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Industry Insider

January 2023

HELLO, VISIT ALBUQUERQUE PARTNERS,

We hope the first few weeks of 2023 have been a success. Visit Albuquerque is excited to continue our growth and momentum from the past year.

In case you missed it, Visit Albuquerque launched a new Partner newsletter this year. Partner Connection will be sent the second week of each month with news about upcoming events and opportunities to take advantage of your partnership with Visit Albuquerque. View January’s edition of Partner Connection here.

Industry Insider will continue to be sent the fourth week of every month, with articles about destination performance and industry news, along with marketing and sales updates. This issue includes new hires at Visit Albuquerque and a new initiative to bring meetings to the city.

Thank you for being a Visit Albuquerque Partner.

Tania Armenta 
President & CEO
Visit Albuquerque

News

Advertorials in Business Journals Promote Meetings in Albuquerque

Albuquerque is highlighted as a location for meetings, conventions and trade shows in an advertorial section published by American City Business Journals, the organization that produces Albuquerque Business First and more than 40 other local business newspapers. The section includes five articles that showcase the advantages of meeting in Albuquerque: 

The advertorial section is being promoted with banner ads targeted to Business Journal readers in Chicago, Dallas, Denver, Portland and Washington, D.C. These cities are the homes of national associations, corporations and government groups that conduct meetings. The New Mexico Tourism Department partnered with Visit Albuquerque on the promotion, covering half of the cost. The articles will be live until April 15, 2023.

Ad for Business Journal Hub 1

2023 Official Albuquerque Visitors Guide Arrives

The 2023 Official Albuquerque Visitors Guides have arrived and are ready for you to share with your customers, clients and guests! As a benefit of your Partnership, you are entitled to a supply of Visitors Guides to display and hand out. Three days have been scheduled for Partners to pick up Visitors Guides in bulk:

  • Friday, Jan. 27, from 9 a.m.-4 p.m.
  • Monday, Jan. 30, from 9 a.m.-4 p.m.
  • Tuesday, Jan. 31, from 9 a.m.-4 p.m.

During these days, you may pick up boxes of Visitors Guides at the loading dock of Visit Albuquerque’s building at 20 First Plaza Center NW, near 2nd Street and Copper Avenue.. Partners will be responsible for loading boxes in their own vehicles. Each box of Visitors Guides contains 50 copies and weighs approximately 13 pounds. Please see this map for directions and additional details.

 

2023 Visit Albuquerque Visitors Guide Front Cover

Visit Albuquerque Sales Team Attends Expo! Expo!

Scott Craighead, Vice President of Sales, Services & Sports, and Tabitha Stallworth, Senior National Sales Manager, exhibited at the International Association of Exhibitions and Events (IAEE) Expo! Expo! in Louisville, Kentucky. Expo! Expo!, known as“the show for shows,” brought together more than 1,700 exhibition and event industry professionals.

Visit Albuquerque restaurant Partner William R. Stafford, owner of Sadie’s of New Mexico, offered attendees samples of Sadie’s famous salsa, which helped generate a steady flow of traffic to Visit Albuquerque’s exhibit booth and dozens of business leads over the course of the two-day event.
 
In addition to exhibiting, Visit Albuquerque sponsored the IAEE Rocky Mountain Chapter Reception. Over 60 people visited the reception, including event and exhibition producing organizations such as Informa Markets, American College of Veterinary Internal Medicine, Society for Mining Metallurgy & Exploration, American Public Human Services Association and American Traffic Safety Services Association.

IAEE Expo! Expo! 2023

Visit Albuquerque Shows Appreciation to Transit Workers

Visit Albuquerque volunteers delivered cookies from Golden Crown Panaderia to the Albuquerque Transit team to express Visit Albuquerque’s gratitude for all their hard work. From offering a friendly face to visitors to providing an accessible transportation system, their hard work keeps our city running.

VABQ Volunteers Thank Transit workers

Visit Albuquerque Hires Vice President of Destination Development and Community Engagement

Visit Albuquerque is thrilled to welcome Erin Rheinschild to the team as the Vice President of Destination Development and Community Engagement. Erin previously worked for Zartico as a Strategic Advisor and for TrueOmni as the Director of Visitor Experience Development. Before that, Erin was the Senior Director of Visitor and Staff Experience at the San Francisco Travel Association.

Erin will oversee a new division at Visit Albuquerque that encompasses partnership development, visitor information and visitor information centers, destination development and community engagement. We look forward to the expertise Erin will bring to the team!

