Cool weather and hot chile are signaling the final months of 2018.
That means we’re gearing up for the holiday season and our Quarterly Meeting and Holiday Celebration. Mark your calendars for December 11 at 4 pm, and register below. We’re looking forward to seeing you all there to celebrate the season and each other!
We are heading into the winter season with exciting new updates to the Visit Albuquerque website, and big news from throughout the city - new international flights, world-renowned museum exhibitions, and many developments in this exciting industry.
More importantly than our own updates and news, however, is that we have many opportunities detailed in this issue of Industry Insider, both new and ongoing, that we encourage you to review. We invite all of you, our partners, to get involved and take advantage of all that we have to offer. We’re eager to begin 2019 with a strong start, so please don’t ever hesitate to reach out to us with any questions or needs.
As always, thank you for your continued partnership,
President & CEO
New to Albuquerque or the hospitality industry? Maybe you are simply looking to enhance your customer service skills. If so, join our ACE class! ACE is a three-and-a-half-hour course that explores things to do and see in the Albuquerque area as well as do's and don'ts of customer service. Cost is $25 per student. Contact 505-222-4338 or email PartnerEvents@VisitABQ.org to register. The next ACE opportunity is:
Monday, November 19, 2018
Holiday Inn & Suites Albuquerque Airport
1501 Sunport Pl. SE
Registration Begins: 11:45 am/Class Begins: 12:00 pm
Note: Lunch is not provided
Join us as we celebrate the success of the travel and tourism industry in Albuquerque, and the vital role it plays as an economic engine for the city. Hear from industry leaders and celebrate the accomplishments of 2018 with fellow colleagues. You'll also learn about exciting new plans and developments as we look to the year ahead—2019!
Tuesday, December 11, 2018
Marriott Pyramid North
Quarterly Meeting to start at 4 pm. Party to immediately follow.
Whether you are new to Visit Albuquerque or a long-time partner, we encourage you to take advantage of this FREE Orientation. You will meet the staff of the Development Department who will review your partner benefits and provide you with valuable information on how we can work together to promote your business or organization to the leisure traveler, convention attendees and local ABQ residents. You must register in advance as space is limited. Please call 505-222-4307 or email PartnerEvents@VisitABQ.org.
Please note: Orientations will now be held the 3rd Wednesday of the month. There will be no Orientation in November. The next Orientation will be December 19th.
The world-renowned exhibition Visions of the Hispanic World: Treasures from the Hispanic Society Museum & Library is currently in Albuquerque for the first stop on this exhibition’s first traveling tour. Visions of the Hispanic World will be on display at the Albuquerque Museum until March 31, 2019.
The impressive exhibition includes over 200 of the most exceptional works spanning over 3,000 years in the collections of the Hispanic Society of America. A significant number of these works have not been exhibited outside of the Hispanic Society, and some have never before been exhibited.
If you’d like to be a part of the promotions of this exhibition, please send us your packages and deals surrounding Visions of the Hispanic World and its time here in Albuquerque. We will include packages on our website and include them in other promotional efforts during the time the exhibit is here. See more on this opportunity below, under the Partner Opportunities section.
It’s already time again for the countdown to the 2018 New Mexico Bowl - Saturday, December 15. Kick off the College Football Bowl season as you cheer on the 2018 teams from Mountain West and Conference USA as they fight for a chance to make the New Mexico Bowl trophy their own.
The Visit Albuquerque Frame will be there on game day to provide a fun photo opp for fans to share their experience!
