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New Mexico will lift pandemic restrictions on businesses on July 1, just as we enter the holiday weekend and the midst of summer travel season. At Visit Albuquerque, we are working to capture Americans’ pent-up demand for travel. People are eager to discover new places and embark on new adventures, and our city has so much to offer. We are inspiring travel planning through various marketing and advertising efforts and are excited about welcoming visitors to our city.
We realize that many businesses in the leisure and hospitality industry are dealing with staffing shortages and supply-chain challenges, and we are advocating on your behalf in order to ensure that our city is prepared for this summer’s wave of travelers. We at Visit Albuquerque strive to support and uplift our community and Partners, so please don’t hesitate to reach out to our team anytime.
Each June, we celebrate Pride Month in Albuquerque. Our city’s diverse and vibrant population makes Albuquerque one of the best LGBTQ+ vacation spots in the Southwest. There are a variety of ways to celebrate Albuquerque’s LGBTQ+ community in June and throughout the year.
This issue of Industry Insider includes updates on New Mexico’s full reopening beginning July 1, tourism recovery advertising efforts, the City’s FY22 budget, the New Mexico Tourism Department's Tour Operators Toolkit, the reopening of the Visit Albuquerque Visitor Information Center at the Sunport and the introduction of the new Unbelievable Pass and associated business opportunities.
Our thoughts and prayers are with the families and friends of those involved in last weekend’s tragic ballooning accident. Our entire community feels your loss and grieves with you.
President & CEO
On June 18, Governor Michelle Lujan Grisham confirmed New Mexico will retire its color-coded, county-by-county reopening system on July 1 and lift COVID-19 health restrictions on commercial and day-to-day activity. All businesses across the state may once again operate at 100% of maximum capacity beginning on July 1.
In late March, the City of Albuquerque announced that it would invest $1.5 million to help boost the recovery of the local tourism industry. Visit Albuquerque has been working closely with the City and the Lodgers’ Tax Advisory Board to manage $1 million of the investment to promote Albuquerque as a top destination for travelers.
The City-funded advertising campaign launched on June 1 with messages that focus on outdoor recreation; arts and culture; and distinctive Albuquerque experiences, events and attractions. The ads will generate more than 200 million impressions through the end of the campaign in mid-October.
The marketing campaign will help ensure that Albuquerque is in a strong position to capture pent-up demand for travel over the summer and throughout the rest of the year.
On June 1, Mayor Keller signed the City’s $1.2 billion FY22 Operating Budget and the Albuquerque Rescue Plan, which allocates an additional $59.8 million under the first phase of federal recovery funding. Initiatives in the budget include boosting public safety and reinvigorating the economy, including $2 million for tourism improvements, sustainability and more. Read the official press release here.
The New Mexico Tourism Department has released a tour operator toolkit to provide resources to aspiring entrepreneurs interested in starting a tour business in New Mexico. The toolkit includes business development assistance and resources available through the state, Chambers of Commerce, Destination Marketing Organizations, non-profit incubators and business accelerators. Get the toolkit here.
The Visitor Information Center at the Albuquerque International Sunport has reopened with COVID-safe practices and precautions in place. Both of Visit Albuquerque’s Visitor Information Centers are now open seven days a week. We are excited to welcome travelers and local residents back to the centers, where they can find maps, Visitors Guides and information about what to see, where to eat, where to shop and how to spend time in Albuquerque.
Visitor Information Center in Historic Old Town:
Monday – Saturday 10 a.m. to 5 p.m.
Sunday 10 a.m. to 4 p.m.
Visitor Information Center in the Sunport:
Sunday – Friday 9:30 a.m. to 8 p.m.
Saturday 9:30 a.m. to 4:30 p.m.
Visit Albuquerque National Senior Sales Manager Clarissa Baca is attending the HelmsBriscoe Annual Business Conference from June 28-30 in Dallas. Clarissa will have the opportunity to participate in the Partner Fair — a time when HelmsBriscoe Associates and partners can meet to network, share business opportunities, and grow relationships. During the fair, Clarissa will conduct both in-person and virtual appointments with HelmsBriscoe representatives.
