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We remain hopeful and optimistic as we continue to move in a positive direction toward phased reopening. Visit Albuquerque is eager to support you as we prepare to welcome an increasing number of visitors to our city. We are always available and ready to assist you in every way we can, and continue to encourage our community to support local businesses and help to spread the word of the benefit of the NM Safe Promise and NM Safe Certified programs. 

As you’ll read in this issue of Industry Insider, we are excited to host our virtual Annual Meeting, have made new website enhancements and are pleased to announce the reopening of our Visitor Information Center in Historic Old Town. 

Thank you for being a Visit Albuquerque Partner.

Tania Armenta 
President & CEO
Visit Albuquerque

Partner Events


Save the Date! 

Visit Albuquerque’s Virtual Annual Meeting, Sept. 29 from 2 to 3:30 pm

Join our Virtual Annual Meeting for the latest updates and news, including:

  • Visit Albuquerque Update
  • State of the Industry
  • Tourism Insights
  • Update from Albuquerque Mayor Tim Keller
  • Election of members to the Board of Directors

Click here to register. 



New Mexico Safe Certified Listing Icon and Landing Page  

Partners that complete the New Mexico Safe Certification will now have an icon displayed on their website listing. Visitors to the website can hover over the icon to learn more about the certification, and can also filter by “Amenities” to find lodging, restaurants and attractions that have taken the steps to become NM Safe Certified. 

This information can also be found on a new website landing page dedicated to Albuquerqe’s NM Safe Certified businesses. A link to the page can be found on the main COVID-19 Traveler Information page. 

Click here see current NM Safe Certified businesses. 


NM Safe Certified Listings

Visit Albuquerque Co-Hosts Virtual Caffeinate & Connect Event 

 On Sept. 1, Visit Albuquerque co-hosted a virtual event with Destination Madison and the Providence Convention Visitors Bureau. The conversation, “How to hold it together when the industry is falling apart,” featured the three destination CEOs, and was moderated by Shawna Suckow, a noted meeting industry speaker. There were over 108 people in attendance, including 52 clients representing a variety of associations, third-party planners and corporations.


Caffinate & Connect

Visitor Information Center in Historic Old Town Now Open 

The Visitor Information Center in Historic Old Town has reopened with COVID-safe practices and precautions in place. We are excited to welcome travelers and local residents back to the center, where they can find maps, Visitors Guides and information about what to see, where to eat, where to shop and how to spend time in Albuquerque. To ensure the safety of Visit Albuquerque volunteers, the center will be staffed only by Liz Burnam, Visit Albuquerque’s Visitor Services Manager, until further notice. 

Visitors are currently not allowed to enter the information center, and are assisted from the front door with a shelving unit and plexiglass barrier with signage denoting face-covering and social distancing requirements. The current hours of operation are Thursday - Saturday from 10 am to 6 pm and Sunday from 10 am to 4 pm.


Old Town Visitor Center

Visit Albuquerque Sales Staff Attend Virtual Professional Fraternity Association Conference

Misty Jester and Tabitha Stallworth represented our beautiful city on Friday, Sept. 11, at the Virtual Professional Fraternity Association Annual Conference. This event included networking opportunities and time to virtually meet with approximately 30 different fraternal organization meeting planners to discuss bringing their future conventions to Albuquerque.


Civic Plaza

New ADA Compliant Website Enhancements 

Over the past several months, Visit Albuquerque has worked to upgrade its website to be in compliance with the Americans with Disabilities Act (ADA) and offer a more welcoming, inclusive experience for all site users. The enhancements include digitally assistive tools beneficial to all visitors to the website, but are especially helpful for aging populations; those with vision, hearing, motor and cognitive disabilities; and those who are color blind, dyslexic, learning to read, studying a second language or who just prefer listening instead of reading.

The organization’s ADA compliance was certified through its partnership with AudioEye and website partner Simpleview. In navigating to, visitors will notice a blue and white icon in the lower right-hand corner of each web page on the site. Clicking the icon expands the AudioEye Toolbar, which allows visitors to change the page layout, font size, contrast and background colors, and also gives the visitor the option to have information on the page read aloud.



New Mexico Tourism Department to Host Free Tourism Summit & Business Resiliency Workshop

On Oct. 6, the New Mexico Tourism Department will host a free full-day, solution-focused virtual summit to discuss challenges facing the tourism industry and opportunities to support recovery. Hear from thought leaders and decision-makers on how the industry can work together to position New Mexico for a strong recovery through tourism.

Register for the Oct. 6 event.

On Oct. 27, the New Mexico Tourism Department and New Mexico's Small Business Development Center will host a free full-day virtual workshop focused on forecasting the most beneficial outcome for business and related assets in response to the long-term economic effects of COVID-19.

