COVID-19 Updates

Please note, this webpage is currently under development as a resource for Albuquerque news related to the COVID-19 public health emergency. We are working to provide the most accurate and up-to-date information as possible, including information on business closures and changes in service.


COVID-19

PARTNER RESOURCES

 
COVID-19 Recovery Roadmap

Visit Albuquerque has developed a Recovery Roadmap to provide the local hospitality industry with guidance. This roadmap is a curated collection of information from trusted industry experts and official government agencies. It will be continually updated as we receive additional information, resources, advisories and regulations. Think of it as your guide for how to navigate the road to recovery.

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As you are aware, the World Health Organization has declared the spread of the novel coronavirus (COVID-19) a global pandemic. Our thoughts are with those who have been affected by the virus worldwide. We want to assure you, our Partners, that Visit Albuquerque is working closely with city and state leadership to determine actionable next steps to plan for this unpredictable virus and its impact on the community. We will continue to monitor the situation with these entities, the U.S. Travel Association and other applicable organizations and keep you updated on the latest news. 

Due to the unpredictability of the virus, this situation has greatly affected Albuquerque, the country and the travel industry as a whole. We urge you to be vigilant about best practices issued by official sources of public health information (such as the CDC) and discuss business continuity plans for your organization/business in light of recent updates in our region.  

The health of our city’s residents and visitors is our highest priority, and we encourage visitors and residents alike to implement the recommendations of public health agencies to prevent the spread of illness. 

If you suspect you may have COVID-19, call the New Mexico Department of Health (NMDOH) at (505) 827-0006. Please visit the New Mexico Department of Health COVID-19 website for details on indications and symptoms: http://cv.nmhealth.org.


For additional information and resources, call the NMDOH Coronavirus Hotline at 1-855-600-3453. 

For the most up-to-date information on COVID-19, please visit the Centers for Disease Control or the New Mexico Department of Health websites:

Please feel free to refer travelers to our website for more information. 

 

The State of New Mexico

New Mexico Governor Michelle Lujan Grisham and NMDOH have issued a public health emergency, as other states have, in order to maximize the resources available to the state in order to fight the potential spread of the virus and minimize public health risks for New Mexicans.

New Mexico has a centralized health department, making it much easier to coordinate infectious disease investigations.

For additional information and resources, call the NMDOH Coronavirus Hotline at 1-855-600-3453. 

Beginning on Wednesday, Dec. 2, the state of New Mexico will move to a county-by-county framework for reopening business operations following a two-week “reset” that took effect in mid-November. Under the three-tier system, businesses that are located in counties with lower incidents of COVID-19 will have fewer restrictions. The tiers are:

Red: Case rate of greater than 8 cases per 100,000 AND an average test positivity rate greater than 5%.
Yellow: Case rate of no greater than 8 cases per 100,000 OR average test positivity rate less than or equal to 5%.
Green: Case rate of no greater than 8 cases per 100,000 AND average test positivity rate less than or equal to 5%.

Bernalillo County, which had a case rate of 86.8 per 100,000 and an average test positivity rate of 17.9% during the most recent two-week period, will remain in the “Red” category when the reopening framework goes into effect on Dec. 2, along with 31 other of the state’s 33 counties. The state will update a map that shows each county’s designation every other Wednesday, based on case rates and test results over the most recent 14-day period.

For as long as Bernalillo County remains at the “Red” level, the following restrictions will be in place:

  • Places of lodging located in Albuquerque may operate at 40% of maximum occupancy levels if they are NM Safe Certified or 25% of maximum occupancy levels if they are not.
  • Outdoor dining at Albuquerque restaurants will be permitted at 25% of maximum occupancy, but indoor dining will be prohibited. 

The chart below shows restrictions for all business types under the three-tier system.NM Covid County by County Restrictions Chart

Visit Albuquerque will continue to monitor progress toward reopening and provide our Partners with regular updates.
 

