initial digital jigsaw puzzles, Visit Albuquerque announced the creation of four additional digital puzzles to be created exclusively with crowd-sourced images. A total of 57 images were submitted, and the winning four were selected and announced at the beginning of June. 

The new puzzles can be found and completed here.  



Sandia Peak Puzzle

Update on Extension of Partnership Periods and Renewal Invoices 

The hospitality industry in Albuquerque and worldwide has experienced extraordinary challenges this year. Our goal at Visit Albuquerque was to ensure that our Partners did not face these challenges alone. We hope the marketing tips in our free on-demand training videos, the resources in our Recovery Roadmap, and the information in our Virtual Open Houses and email updates have been useful for you and your team during the past few months.

Recognizing the impact of COVID-19 on our Partners’ business operations, Visit Albuquerque decided not to invoice any Partner for dues in April, May or June of 2020, and we also extended every Partner’s membership expiration date by three months. We sincerely hope our adjustments offered much-needed relief at a time when you needed it most. Thanks to these changes, each dues-paying Partner received a 15-month membership period instead of 12 months.
In July, we will begin invoicing Partners again. If your Partnership expiration date was extended to September, you will be among those who receive an invoice in July.
Partner dues payments are an important source of revenue for Visit Albuquerque, and they help support our mission to bring leisure travelers, meetings, conventions and sporting events to our city. However, we recognize that even with the adjustments we have made, some of you may have additional needs. If that is the case, please contact Novella Trujillo, Partner Services Manager, to discuss your situation. Novella is available at or 505-222-4307.
We appreciate the partnership of more than 700 businesses and organizations throughout the Albuquerque area. Our team is working hard every day to make your business successful by bringing visitors to our city and to your door.


The Sandia Mountains at sunset from the westside of the city.

49th Albuquerque International Balloon Fiesta®

By now, you’ve no doubt heard the news that the 49th Albuquerque International BalloonFiesta will be postponed until 2021. All of us at Visit Albuquerque share your disappointment.

On June 22, Visit Albuquerque issued the following statement from President & CEO Tania Armenta regarding the decision to postpone this year’s event:

"The Balloon Fiesta is a world-renowned and world-class event, and we are fortunate that it calls Albuquerque home. The Balloon Fiesta plays a vital role in our community as a significant economic driver and brings remarkable color and joy to our state annually. It’s hard to imagine the fall season in New Mexico without the Balloon Fiesta. We look forward to welcoming visitors back to our city to join residents in celebrating the 49th event in 2021."

Although the Balloon Fiesta cannot happen this year, Visit Albuquerque will continue to promote the year-round ballooning opportunities in our destination as a fun and safe activity for visitors to our city. As the hot air ballooning capital of the world, Albuquerque offers perfect weather for an exhilarating flight almost any time of year. 

Visit Albuquerque is committed to leading our industry through recovery in a responsible way through promotion of safe tourism and visitation. To learn more please visit our Recovery Roadmap and FY21 Marketing Plan.

For more information on the postponement of the 49th Albuquerque International BalloonFiesta, please visit their website and FAQs.


Balloon Fiesta

Partner Opportunities 


Update Your Business Listing with Reopening Information

One of your key benefits as a Partner of Visit Albuquerque is your business listing on our website. Travelers and residents alike count on our website for information about where to eat, shop, play and stay in Albuquerque.

As businesses begin to reopen, many of you are making changes to your business hours, operations, products, services and amenities. Make sure your customers, clients and guests know about these changes by updating your business listing on It only takes 3 easy steps!

1) Complete your contact information on this form.
2) You’ll receive a verification email with a link to complete the form.
3) Complete the relevant fields to reflect your current business operations.

By providing this information, you’ll help ensure that your business shows up in search results when people are looking for specific types of amenities. You can continue to use this same form to provide updates as your business operations change over time.

If you have any questions, please contact us at           

Best wishes as your business welcomes back customers and guests.

Complete the Form Now 

Submit Your Virtual Events to the ABQ365 Events Calendar 

Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your virtual events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors. 

Virtual events listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free! 

Click here to get started, and be sure to select the virtual events tag on the submission form.

Submit Your Current Coupons 

Coupons can be a great way to drive traffic to your business. If you have a current coupon or special running, please submit it to us, so we can get it listed on our Specials and Coupons page. 

Click here to submit your current coupons and specials. 

Tell Us What’s New

We know things are different right now. We want to help you share your new initiatives. If you are offering a new type of service or concept, a new product, or have anything else exciting or new going on, we want to hear about it! Send anything and everything to


Promote & Share 


Partner Kudos 


Laura Kesselman Receives National Connect Meetings Recognition

Congratulations to Laura Kesselman, President & CEO of Kesselman-Jones and Board member of Visit Albuquerque, on her recent national recognition by  Connect Meetings as one of “15 over 50” across the country in the conference and events industry!

 Jonathan Perno Named Finalist for James Beard Best Chef Southwest 

Jonathan Perno, executive chef of Campo at Los Poblanos Historic Inn & Organic Farm, has been named a finalist for the Best Chef Southwest category, which includes chefs from Arizona, New Mexico, Nevada and Oklahoma. The finalists were announced on May 4th, the day the 30th annual awards ceremony would have taken place in Chicago. Congratulations to Chef Jonathan Perno!

Congratulations to Visit ABQ Partners Named 2020 40 Under Forty Honorees by Albuquerque Business First 

Albuquerque Business First named their 2020 40 Under Forty honorees last month, and Visit Albuquerque extends big congratulations to all of the honorees, including several of our Partners. Congratulations to Jennifer Hayden, Nuclear Museum; Joan Marie Yazze Gallegos, Sandia Resort & Casino; Philip Snyder, Hotel Andaluz; Brandon Writtenbery, Aon. 

Rio Metro received a First Place AdWheel Award from the American Public Transportation Association

Rio Metro received a First Place AdWheel Award from the American Public Transportation Association during its annual conference. The award was given to the organization in recognition of Rio Metro’s Rail Safety Week Campaign which educated passengers, pedestrians, drivers and the general public about how to be safe on and around trains. The campaign featured tips and advice from safety-sensitive staff that work with the New Mexico Rail Runner Express, as well as safety messaging from Operation Lifesaver, Inc. Congratulations, Rio Metro! 

TrueABQ Acts of Kindness

In the past several months, we have seen our community come together in ways we never could have imagined. Too many of you carried out incredible acts during this difficult time for us to recognize each of you individually here. The team at Visit Albuquerque has been committed to shining a spotlight on the good news amongst our partners and the community. We encourage you to take a look back at our social media channels in the past months, and search #TrueABQ acts of kindness. 

Our goal has been to help elevate and amplify these stories through our social media platforms, and to share as much positive energy as possible to the greater Albuquerque community and beyond. 

Featured Partners

Mary Bader, Realtor 

Mary Bader expertly handles your entire real estate transaction from contract to close. When you choose us as your Partner, you are not just getting a trusted, respected realtor – you are getting local experts to assist you. Let’s get started with a free consultation to discuss your real estate plans.

Learn more at

Mary Bader, Industry Insider, Featured Partner


Calling local brewery, entertainment and restaurant businesses to participate in a digital passport program developed to help local businesses with no cost to participate. The Unbelievable Pass will be the premier deals pass for Albuquerque and the perfect cure for cabin fever.

Email for more information.

DoABQ Logo