Albuquerque’s unique, distinctive neighborhoods reflect the diversity of our city. Each neighborhood - from Historic Old Town, to the buzzing Downtown area, to the quiet beauty of the North Valley - has its own personality and attractions. That’s why neighborhoods are a major focus of our marketing efforts this year. In an effort to bring more light to our neighborhoods and tell each of their stories to visitors, we’ve recently revamped our neighborhood pages on VisitABQ.org. We encourage you to visit these pages, see the new, vibrant, user-generated imagery, interactive map, updated layout, and to share your neighborhood page with your friends and followers:
We encourage you to take some time to explore a new feature we’ve recently implemented on our Calendar of Events. Visitors can now narrow down their event search even more specifically with three new filter options: ‘Events’ ‘Exhibits’ or ‘Tours’. This new feature will help website visitors find exactly what they are looking for much easier than they had been able to before. Explore the calendar here.
If you have an event, tour or exhibit that is not on our calendar currently, be sure to submit it here, and help visitors find you more easily as well!
The Albuquerque Sports Commission, a division of Visit Albuquerque, traveled to the TEAMS Conference and Expo in Louisville, where they conducted over 40 one-on-one appointments with sporting event rights holders. TEAMS, presented by SportsTravel magazine, brings together over 1,200 attendees including sporting event rights holders, destinations, and experts in the sports tourism industry to network and connect. Pictured here at the historic Churchill Downs, is Marc Riker, CEO and Sue Hlavacek, Director of Events and Programs for the National Senior Games Association along with the Sports Commission Team, Angie Jepsen and Angela Gandy.
As announced this summer, beginning November 17, the Sunport will be introducing twice-weekly flights to Guadalajara, Mexico, served by Volaris, a Mexican airline. In promotion of Albuquerque as a destination in conjunction with these new flights, Visit Albuquerque’s Angie Jepsen recently joined a team of representatives from various city and state organizations on a trip to Guadalajara for a media mission and press conference. The group included representatives from the Hispano Chamber of Commerce, City of Albuquerque’s Economic Development Department and Aviation Department, ABQ-Bernalillo County Trade Alliance, New Mexico Tourism Department, and Tourism Santa Fe.
In partnership with these organizations and departments, as well as Volaris, this trip gave Visit Albuquerque the opportunity to promote Albuquerque as a destination, especially focussing on skiing, snowsports and other outdoor recreation, to travel agents, tour operators, media and city officials in this new market.
Visit Albuquerque is also working with Volaris on a Sweepstakes, focusing on this new market in Mexico, in which a lucky winner will receive a trip to Albuquerque and Santa Fe. See the contest page at VisitABQ.org/Volaris.
At the National Tour Association’s (NTA) Travel Exchange in Milwaukee, Visit Albuquerque’s Lindsey Seybert participated on a panel discussion to talk about how DMOs can work together and engage operators. After the panel presentation, attendees had the opportunity to break out into roundtable discussions on topics relevant to DMOs of all sizes, geography and composition. NTA’s Travel Exchange brings tourism professionals from all industry sectors together in one location, and Visit ABQ was proud to have our National Sales Manager participate as an important part of the discussions, bringing Albuquerque and our work here to the forefront of the national conversation.
Simpleview, Visit Albuquerque’s website content management system (CMS) provider, relies on customer input to advance their products and services with a CMS User Group. The CMS User Group is made up of leaders within the Destination Marketing Organization (DMO) space throughout the country, familiar with web standards and functionality and masters of steering and managing DMO websites. Visit Albuquerque’s Marketing Director, Audrey Johnson has been named one of these experts, and was elected Vice-Chair of the user group for 2019. As a part of the user group, which met in Columbus on November 6, Visit ABQ has the opportunity to help advance and improve the CMS that we, and many DMOs around the country count on daily. We’re proud to be a part of important technological advances and conversations in this space, first hand.
It’s that time of year again: the launch of the 2019 Official Albuquerque Visitors Guide!
This year, the redesigned, larger size allows for more inspirational content in an attractive magazine-like format. Bigger, bolder images will showcase Albuquerque to a higher degree. There will be more space for editorial and feature stories, and larger advertising options.
Designed to inspire travel to our oasis in the high-desert through tips, tools and unique stories that showcase Albuquerque’s many facets, the 2019 Official Albuquerque Visitors Guide embraces the diversity and authenticity of this one-of-a-kind destination and continues to be a popular tool among travelers.
