Partner Connection

July 2025

Events
Partner Kudos
Social Media Spotlight
Partner Opportunities
Partner Benefit Highlight
New & Renewing Partners

Events

Improve Your Team’s Customer Service Skills and Knowledge of Albuquerque

Visit Albuquerque’s Albuquerque Community Experience (ACE) training program is designed to brush up your employees’ customer service skills and strengthen their knowledge about the city. Graduates of the program can answer guests’ questions about things to do and places to visit. The program also provides training on topics such as first impressions, effective communication and handling conflict. Graduates will receive a commemorative lapel pin and a certificate recognizing their completion of the program.

Don’t miss your chance to attend an upcoming class:

July 23, 2025
1 p.m. to 4 p.m.
Albuquerque Museum
2000 Mountain Rd. NW, 87104

Aug. 20, 2025
9 a.m. to 12 p.m.
Holiday Inn & Suites I-25 North
5050 Jefferson St. NE, 87109

The cost is $25 per person for Partner businesses and $40 per person for non-Partners. Snacks will be provided along with water and coffee. To register, call Trish Hathoot at 505-908-8178 or send an email to TKHTrainingABQ@gmail.com.

Congrats to the ACE graduates from the June 2025 class at Hotel Albuquerque.

Graduates: Nadia Rasheed, Joan Peterson, Ernie Watson, Sharon Kale, Scott Steinberg, Patricia Luczo and JP Peterson from Visit Albuquerque, Salvador Morales, Hussein Soueidan, Ozzria Springer, Cassandra Corlett and Nate Wells from Hotel Albuquerque, Damon Garcia and Alicia Tsosie from Sheraton Uptown and Cara Tolino from A Taste of Old Town Walking Tour.

Graduates will be recognized as Albuquerque Community Experience professionals and will receive a complimentary Community Experience pass that allows each of them and one guest to visit attractions throughout the Albuquerque area. The value of each ACE experience pass is more than $500!

Seating is limited, so register your employees now!

Attend a Morning Networking Event

Connect with colleagues and Visit Albuquerque staff to collaborate on the Albuquerque Destination Master Plan and find out how you can play a role in making Albuquerque shine for visitors, residents and local businesses.

Recognizing the power of tourism to drive economic growth and enhance our quality of life, Visit Albuquerque has created a 10-year Destination Master Plan (DMP) that outlines strategies for creating compelling visitor experiences and elevating Albuquerque as a must-visit destination. This plan, fueled by insights from over 2,300 stakeholders and rigorous research by industry specialist JLL, will guide our efforts to make Albuquerque a premier destination in the Southwest.

July 24 from 7:30 a.m. to 9:30 a.m.
Poulin Marketplace
8600 Pan American Fwy. NE, 87113

Prepare for the Route 66 Centennial

Attend a Route 66 education session to learn more about how to celebrate the 100th anniversary of the Mother Road. Hear from experts, learn about upcoming events and how to prepare and make the most out of this celebration.

July 31 from 9 a.m. to 12 p.m.
West Central Route 66 Visitor Center at Nine Mile Hill
12300 Central Ave. SW, 87121

Refresh Your Knowledge of Partner Benefits at Partner Orientation

Refresh your knowledge about all the opportunities you have as a Visit Albuquerque Partner at Partner Orientation. Both current and new Partners are welcome to learn how to make the most of your benefits.

When: Aug. 20 from 9 a.m. to 11 a.m.
Where: Visit Albuquerque offices, 20 First Plaza, Suite 601, 87102

For more Partner Orientation dates, click here.

To reserve your spot, email Alanna Allen at allen@visitabq.org.

Partner Kudos

Crepe Brulee Celebrates One Year in Business

Crepe Brulee celebrates its first birthday this month. Kudos to a great year!

I Scream Ice Cream Turns 20

I Scream Ice Cream celebrated two decades in business last month. Congratulations on the milestone birthday!

Farm & Table Hits 13 Years Old

Farm & Table is celebrating 13 years this month. Way to go!

Petroglyph National Monument Celebrates 35 Years

Petroglyph National Monument turned 35 years old last month. The monument was established in 1990 to protect and preserve the petroglyphs carved into the rock. Kudos on reaching a huge milestone!