Current restrictions, as of December 2, 2020 are as follows:
  • See the most recent Public Health Order here
  • Travelers from high risk states are required to self-quarantine for 14 days or for the duration of their presence in the state, whichever is shorter. Please refer to the New Mexico Department of Health to review rules and exemptions. Find information on the updated Public Health Order here
  • All gatherings of more than five people are prohibited. 
  • Everyone is required to wear a face covering in public in the state of New Mexico. Violators are subject to a $100 fine. 
  • Outdoor dining at Albuquerque restaurants is permitted at 25% of maximum occupancy, but indoor dining remains prohibited. Food and drink establishments may also provide curbside pickup and/or delivery services to customers if they are legally permitted to do so, in accordance with COVID-Safe Practices
  • Food service establishments can still operate through take-out and home delivery service. This same directive applies to restaurants and bars within hotels. Click here for restaurants offering takeout and delivery services.
  • Places of lodging that have completed New Mexico Safe Certified training are allowed to operate at 40% of their maximum occupancy level. Places of lodging that have not completed the training program are permitted to operate at 25% of their maximum occupancy level. 
  • Essential retail businesses may operate at 25% of max capacity or 75 customers at a time, whichever is smaller. 
  • Essential, non-retail businesses must limit operations to those necessary to carry out essential functions. 
  • Close-contact businesses may operate at 25% of max capacity or 10 customers at a time, whichever is smaller. 
  • All businesses and organizations that are not defined as an essential business under the public health order must close. 
  • Close-contact recreational businesses must remain close. This includes movie theaters, arcades, casinos and more. See details on business types here
  • All outdoor recreational facilities may operate at 25% of max capacity, unless required to have lower capacity under state
    COVID-Safe Practices. This includes golf courses, tennis courts and the ABQ BioPark.
  • All non-tribal casinos are ordered to close.
  • Houses of worship may operate at 25% capacity.
  • For more information on the New Mexico Department of Health's definitions of each business type and additional details about the new reopening framework, click here.

See more information here. 

 

Help for Businesses Negatively Impacted by the COVID-19 Health Emergency

The State of New Mexico is adjusting its business-loan guarantee programs in order to make capital more available to business owners whose operations are severely impacted by the COVID-19 health emergency.

The New Mexico Economic Development Department (NMEDD) has created a program to assist businesses seeking emergency loans or lines of credit to deal with negative economic impacts from COVID-19. 

Learn more about the COVID-19 Business Loan Guarantee Program here. 

 

GOVERNOR SIGNS COVID-19 RELIEF PACKAGE WITH PRIORITY ASSISTANCE FOR LOCAL HOSPITALITY INDUSTRY

Following a one-day special session of the State Legislature, New Mexico Governor Michelle Lujan Grisham on Nov. 25 approved a $330 million package intended to provide financial aid to small businesses and unemployed individuals that have been affected by COVID-19.
 
The relief package includes $100 million in grants to local small businesses and nonprofits. Under the CARES Continuity Grant program, small businesses will be eligible to apply for grants of up to $50,000 per business. The New Mexico Finance Authority will manage the application process, which is expected to open in early December. The NMFA has been directed to give priority to businesses in the hospitality and leisure industry.

To be eligible for a grant, a business must have 100 or fewer employees and must fall into one of the following categories:

  • A sole proprietorship owned by a New Mexico resident; or
  • A corporation, partnership, joint venture, limited liability company or limited partnership that is at least 51% owned by one or more New Mexico residents; or
  • A 501(c)3, 501(c)6 or 501(c)8 tax-exempt organization or veterans’ organization.

The NMFA must award all grants under the program by Dec. 30, 2020.

The relief package signed by the Governor also included:

  • $194 million to provide a one-time $1,200 payment to New Mexicans who are receiving unemployment benefits.
  • $15 million for housing assistance.
  • $10 million for contact tracing, testing and vaccine distribution.
  • $5 million for food banks in the state.