Did you know that 88.8% of visitors said these guides helped them make the decision to travel to Albuquerque, and we welcome more than 6.2 million visitors annually? Make sure you are a part of their decision making!
Advertising space deadline is today (November 15). Artwork is due Friday, November 30.
Partners, are you taking advantage of all of the incredible opportunities we offer to directly tap into the billions of dollars that Albuquerque convention and tourism industry generates?
Attractions, activities, arts, dining/nightlife, accommodations, transportation (non-group) and shopping coupons all drive visitor business to your company! Convention delegates and tourists alike look for value and discounts. Make sure they have the opportunity to see and print your discount coupon to bring with them to Albuquerque. Check out what visitors see here.
It’s simple. Offer a discount that will entice customers to visit your business, give us one graphic (photo or logo) and we do the rest. The only expense to you is your discount.
Please email your coupon information and graphic to Novella@VisitABQ.org or call Novella Trujillo, Partner Services Manager, at 505-222-4307.
We want to include you in our upcoming promotional efforts surrounding the new exhibition at the Albuquerque Museum, Visions of the Hispanic World: Treasures from the Hispanic Society Museum & Library. The exhibition, on display until March 31, tells a rich story of cultures settling in Spain and bringing the best and most innovative elements of their heritage to the Iberian Peninsula and the Spanish colonies. This renowned exhibit coming to Albuquerque creates a great opportunity to offer packages and deals with which it could be paired.
We want to include you in our upcoming holiday promotional efforts. If you are offering a holiday/winter package or deal, we want to know about it and share it! Packages and deals created around a holiday or a season are a great way to encourage visitors to your business. Albuquerque’s beautiful winter weather and unique holiday traditions create a great opportunity to do just that.
Here at Visit Albuquerque we’re always developing new marketing initiatives. We want to talk about you!
Do you have an upcoming anniversary? Did you just remodel? New name? New tour? New feature? New photos or videos? New concept? New specialty dish? Have you moved, or about to? Grand opening? Send anything and everything to Media@VisitABQ.org.
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We are thrilled to extend big congratulations to all of the 2018 New Mexico Hospitality Association’s Top HAT Award winners! The winners were announced at the 2018 Top HAT Awards Gala on November 8 at Santa Ana Star Casino Hotel.
2018 Premier Awards:
2018 Product Development Awards:
2018 Marketing Awards:
2018 Hospitality Awards:
Congratulations to Visit Albuquerque partner, Eldora Chocolate, on their recent feature in Albuquerque Business First. The story highlights owner and founder, Steve Prickett’s story of opening the 2,000-square-foot store on Edith, after retirement from Merrill Lynch. Congratulations to Eldora on the success and on the feature story!
The Wheels Museum on the downtown steam locomotive site is now open and available for tours, presentations, classes, and small group visits and events. Call 243-6269 to schedule a tour through transportation history including photos of the men who worked on the locomotives there, full size vehicles of many kinds, model trains, cars, and more. Also on site are a gift shop, library, Fred Harvey Alvarado Hotel Exhibit and much more. The museum is located at 1100 2nd St SW.
Congratulations to Pat and Terry Keen, owners of Farina Pizzeria on their 10-year anniversary! The couple has mastered the artisanal pizza game with a signature char from a two-minute stint in an 800-degree oven. Farina was named one of the best pizzas in the nation by Time Out magazine among New York City's Di Farra Pizza, Flour + Water in San Francisco, Chicago's Pequod's Pizza and Serious Pie in Seattle.
400 2nd St. S.W.
Albuquerque, NM 87102
The Turquoise Museum is celebrating 25 years in Albuquerque, with a new facility. The museum is moving into a castle located in downtown and will display turquoise from 100 U.S. mines, over 400 pieces of southwestern jewelry, and some of the rarest turquoise stones in the world. Opening soon!