From June 14-17, National Senior Sales Manager Tabitha Stallworth and Vice President of Sales, Services & Sports Kristin McGrath attended the Meeting Professionals International World Education Conference (MPI-WEC) in Las Vegas. The gathering brought over 1200 industry professionals together for face-to- face meetings and over 600 attendees virtually. While at MPI-WEC, Visit Albuquerque conducted 10 prescheduled sales appointments.
From June 8-10, Visit Albuquerque Senior National Sales Manager Misty Jester attended the Military Reunion Network Educational Summit in Colorado Springs. Misty led a breakout session on RFPs, facilitated a panel discussion with five reunion planners and had 31 in-person, individual appointments. Visit Albuquerque has been a member of the Military Reunion Network for years and many reunions have been booked in Albuquerque from this relationship.
The new Unbelievable Pass officially launched earlier this month. The pass is designed to support local businesses in the leisure and entertainment industry by connecting them with New Mexicans who are eager to have some fun. The Unbelievable Pass is the only entertainment and discount pass of its kind in New Mexico.
The pass currently provides discounts at nearly three dozen entertainment-based businesses in the metro area, with additional businesses joining soon. Businesses are not charged to participate in the pass, and each business determines the type of discount it wants to offer to customers. Businesses will receive exposure in all marketing at no cost to them outside of their discount. Interested businesses may contact Courtney Ballew at firstname.lastname@example.org to become a partner.
Developing and utilizing a social media strategy can be a great low-cost way to boost engagement and reach your audience on various social platforms. From defining strategic goals to identifying the best social media platforms for promoting your brand or business, this five-step guide from Later covers the basics of establishing and growing your social media presence. Read the guide here.
Increased travel, lifted COVID-19 restrictions and changes in staffing and resources are changing the way local businesses are able to operate. While most customers are understanding and sympathetic, others are surprised when they experience longer wait times, shorter hours, reduced services or other operational changes. As businesses adjust to the rapid return of customers, it’s important to set expectations and let customers know that things might look a little different. To help, Visit Albuquerque is sharing advice on “How to Be a Good Customer or Guest.” We encourage you to share this content with your clientele and social networks as you feel is appropriate. Reach out to Marketing@VisitABQ.org with any questions.
Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your upcoming events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors.
Event listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free!
Coupons can be a great way to drive traffic to your business. If you have a current coupon or special running, please submit it to us so we can list it on our Specials & Coupons page.
Click here to submit your current coupons and specials.
We want to help you share your new initiatives. If you are offering a new type of service or concept, a new product, or have anything else exciting or new going on, we want to hear about it! Send anything and everything to Media@VisitABQ.org.
Congratulations to Los Poblanos Historic Inn & Organic Farm on its Hacienda Spa opening. The new spa includes a treatment menu focused on massage therapies and facials, pairing botanically based, professional skin care lines with the Los Poblanos artisan lavender product line and other botanicals sourced from the farm.
Vara Winery and Distillery was awarded the prestigious recognition of New Mexico Distillery of the Year at the 2021 New York International Spirits Competition. It also won awards for its High Desert Gin, Vara Rum Blanco and Vara Rum Añejo. Read the article here.
Steel Bender Brewyard received two Gold Crushies in the 2021 Craft Beer Marketing Awards in the Unique/Innovative Tap Handle Design and Use of Retro Branding categories. Congratulations!
Calling local brewery, entertainment and restaurant businesses to participate in a digital passport program developed to help local businesses with no cost to participate. The Unbelievable Pass will be the premier deals pass for Albuquerque and the perfect cure for cabin fever.
Email email@example.com for more information.
Visit Albuquerque’s Partners help support our mission to market the city as a top-choice destination for leisure travel, meetings and sporting events. Our thanks to the following Partners that recently joined or renewed their partnership with Visit Albuquerque. We appreciate your commitment to making Albuquerque a great place to live and to visit!