 

Marketing Best Practices 

Visit Albuquerque is working to continue to share the beauty and vibrance of Albuquerque as a destination, while also keeping the public’s best interest and safety top priority. For the next few weeks, our marketing and advertising will focus on the following:

  • We will be sharing images of beautiful scenery, outdoor activities and open spaces, highlighting the beauty that our city has to offer. We have a library of images available for use. Find scenic Albuquerque images here
  • We've put together a resource page for local business updates, event cancellations, restaurant and dining updates. See Albuquerque business updates here
  • We've put together a list of virtual Albuquerque experiences. See virtual ideas here
  • Our messaging will be designed to inspire future visitation. We know there will be pent-up demand for travel after the COVID-19 emergency subsides, and we want Albuquerque to be at the top of travelers’ list! 
  • We will use an empathetic and kind tone rather than delivering a call to action. This is a difficult time for everyone, and as such, we want to set an example by spreading messages of kindness and inspiration. 
Trainings and Webinars Provided by Visit Albuquerque 

 

Typsy Online Training

Visit Albuquerque has partnered with Typsy, an international leader in online training, to offer our Partners six months of free access to a Netflix-style library of 700+ expert-led video lessons designed exclusively for our industry. The lessons cover topics including hotel operations, food and beverage operations, business and finance, culinary skills, compliance, management and leadership, customer service and much more.

When you are ready to sign up, make sure to choose the Typsy Pro Monthly Plan. The regular cost of this plan will be completely waived when you enter the code COVID19 at checkout.  

Click Here to Register

 

Visit ABQ On-Demand Training "How to Generate Free Publicity for Your Business or Organization"

Promoting your business is more important than ever. As your marketing partner, Visit Albuquerque is excited to announce our newest installment of our On-Demand Training Series, focused on generating free publicity. This pre-recorded, on-demand workshop is geared toward local business owners and area marketers looking to gain media coverage for their business on both local and national levels.

Key Takeaways:

  • Learn more about free, or earned, media and what role it plays in today’s environment
  • Explore how to build a basic public relations strategy from scratch
  • Discover free and simple tactics you can begin implementing immediately to secure media coverage of your business

Register and Watch Now 

 

Visit ABQ On-Demand Training "Digital Marketing During COVID-19: Part 1"

The team at Visit Albuquerque has put together a two-part, on-demand digital marketing workshop for our Partners during this uncertain time. 

This pre-recorded, on-demand workshop is made for local marketers and business owners who know they need to make adjustments to their digital strategy, as well as anyone seeking opportunities to generate more brand awareness and business fluidity during these trying times. 

This is the first part of a two-part series on digital marketing, focusing on general strategies and examples. Stay tuned for the second part of this digital marketing series for more in-depth tactical recommendations and instruction. 

The on-demand digital marketing workshop is free! 

Register and Watch Now

 

Visit ABQ On-Demand Training "Digital Marketing During COVID-19: Part 2"

The team at Visit Albuquerque has put together a two-part, on-demand digital marketing workshop for our Partners during this uncertain time. 

This pre-recorded, on-demand workshop dives into more detail on digital marketing tactics including Search Engine Optimization (SEO), Search Engine Marketing (SEM) and social media advertising.  

This is the second part of a two-part series on digital marketing. The first part of the series focuses on general digital marketing strategies and examples. 

Register and Watch Part 2 Now

 

Visit ABQ National Travel & Tourism Week Virtual Open House 

On Thursday, May 7, over 100 Partners joined us for our Visit ABQ Virtual Open House and National Travel and Tourism Week webinar. Because in-person rallies and events that have been hallmarks of National Travel and Tourism Week in years past were not an option this year, Visit Albuquerque wanted to celebrate with partners in a way that continued moving the industry forward with early recovery discussions. 

Cainan Harris, General Manager of the Hyatt Regency Albuquerque and Visit Albuquerque's Board of Directors Chair, shared a message of appreciation and support to the frontline workers who are providing essential services in this difficult time.