Social Media Spotlight

National Institute of Flamenco

The National Institute of Flamenco had a busy month highlighting their annual Festival Flamenco Alburquerque. They used the power of collaboration to reach a wider audience - collaborating with visiting artists and studio accounts from across the world. Look to them as an example for how to promote a multi-day festival on social media!

A screenshot of the National Institute of Flamenco's Instagram.

Partner Opportunities

Submit Your Coupon for Balloon Fiesta

Balloon Fiesta will be here before you know it, and we want to include you in our promotional efforts. Visit Albuquerque is publishing our annual City Guide that includes coupons, a full calendar of events and helpful information about things to do and see in Albuquerque. The special booklet is distributed to more than 25,000 visitors during Balloon Fiesta. Including a coupon in our City Guide is a great way to introduce your business to new visitors and drive increased business during the Balloon Fiesta season.

Click here to submit your coupon! In order to be included in the booklet, please fill out the form below no later than July 23, 2025. There is no charge to include your coupon! If you have any questions, please contact marketing@visitabq.org or 505-222-4314.

Advertise in the City Guide

If you want to entice Balloon Fiesta visitors to come to your business, purchase an advertisement in the City Guide. This guide includes coupons, a full calendar of events and helpful information about things to do and see in Albuquerque during Balloon Fiesta, and is distributed to more than 25,000 visitors.

See the rates for ads, and if you’re interested, contact Alisha Zierden at Zierden@VisitABQ.org to purchase your ad. Sales close July 22, 2025.

Share Your Route 66 Centennial Specials With Us

Is your business already planning something special for the Route 66 Centennial in 2026? We want to know about it! You could be creating a new Route 66 activity like TourABQ’s Route 66 Speakeasy Tour, offering a special food item like Duran Central Pharmacy’s milkshakes in special pint glasses, or selling special items like Sandia Peak Aerial Tramway’s special centennial stickers. Send your Centennial celebrations to Marketing@VisitABQ.org.

An image of the Route 66 Centennial shakes offered at Duran Central Pharmacy.

Volunteer with Visit Albuquerque

Do you love Albuquerque and sharing the good news of the community with others? Visit Albuquerque is seeking individuals to volunteer at its two visitor centers located in Historic Old Town and the Albuquerque Sunport. Volunteers will work 3.5-hour shifts once a week or on weekends. This commitment requires customer service training and knowledge of Albuquerque and the state of New Mexico. Visit Albuquerque provides customer service training and training on Albuquerque through our Albuquerque Community Experience (ACE) classes. Volunteers will also have the opportunity to volunteer at sporting events and conferences. Being an ambassador for your city and state is a fun and exciting experience that will allow you to meet people visiting from around the world! To find out more, please contact Stephanie Montoya at Montoya@VisitABQ.org or 505-222-4304.

Get Featured on Visit Albuquerque's Website

It’s easy to get more exposure for your business on Visit Albuquerque’s website. In partnership with DTN, Visit Albuquerque offers seamless ads that integrate with our VisitABQ.org website’s content to make your ad feel natural. With a variety of paid advertising opportunities throughout our website, we have options fit for businesses of every size, scope and scale to capitalize on the fantastic visitor traffic that Visit Albuquerque is bringing to our market.

If you’re interested, contact DTN at Advertising@DTNads.com or 855-801-5905. For more information, click here.

Partner Benefit Highlight

Submit Your Events to the Events Calendar

Submit your events to the highly visited ABQ365 events calendar. This comprehensive calendar is used by visitors and locals alike to find things to do in Albuquerque. Submitting events is free. We accept any and all events that would be interesting to locals and tourists, regardless of whether an event is only one day or happening every week. Submit your events to get them on the calendar today!

New & Renewing Partners

Thanks To Our New & Renewing Partners

Visit Albuquerque’s Partners help support our mission to market the city as a top-choice destination for leisure travel, meetings and sporting events. Our thanks to the following Partners that recently joined or renewed their partnership with Visit Albuquerque. We appreciate your commitment to making Albuquerque a great place to visit and to live!

New Partners

Renewing Partners