Register for the Oct. 27 event.


Sandia Mountains

New Mexico Safe Certified and the Revised Public Health Order 

 Effective Sept. 4, Governor Lujan Grisham announced a revised public health order that included an increase in maximum occupancy from 50% to 75% for lodging establishments that have completed New Mexico Safe Certified training. Lodging providers that have not completed the training must continue to operate at no more than 50% of maximum occupancy. Read the revised public health order here.

The New Mexico Safe Certified program offers free, on-demand training courses to help tourism businesses create a COVID-safe environment and demonstrate their commitment to best practices. Tourism-related businesses that earn NM Safe Certification are listed in a directory and receive other benefits, including: 

  • The right to display the NM Safe Certified badge on your website and decal at your location.
  • Access to the NM Safe Certified Toolkit, which includes useful samples and templates.
  • A digital advertising credit worth up to $2,000 toward the purchase of a digital media package with New Mexico magazine through Jan. 31, 2021.

Become NM Safe Certified today!


NM Safe Certified Program Thumbnail

Partner Opportunities 


Update Your Business Listing with Reopening Information 

 One of your key benefits as a Partner of Visit Albuquerque is your business listing on our website. Travelers and residents alike count on our website for information about where to eat, shop, play and stay in Albuquerque.

As businesses begin to reopen, many of you are making changes to your business hours, operations, products, services and amenities. Make sure your customers, clients and guests know about these changes by updating your business listing on It only takes three easy steps!

Use the link below to submit your updates.

  • You'll receive a verification email with a link to complete the form.
  • Complete the relevant fields to reflect your current business operations.
  • By providing this information, you’ll help ensure that your business shows up in search results when people are looking for specific types of amenities. You can continue to use this same form to provide updates as your business operations change over time.

If you have any questions, please contact us at           

Complete the Form Now 

Attention Hotels: Update Your Property’s TripAdvisor Listing with your Current Opening Information 

A new filter allows Tripadvisor users to sort lodging properties in order to view only those that are taking additional safety precautions related to COVID-19. This means it is important for your property to update its Tripadvisor listing as soon as possible. Access the safety checklist in your Tripadvisor Management Center and select which safety measures you have in place, such as mandatory face masks, additional sanitation procedures and social distancing policies. You also can submit a text description of the steps you are taking to protect customers.

Send Us Your COVID-Safe Images

We’re looking for images of COVID-safe practices in Albuquerque. Help us promote your business and Albuquerque in this new era by uploading your images of employees and customers wearing masks, socially distancing and participating in other COVID-safe practices. We might use your photo on social media, on our website, or in other marketing materials to promote our city and our Partners. It’s easy to share your image, just click this link, and drag and drop your images in our public uploader. 

Click here to upload your image(s) now

Submit Your Virtual and COVID-Safe Events to the ABQ365 Events Calendar 

Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your virtual and COVID-safe events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors. 

Virtual events listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free! 

Click here to get started, and be sure to select the virtual events tag on the submission form.

Submit Your Current Coupons 

Coupons can be a great way to drive traffic to your business. If you have a current coupon or special running, please submit it to us so we can list it on our Specials & Coupons page. 

Click here to submit your current coupons and specials. 

Tell Us What’s New

We know things are different right now. We want to help you share your new initiatives. If you are offering a new type of service or concept, a new product, or have anything else exciting or new going on, we want to hear about it! Send anything and everything to


Promote & Share 


Partner Kudos 


Congratulations to Partners Who Have Completed the NM Safe Certified Program

More than 80 Visit Albuquerque Partners have earned certification through the NM Safe Certified program, which verifies that their management team has been trained in COVID-Safe Practices. Check out all the businesses statewide that have earned the certification so far at, and click here to start earning your certification today. 


Featured Partners

Discovery Map of Albuquerque

Put your business on the Discovery Map of Albuquerque and bring visitors to your door.

  • Visit Albuquerque Partners get a 10% discount! 
  • An additional 10% Early Bird discount is available, which means Partners can get 20% off!
  • Monthly payment option also available.
  • 300,000 printed maps distributed at over 350 locations year-round, including Visit Albuquerque offices, welcome centers, Albuquerque Airport, car rental offices, hotels, motels and RV parks.
  • 25,000+ digital viewers driving traffic to your website!
  • Full-color ad design free of charge!

Reserve your space NOW! Call 505-750-0076 or email


Discovery Map


Calling local brewery, entertainment and restaurant businesses to participate in a digital passport program developed to help local businesses with no cost to participate. The Unbelievable Pass will be the premier deals pass for Albuquerque and the perfect cure for cabin fever.

Email for more information.


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