As we just wrapped up our fiscal year here at Visit ABQ, we are happy to reflect on another year of success and accomplishments throughout the tourism industry in our city. While we look back on the year past, we can’t neglect our excitement for moving forward into the next fiscal year. With the summer travel season in full swing, our community more engaged than ever, and a multitude of exciting new developments and growth on the horizon, we are eager to dive right into FY20.
We encourage you to share in our celebration of the successes of the past year at our annual luncheon on August 29. Our accomplishments are made possible by you – our valuable partners throughout the community – so we hope you will join us in reflecting on the advancements already made and looking forward to future developments. Save the date and read on in this newsletter to register now.
As we gear up and head into the new year, we want to include you in our efforts wherever possible. We have many great opportunities on the horizon for inclusion in our major marketing efforts. With everything from Balloon Fiesta to preparing our 2020 Official Visitors Guide approaching quickly, we have a lot of big promotions coming up. Be sure to send us any news, updates or developments so we can work to get the word out. Together, let’s make 2019 and 2020 our most successful tourism years yet!
We hope you get out and enjoy the rest of the summer season as a visitor in your own city and enjoy our beautiful weather, comfortable patios, and exciting summer events. And, as always, thank you for your continued partnership.
President & CEO
We encourage you to attend our upcoming Partner Orientation where the staff of the Visit Albuquerque Development Department will guide you through our website and provide you with valuable information on how to take advantage of the many benefits you receive with your partnership. Orientation is a valuable tool for new partners and a great refresher for long-time partners. Although complimentary, you must register in advance as space is limited. Please call 505-222-4307 or email PartnerEvents@VisitABQ.org.
Orientations take place the third Wednesday of the month. The next orientation will be held:
Wednesday, August 21, 2019
Visit Albuquerque Office
20 First Plaza Galeria - Ste. 601
9:30 am - 11:00 am
New to Albuquerque or the hospitality industry? Or maybe you are simply looking to enhance your customer service skills. If so, join our ACE class! ACE is a three-hour course that explores things to do and see in the Albuquerque area as well as the dos and don'ts of customer service. Cost is $25 per student. Contact 505-908-8178 or email TKHTrainingabq@gmail.com to register.
The next ACE opportunity is:
Thursday, August 22, 2019
9:00 am - 12:30 pm
National Hispanic Cultural Center
1701 4th St SW
Registration Begins: 8:45 am/Class Begins: 9:00 am
Save the date and register now for this year's Annual Luncheon! Come celebrate the industry's progress and hear from key leaders about future developments. Watch your inbox for more information coming soon. We hope to see you there!
Sponsorship opportunities are available. Click here for more.
Thursday, August 29, 2019
Embassy Suites by Hilton Albuquerque
1000 Woodward Pl. NE
11:30 am - 1:30 pm
In partnership with the 2019 Albuquerque Art Showcase, Visit Albuquerque is running a sweepstakes this month for one entrant to win an arts- and culture-focused vacation to Albuquerque in August. This three-day trip to Albuquerque is made possible in collaboration with our partners. To learn more about the Sweepstakes and its offerings, click here.
Albuquerque residents are not eligible to win, but we encourage you to help us share and promote this opportunity and this great event. Share the sweepstakes with your friends and followers: visitalbuquerque.org/art-showcase-sweeps.
The New Mexico Tourism Department has released the results of its 2018 statewide visitation report, highlighted by growth in total trips, marketable trips, overnight trips, and out-of-state trips.
NMTD commissioned Longwoods International to conduct the visitation study, which estimates 36.6 million total trips were made to New Mexico in 2018. Those 36.6 million total trips represent a 3.4 percent year-over-year increase, and an increase of 22.8 percent since 2010.
Of those 36.6 million total trips, 16.2 million were overnight trips. New Mexico saw an estimated 500,000 more overnight trips in 2018 compared to 2017, which represents a 3.2 percent increase. Overall, New Mexico saw 2.5 million more overnight trips in 2018 than the state saw in 2010, which represents an 18.2 percent increase.
New Mexico outpaced the national average in growth of overnight visits by 79 percent in 2018. While tourism growth has remained strong for New Mexico over the past few years, growth in domestic travel for the U.S. average has remained fairly static.
Visit NewMexico.org for the full report.
The highly anticipated Penguin Chill exhibit at the ABQ BioPark Zoo is officially opening to the public today, July 23, 2019. Mayor Tim Keller and ABQ BioPark Director Baird Fleming led the unveiling with a ribbon cutting ceremony 9:30 this morning.
“This unique exhibit will feature a variety of interactive learning opportunities and is an amazing addition to our spectacular BioPark,” said Mayor Keller in a press release.
The 31 penguins that now call the exhibit home include gentoo, macaroni and king penguins which the park say coexist in the wild. Staff say the birds have been introduced to their new habitat and are adapting well.
The 2019 National Senior Games presented by Humana wrapped up last month in Albuquerque, with a historically high number of athletes in attendance.
According to leaders with the National Senior Games, they “enjoyed great weather, excellent facilities, overwhelming hospitality and volunteerism, and a community spirit summed up in the city's motto ’One Albuquerque’… All were captivated by the cultural diversity and traditions put on display. Our impressions can be summed in one word: Enchanted.”
Watch the inspirational highlight video here.