Visit Albuquerque Destination Development and Community Engagement Team

New Vice President of Destination and Development Erin Rheinschild (right) with her team including Partner Services Manager Alanna Allen (left), Visitor Services Manager Liz Burnam (left center) and Partner Sales Manager Mary Brown (right center).

Visit Albuquerque Helps the Success of New Mexico Bowl

On Dec. 17, Albuquerque hosted the 17th annual New Mexico Bowl at University Stadium. It was an exciting game that saw the BYU Cougars defeat the SMU Mustangs in a close matchup, 24 to 23. Visit Albuquerque played a key role in ensuring the success of the game and the presentation of Albuquerque to fans and viewers. A 30-second Visit Albuquerque commercial that promoted travel to the city aired twice during the live broadcast of the game on ABC, generating nearly 4.1 million impressions. In addition, Visit Albuquerque had an on-screen presence throughout the game on the field and along the sidelines, and the game announcers shared scenic video footage of the city during breaks in game play.  Visit Albuquerque’s hot air balloon was tethered at the Fan Fest prior to the game, providing the perfect backdrop for souvenir photos in Visit Albuquerque’s life-size frame. The New Mexico Bowl is usually aired on ESPN, but the broadcast moved to ABC this year due to an NFL scheduling decision. The game had the best network broadcast ratings in its time slot.

New Mexico Bowl 2022 Frame and Balloon

Upcoming Meetings and Sports Events

In February 2023, more than 10,600 people will participate in meetings and sports events booked by Visit Albuquerque. These events will generate an estimated $3.4 million in direct spend and include:

Dates

Group Name

Est. Attendance

Meeting Location

Est. Direct Spending

Feb. 3-4

UNM Track & Field NM Collegiate Classic

960

Albuquerque Convention Center Indoor Track

$271,542

Feb. 8-9

Team Cymru Rise USA Conference

350

Hotel Albuquerque

$145,574

Feb. 10-11

UNM Track & Field Don Kirby Elite Invitational

1,760

Albuquerque Convention Center Indoor Track

$497,825

Feb. 16-18

USATF Indoor Championships

3,350

Albuquerque Convention Center Indoor Track

$500,000

Feb. 17-19

Fluid Dance Conventions, Inc. Convention and Competition

250

The Clyde Hotel

$70,601

Feb. 20-22

Girls Inc. Board Meeting

50

Hotel Albuquerque

$50,160

Feb. 21-23

Sandia National Laboratories Nuclear Safety Program Technical Program Review

120

The Clyde Hotel

$79,377

Feb. 21-23

Pentecostal Charismatic Churches of North America Annual Conference

200

Embassy Suites

$82,227

Feb. 21-23

Painting Contractors Association Annual Expo

450

Marriott Pyramid North

$78,582

Feb. 22-25

Southwest Popular/American Culture Association Annual Conference

700

Albuquerque Marriott Hotel

$578,714

Feb. 22-24

National Garden Clubs Inc. Instructors Symposium

140

Sheraton Albuquerque Uptown

$145,898

Feb. 23-25

Mountain West Conference Indoor Track & Field Championships

675

Albuquerque Convention Center Indoor Track

$542,580

Feb. 24-25

National Archery in the Schools Program New Mexico State Tournament

1,500

Albuquerque Convention Center

$238,674

Feb. 28-March 3

Horizons National Annual Conference & Meeting

175

Hotel Albuquerque

$136,270

Please help welcome these visitors and groups to Albuquerque!

National Media Outlets Recognize Albuquerque’s Standout Culinary Scene

Two national media outlets have recently recognized the standout culinary scene in Albuquerque. Eater named Albuquerque one of the best food cities to travel to in 2023. Only one other U.S. city was on the list of 11 destinations. Eater also listed the “25 Essential Albuquerque Restaurants.” InsideHook called Albuquerque the “Next Great Foodie Destination,” listing must-visit places like Apothecary Lounge, Farm & Table and Sawmill Market.

Eater 25 Essential Albuquerque Restaurants

Albuquerque International Sunport Launches New Business Website

The Albuquerque International Sunport has launched a new business website to educate businesses on the process of operating at the Sunport. The new “Sunport Doing Business” website features information on The Airport Concessions Disadvantaged Business Enterprise program, advertising opportunities at the Sunport, airline programs and Albuquerque’s foreign trade zone. View the new website here.