ALBUQUERQUE, N.M. - (Sept. 28, 2016) Visit Albuquerque, in partnership with Simply Social Media, launched a photo contest today that encourages visitors and locals alike to capture the essence of fall in Albuquerque. To participant in the contest, submit any "fall in Albuquerque" shots using the #PictureABQ hashtag on Instagram and Twitter to be entered to win daily prizes and to be featured on the photo gallery. The winner of the grand prize will receive a hot air balloon ride for two in the 2016 Albuquerque International Balloon Fiesta®.

"This is such a magical time of year in Albuquerque, and we want to showcase that beauty through the eyes of our residents and visitors," said Tania Armenta, President & CEO of Visit Albuquerque. "Social media has a powerful impact on how we see the world, and is a great platform to display Albuquerque's images all at once. The chance to experience our destination's signature event from a hot air balloon really is a photographer's dream, and we can't wait to see the photos of Albuquerque that are shared to win that opportunity."

To officially enter for the grand prize, users must register their photo on before Tuesday, Oct. 4 at 11:59 p.m. MDT. Any photos submitted after this deadline will not be eligible for the grand prize, but will still be eligible for daily giveaways.
Albuquerque fans can check out submitted photos and vote for their favorites on Prizes from Visit Albuquerque partner businesses will be given away daily between Oct. 1 - 9, with winners selected randomly by Visit Albuquerque (@VisitABQ) and Simply Social Media (@TravelNewMexico).

The grand prize-winning photo will be chosen by Visit Albuquerque's team of judges based on the judging criteria stated in the official rules and announced on Wednesday, Oct. 5. The winner (and his or her guest) must be available for the balloon ride on Thursday, Oct. 6 or Friday, Oct. 7 (depending on weather conditions and pilot availability).

Use of the #PictureABQ hashtag will continue through and beyond Balloon Fiesta, and many photos will be featured on and Visit Albuquerque's social media channels throughout the year. Explore other great Albuquerque images on Instagram and Twitter using the hashtags #TrueABQ and #BalloonFiesta.