The webinar included a presentation on current industry research and travel sentiment, as well as an update from New Mexico's Cabinet Secretary of Tourism Jen Paul Schroer on the plan for reopening the state. 

The program also included updates on Visit Albuquerque’s current sales, marketing and communications efforts, which are focused on positioning the city to welcome back visitors when the time is right.

Watch the Recorded Webinar Now

 

Visit ABQ Global Meetings Industry Day Virtual Open House 

On Tuesday, April 14, Visit Albuquerque hosted a live webinar update from on Global Meetings Industry Day. You can watch the recording of the update and virtual open house now. The live webinar included the following topics and takeaways:

  • Recognition of Global Meetings Industry Day
  • Update on Visit ABQ’s efforts on behalf of our partners
  • Overview of the resources available to our partners
  • Research regarding the effects and implications of COVID-19 on the hospitality industry
  • Opportunity to engage with our team and ask us your questions

Watch the Recorded Webinar Now 

 

New Mexico Safe Certified Program

The state’s hospitality industry has announced the launch of the New Mexico Safe Certified program, an initiative that trains business owners and managers in COVID-Safe Practices in order to help ensure that New Mexico is the safest state in the Southwest for employees, residents, customers and guests. The program offers free, on-demand training courses for the following hospitality businesses:

  • Hotels and lodging
  • Restaurants
  • Golf courses
  • Tour operators
  • Retailers
  • Spas and salons

Demonstrate Your Commitment to Safety

Each course consists of short video lessons that review the COVID-Safe Practices (CSPs) issued by the State of New Mexico, providing guidance on best practices, compliance and implementation. After completing the course, the viewer takes a brief quiz to ensure understanding. A hospitality business can earn NM Safe Certification when its management team has completed all required courses and passed the quizzes.

Tourism-related businesses that have earned NM Safe Certification are listed in a directory and receive other benefits, including:

  • The right to display the NM Safe Certified seal on your website and decal at your location
  • Access to the NM Safe Certified Toolkit, which includes useful samples and templates
  • Admission to the Personal Protective Equipment (PPE) Procurement Collective
  • A digital advertising credit worth up to $2,000 toward the purchase of a digital media package with New Mexico magazine through Jan. 31, 2021

You’ve Taken the Promise; Now It’s Time to Get Certified

You might be wondering how the NM Safe Certified program differs from the NM Safe Promise campaign announced earlier this month. The two efforts are designed to support and complement each other. By making the Safe Promise, New Mexicans pledge to take individual actions that keep themselves and others safe, such as wearing a face covering and staying six feet apart while in public. By earning NM Safe Certification, businesses demonstrate that they have completed training on the CSPs and are dedicated to following best practices in their business operations. Visit Albuquerque encourages our Partners to participate in both programs in order to instill confidence in residents, customers, clients and guests as the state reopens for travel, recreation and business.

Click here to get certified. 

Additional COVID-19 Resources

Visit Albuquerque is also closely monitoring updates and advice from local, state, federal and international organizations that are actively monitoring COVID-19 (Coronavirus) including:

The New Mexico Department of Health

The City of Albuquerque 

The State of New Mexico

Center for Disease Control and Prevention 

World Health Organization

What Government Agencies are doing in Response to COVID-19
 

Travel Industry and Business Resources

The New Mexico Small Business Investment Corporation (NMSBIC), at its March 23, 2020 meeting, committed up to $25 million to its lending partners to assist New Mexico businesses that have been impacted by market disruption related to the Coronavirus (COVID-19) crisis. Find more information here. 

Applications are now available for a State of New Mexico emergency loan program to support larger businesses hardest hit by the COVID-19 health emergency. Find more information here. 

The New Mexico Tourism Department (NMTD) 

NMTD Update on COVID-19 Webinar 

The New Mexico Economic Development Department

New Mexico Economic Development Department Small Business Guide

One Albuquerque's Guide for Businesses and Organizations

Workforce Solutions

The U.S. Travel Association