After the Games wrapped up, Mayor Tim Keller celebrated the event’s success with a reflection on the spirit of not only the Games and the athletes, but also Albuquerque’s community. Looking back on the planning and preparation of the largest National Senior Games in the organization’s history, the Mayor said of the city, “We know that our city’s greatest strength is the people who live here – Burqueños from all walks of life who love our home and want to share it with others.” Read the Mayor’s full op-ed in the Albuquerque Journal here.
The New Mexico Tourism Department (NMTD) recently awarded a total of $646,399 to 38 local governments for the FY20 Clean & Beautiful grant cycle. NMTD awarded funding for the New Mexico Clean & Beautiful program to communities that demonstrate devotion to environmental stewardship and keeping New Mexico True, including the City of Albuquerque.
“The New Mexico Tourism Department is committed to growing tourism in a responsible and sustainable way,” Secretary Jen Schroer said. “This program affords the opportunity to work with communities to ensure our outdoor spaces are clean and beautiful for residents and visitors to enjoy.”
The New Mexico Tourism Department (NMTD) has expanded their presence on Facebook by creating a public community page for industry partners to engage and easily stay up-to-date on their programs, services and announcements. NMTD invites all tourism industry partners to like their page and start networking. If you are already a member of their “New Mexico Tourism Industry Partners” Facebook group, they encourage you to also like the new public Industry Partners page as they will be transitioning away from that group page. Find the industry page on Facebook here.
Visit Albuquerque offers partners the opportunity to advertise in our monthly consumer e-newsletter that is sent to over 130,000 opt-in email addresses. This newsletter has an average open rate of 12% -- that’s nearly 16,000 people per month who have expressed an interest in traveling to Albuquerque and who have requested information about everything our city has to offer. Our newsletter is your chance to promote your business to these individuals!
Each edition of the newsletter has space for three featured advertisements on a first come, first served basis. Participation is limited to lodging, visitor activity & attractions, dining and event partners within a 30-mile radius of Albuquerque and area pueblos within a 60-mile radius of Albuquerque.
The cost to participate is only $250 per ad per month.
Image: 1 horizontal photograph (logos and photos with text overlay will not be
accepted), 173 pixels by 110 pixels (we can size for you)
Title: 40 - 60 characters including spaces
Description: 180 - 200 characters including spaces
URL: Page on your website that you would like to link to
Text: Creative messaging that offers a special or package receives more clicks than brand messaging.
Visit Albuquerque may edit your text but will get your approval before sending it out.
|Newsletter Issue||Email Distribution Date||Material Deadlines|
|August 2019||August 7-9, 2019||July 31, 2019|
|September 2019||September 4-9, 2019||August 30, 2019|
|October 2019||October 9-11, 2019||October 1, 2019|
Make sure your business is on every tourist’s to do list! To take advantage of this opportunity, contact Mary Brown (505) 222-4310 or email@example.com.
At Visit Albuquerque’s Annual Meeting, elected officials and members of the media will mingle with hoteliers, restaurateurs, tourism professionals and suppliers to celebrate our city as a destination for leisure and convention travel. As a sponsor, you’ll receive recognition in front of our audience of more than 300+ at the event and thousands more on our website and in our e-newsletter. Don’t miss this opportunity to promote your business to this key audience and show your support of our industry!
Here at Visit Albuquerque, we’re always developing new marketing initiatives and we want to talk about you! With summer in full swing, we’re collecting as much information as possible so we can share what’s new in Albuquerque this season and the rest of 2019.
Do you have an upcoming anniversary? Did you just remodel? New name? New tour? New feature? New photos or videos? New concept? New specialty dish? Have you moved, or are about to? Grand opening? Send anything and everything to Media@VisitABQ.org.
Check out VisitABQ.org/GoodNews for this season's biggest stories about ABQ.
» Travel Channel - 10 Affordable Family-Friendly Road Trips for 2019
» Red Tricycle - Experience the Traditions of New Mexico in Albuquerque
» MarketWatch - Six places in the U.S. that have epic starry skies
» Smart Meetings - Shutting out the Noise
» Group Travel Leader - Signature Celebrations
The name of the much-anticipated restaurant at the top of the Sandia Peak Tramway has officially been revealed. The restaurant will be called Ten 3 in recognition of the elevation at the top of the Sandias, as the restaurant sits at 10,300 feet. “It’s your destination for great food and beverage for the next 50 years,” Ten 3 President Benny Abruzzo stated during the name unveiling. The restaurant is anticipated to open this summer.
Congratulations to Cliff’s Amusement Park on celebrating 60 years in business, bringing smiles and screams to Albuquerque locals and visitors since 1959!
Congratulations to Rio Bravo Brewing Co., named one of the top 5 on Albuquerque Business First’s list of Top 100 Private Companies of 2019! The Top 100 Private Companies encompasses the top-performing independent companies, including wholly owned subsidiaries and corporate not-for-profits, that are based in New Mexico.
The Mariachis de Nuevo México (the Albuquerque Isotopes’ alter ego) beat out 71 other teams to be voted by fans as the best 2019 Copa de la Diversión identity in an online contest held by Minor League Baseball.
Congratulations to the Zuni Fetish Museum on hosting its grand opening in Old Town on July 11!
The restaurant chain has just celebrated its 67th year in business. Founder Blake Chanslor served his very first Lota Burger from a one-grill stand in Albuquerque on July 9, 1952. Congratulations on 67 years!