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Partner Connection

January 2024


The 2024 Official Albuquerque Visitors Guide is being printed this week, and it’s full of information about places to go and things to do in our beautiful city. Visit Albuquerque will distribute the guides at our Visitor Information Centers in Old Town and the Sunport, at state-operated visitors centers in Glenrio and Gallup, during trade shows and special events throughout the year, and to travelers who request a copy.

In addition, copies will be available for you to share! As a benefit of your Partnership, you are entitled to a supply of Visitors Guides to display at your business and hand out to customers, clients and guests. Three days have been scheduled for our Partners to pick up Visitors Guides in bulk:

The cover of the 2024 Visit Albuquerque Visitors Guide

  • Wednesday, Jan. 24, from 10 a.m.-4 p.m.
  • Thursday, Jan. 25, from 10 a.m.-4 p.m.
  • Friday, Jan. 26, from 10 a.m.-4 p.m.

During these days, our Partners may pick up boxes of Visitors Guides at the loading dock of Visit Albuquerque’s building at 20 First Plaza Center NW, near 2nd Street and Copper Avenue. You will be responsible for loading boxes in your own vehicle. Each box of Visitors Guides contains 50 copies and weighs approximately 20 pounds. Please see this map for directions and additional details.



ACE Your Team’s Customer Service Skills and Knowledge of Albuquerque

Visit Albuquerque’s Albuquerque Community Experience (ACE) training program is designed to brush up your employees’ customer service skills and strengthen their knowledge about the city. Graduates of the program can answer guests’ questions about things to do and places to visit. The program also provides training on topics such as first impressions, effective communication and handling conflict.

Don’t miss your chance to attend an upcoming class:

Jan. 11, 2024
1 p.m. to 4 p.m.
Hotel Andaluz
125 2nd St. NW 87102

Feb. 15, 2024
1 p.m. to 4 p.m.
Revel Entertainment
4720 Alexander Blvd. NE 87107


ACE training program logo

The cost is $25 per person for Partner businesses and $40 per person for non-Partners. Snacks will be provided along with water and coffee. To register, call Trish Hathoot at 505-908-8178 or send an email to
Graduates will be recognized as Albuquerque Community Experience professionals and will receive a complimentary Community Experience pass that allows each of them and one guest to visit attractions throughout the Albuquerque area. The value of each ACE experience pass is more than $500!
Seating is limited, so register your employees now!

Refresh Your Knowledge of Partner Benefits at Partner Orientation

Refresh your knowledge about all the opportunities you have as a Visit Albuquerque Partner at Partner Orientation. Partners are welcome to learn how to make the most of your benefits. Partner Orientations will occur every third Wednesday of the month. Light refreshments will be provided. Don’t forget to bring your laptop with you for a live Partner Plaza demonstration!

When: Wednesday, Jan. 17, from 9 to 11 a.m.
Where: Visit Albuquerque Office (20 First Plaza NW, Suite 601, Albuquerque, NM 87102)

To reserve your spot, register here.

Visit Albuquerque Partner Orientation

Visit Albuquerque Partners listen to CEO and President Tania Armenta speak during a Partner Orientation


Partner Kudos

Employees of Visit Albuquerque Partners Recognized as 2024 Women of Influence Honorees

Executive Director of the National Institute of Flamenco Marisol Encinias and Director of Education of the National Museum of Nuclear Science & History Lisa Guida are Albuquerque Business First 2024 Women of Influence honorees. Congratulations!

Molly Luethi of Kei & Molly Retires

Molly Luethi, the co-owner of Kei & Molly Textiles, retired at the end of 2023. She spent 13 years helping build Kei & Molly into the successful social enterprise that it is now. We wish her the best in her retirement!

Albuquerque Isotopes Win Award

The Albuquerque Isotopes were recognized as the 2023 Bob Freitas award winner for best overall Triple-A organization in Minor League Baseball. The award recognizes franchise excellence, community engagement and success as a business operation. The Isotopes also won the award in 2007. Way to go!

Tula’s Kitchen Recognized for Development Project

The New Mexico chapter of the NAIOP Commercial Real Estate Development Association recognized Tula’s Kitchen with the Eagle Award in the small retail category. The awards program recognizes exceptional real estate projects. Kudos!

Indian Pueblo Cultural Center Receives Invest Native Grant

The Indian Pueblo Cultural Center was awarded a 2023 Invest Native grant. The grant will go toward the entrepreneur complex currently being built at the IPCC. The Invest Native grants are part of a $20 million philanthropic initiative by Wells Fargo to support a more equitable and prosperous future for Native Americans. Congratulations!

Visit Albuquerque and Partners Recognized as “Best of the City” Winners

Visit Albuquerque was recognized for managing one of the city’s top five “Best Local TikTok” accounts in Albuquerque The Magazine’s 2023 Best of the City Awards. Congratulations to social media manager Lara Brockway, who works hard to make fun, engaging TikTok videos that showcase our city as an exciting travel destination.



How to Create Zero-Click Content to Boost Your Business

Creating zero-click content is a great way to engage with potential customers searching for your business. Learn about what zero-click content is, and how you can maximize it to benefit you.


Partner Opportunities

Submit Your Current Coupons for the New Year

The beginning of the year is a great time to submit your coupons. If you have a current coupon or special running, please submit it to us so we can list it on our highly visited and shared Specials & Coupons page. We also promote these specials and coupons during special events, meetings and conventions being hosted in Albuquerque.

Click here to submit your current coupons and specials. 

Advertise on Visit Albuquerque’s Website with DTN

It’s easy to get more exposure for your business on Visit Albuquerque’s website. In partnership with DTN, Visit Albuquerque offers seamless ads that integrate with our website’s content to make your ad feel natural. With a variety of paid advertising opportunities throughout our website, we have options fit for businesses of every size, scope and scale to capitalize on the fantastic visitor traffic that Visit Albuquerque is bringing to our market.

If you’re interested, contact DTN at or 855-801-5905. For more information, click here.

Submit Your Events to the ABQ365 Events Calendar 

Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors. 

Event listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free! 

Click here to get started.

Tell Us What’s New

We want to help you share your new initiatives. If you are offering a new type of service or concept, a new product, or have anything else exciting or new going on, we want to hear about it! Send anything and everything to


Sign Up to Participate in Tourism Exchange USA

Your hospitality business can be a part of a new partnership between New Mexico True and Tourism Exchange USA that is designed to help grow your online bookings and international visitation.

Logo for Tourism Exchange USA

Tourism Exchange USA is a B2B digital marketplace that connects inventory and availability from tourism businesses like yours with a diverse marketplace of OTAs, travel distributors and international buyers. The goal of this program is to help businesses increase their distribution and online visibility, including helping offline businesses with making inventory bookable online for the first time. 

If you’re interested in being an early adopter to get connected to the Tourism Exchange, you can learn more and start the application process at


Renewing Partners 

Thanks To Our Renewing Partners  

Visit Albuquerque’s Partners help support our mission to market the city as a top-choice destination for leisure travel, meetings and sporting events. Our thanks to the following Partners that recently renewed their partnership with Visit Albuquerque. We appreciate your commitment to making Albuquerque a great place to live and to visit!

Renewing Partners