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Partner Connection
June 2026
Congrats to the ACE graduates from the June class at the New Mexico Museum of Natural History & Science.
Graduates: Alix Gilmore and Nestor Lopez from Gobble This; Olivia Jackson and Alexa Pohl from Albuquerque Hispano Chamber of Commerce; JP Peterson, Dhavina Kholwadwala, Glenn Brungard and Patricia Luczo from Visit Albuquerque; Scott Wolfram, Shannon Bay, Jayson Pohl, Bryana Flores-Landavazo, Vanessa Apodaca, Sioux Rivera, Olivia Arnold, Geoff Skelton, Amy Pilling and Stephanie Lukowski from the New Mexico Museum of Natural History & Science; Jesus Montes, Ericka Mora, Crystal Flores, Matthew Haley, Winona House, Corina Vallejos and Jessica Whitaker from Marriott Pyramid North; and Ashley Romero from Sandia Peak Aerial Tramway.
New Mexico Piñon Coffee
New Mexico Piñon Coffee engaged in a creative campaign with a local influencer. Instead of a traditional creator campaign where the content is filmed or photographed and posted by the influencer themself, they worked with a professional photographer to take images of local influencer roma.paloma enjoying New Mexico Piñon Coffee and treats while on a Sandia Mountain hike. They were able to use these images as user-generated content, as well as collaborate with her account. This meant that folks following the Piñon page were greeted with a familiar local face as a model, and were more likely to engage.
REACH TRAVELERS BY ADVERTISING IN VISIT ALBUQUERQUE’S PUBLICATIONS
Advertising sales are underway for Visit Albuquerque’s two flagship print publications, the City Guide for Balloon Fiesta Visitors and the 2027 Official Albuquerque Visitors Guide. Put your business in front of tens of thousands of potential customers by advertising in these trusted resources that are designed to help travelers discover where to stay, shop, dine and experience the best of Albuquerque.
The City Guide for Balloon Fiesta Visitors includes maps, schedules and other helpful information about attending the Balloon Fiesta as well as a neighborhood guide and a citywide calendar of events. It will be distributed at local hotels, Visit Albuquerque’s Visitor Information Centers and at the Balloon Fiesta. The deadline to reserve display advertising is July 24.
Advertising sales are also open for the 2027 Official Albuquerque Visitor Guide, an essential planning resource that travelers use before and during their visit to Albuquerque. The ad reservation deadline is Nov. 6. As an added benefit, businesses that advertise in both publications receive a 10% discount on ad rates.
This year’s advertising sales are being managed by Lisa Saturday of Miles Partnership, Visit Albuquerque’s marketing partner. If Lisa contacts your business about advertising opportunities, be assured that she is working on behalf of Visit Albuquerque to help our Partners connect with visitors. For advertising rates and details, contact Lisa at 303-867-8301 or send an email to Lisa.Saturday@MilesPartnership.com.
Apply for Outdoor Recreation Grants
The Trails+ Grant program is a statewide initiative by the New Mexico Outdoor Recreation Division that invests in trails and outdoor infrastructure. The Trails+ Grant funds planning, development and improvement of outdoor space, including trails, river parks, wildlife viewing areas, trailheads and signage. Applications close Sept. 30. The Trails+ Grant is open to a wide range of public and nonprofit entities in New Mexico, including:
- Tribes, Pueblos and Nations
- Municipalities and Counties
- Nonprofits (Tier 1 and Tier 2 only)
- Public schools, preschools and districts
- Public colleges and universities
- Soil and Water Conservation Districts
- Acequia and Land Grant Associations
Find more information on the Trails+ Grant program.
The Outdoor Equity Fund helps ensure equitable access to the outdoors for all youth in New Mexico. This grant supports transformative outdoor experiences that foster stewardship and respect for New Mexico’s lands, waters, and cultural heritage while connecting youth to career pathways in the outdoors. The Outdoor Equity Fund is open to a wide range of public and nonprofit entities in New Mexico, including:
- Tribes, Pueblos and Nations
- Municipalities and Counties
- Nonprofit organizations
- Public preschools, K-12 schools
- Public school districts
- Public colleges and universities
Find more information on the Outdoor Equity Fund.
Bring a Visit Albuquerque Partner Event to Your Business
If you are interested in hosting a Visit Albuquerque Partner event at your business or organization, fill out this form to indicate your interest. Events include Business Exchanges, Partner Pop-Ins, ACE classes and more. No matter the size, you can host an event! We look forward to working with you to shape an exciting event for Visit Albuquerque Partners.
Get Your Ad on Visit Albuquerque's Website
The DTN Paid Content program offers a variety of placements on Visit Albuquerque's website, and programs can be tailored to meet your specific marketing and budget needs. The DTN team offers free creative services to help get your program running quickly, easy access to performance reporting and a friendly support team.
You can contact DTN at Advertising@DTNads.com or call 855-801-5905 if you’re interested.
Tell Us About Your Route 66 Centennial Specials
Is your business planning something special for the Route 66 Centennial? Whether it’s a new activity like TourABQ’s Route 66 Speakeasy Tour, a special food item like Duran Central Pharmacy’s milkshakes in commemorative pint glasses, or a special item like Sandia Peak Aerial Tramway’s centennial stickers, we want to know about it. Send your centennial celebrations and promotions to Marketing@VisitABQ.org.
Submit Your Event to the ABQ365 Calendar
Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors.
Event listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free!
Partner Benefit Highlight
Don't Forget! Submit Your City Guide Coupon for Balloon Fiesta
Balloon Fiesta will be here before you know it, and we want to include your business in our promotional efforts. Visit Albuquerque is publishing our annual City Guide that includes coupons, a full calendar of events and helpful information about things to do and see in Albuquerque. The special booklet is distributed to more than 30,000 visitors during Balloon Fiesta. Including a coupon in our City Guide is a great way to introduce your business to new visitors and drive increased business during the Balloon Fiesta season.
Submit your coupon here! In order to be included in the booklet, please fill out the form no later than July 24, 2026. There is no charge to include your coupon, but you must be a Visit Albuquerque Partner. If you have any questions, please contact marketing@visitabq.org or 505-222-4314.
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