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The winter season has brought positive momentum for new projects and initiatives. This issue of Industry Insider includes updates about our winter virtual media mission, special campaign and promotional opportunities, and the reintroduction of our ACE customer service training program. 

Winter also brings Black History Month. Each February, we recognize the contributions and celebrate the vitality that the Black community brings to our city year-round. Albuquerque has a rich African American culture and history to explore and share, and we encourage you to support Black-owned businesses this month and throughout the year.

As always, thank you for your continued partnership.


Tania Armenta 
President & CEO
Visit Albuquerque


Ace Your Team’s Customer Service Skills and Knowledge of Albuquerque

The spring and summer travel seasons are just around the corner, and visitors will be eager to explore Albuquerque. That means now is the perfect time to strengthen your team’s customer service skills and enhance their knowledge of the city’s offerings and attractions.

To help, Visit Albuquerque is thrilled to announce that our popular ACE program is returning with custom training for employees in the hospitality industry. The ACE program is designed to develop Albuquerque Community Experience professionals, who are people who can answer guests’ questions about things to do and places to visit. It also provides training on topics such as first impressions, effective communication and handling conflict.

Thursday, March 31, 2022
Registration begins at 8:30 a.m., class is from 9 a.m. to 12:30 p.m.
New Mexico Ski Museum at Sandia Peak Aerial Tramway
30 Tramway Road NE, Albuquerque
$25 per person for Partner businesses, $40 per person for non-Partners

A continental breakfast will be provided along with water and coffee. To register, call Trish Hathoot at 505-908-8178 or send an email to

Each graduate will be recognized as an Albuquerque Community Experience professional and will receive a complimentary Community Experience pass that allows them and one guest to visit attractions throughout the Albuquerque area. The value of each ACE pass is more than $500!

Seating for the March 31 class is limited, so register your employees now!


Are You a Bike-Friendly Business? We Want to Include You in Our Promotions! 

In partnership with the City of Albuquerque, Visit Albuquerque will conduct a special marketing campaign to highlight the city as a premier bicycling destination. This campaign will encourage bike enthusiasts and travelers from targeted markets to select Albuquerque as their next cycling destination. 

We want to highlight you and your business in this campaign! Act now to submit a coupon or to add a “bike-friendly” amenity to your online listing. 


We are collecting coupons for area restaurants, shops and attractions to include on your business listing and on our dedicated biking webpage. Including a coupon as part of this campaign is a great way to promote your business to new customers and drive increased visitation. There is no charge to include your coupon.

Click here to submit your coupon! 

Bike-Friendly Amenity:

Can you answer “yes” to one or more of these questions? 

  • My business is easily accessible by bike
  • We have safe and secure bicycle racks or storage options
  • We offer bike-centered activities (tours, rentals, trail access, etc.)

If so, fill out the form at the link below and an amenity will be added to your business listing on our website denoting that yours is a bike-friendly business in Albuquerque. These bike-friendly businesses will be added to our bicycle campaign landing page, which will be promoted to thousands of potential visitors to ABQ. 

Click here to add a bike-friendly amenity to your listing!

In order to be included in this campaign, please fill out one or both of the forms no later than Friday, Feb. 25, 2022. 

If you have any questions, please contact or 505-222-4314.




Outdoor Bike Albuquerque Foothills

Promote Your Balloon Fiesta Specials & Packages with Us 

This year will bring the 50th Balloon Fiesta, and we are eager to start promotions for this landmark event right away. We want to include you in these Balloon Fiesta promotional efforts. If you are offering a Balloon Fiesta/Fall package, deal, special, tour, event or any other promotions, we want to know about it and share it! Packages and deals created around an event or a season are a great way to encourage visitors to your business. And Balloon Fiesta and the surrounding fall events create a great opportunity to do just that.

We encourage you to start thinking about 50th Balloon Fiesta offerings now. Get creative and think outside the box! Aside from coupons, some promotional ideas might include:

  • A special Balloon Fiesta cocktail or menu item
  • A tasting or featured menu 
  • A weeknight event at your restaurant or attraction
  • A dedicated tour
  • Expanded service hours 

Submit a package or a coupon to have your offer promoted on our webpage, which is highly ranked on search engines and receives an average of 140,000 unique visitors per month.

If you have an offering or special that is not a coupon or deal, email us at  


2019 Balloon Fiesta Frame

Visit Albuquerque Hosts Winter Virtual Media Mission 

On Feb. 15 and 16, Visit Albuquerque hosted a Winter Virtual Media Mission that included one-on-one appointments with 10 travel writers affiliated with a variety of top-tier regional and national publications. The goal of the mission was to further drive coverage in key markets while also keeping Albuquerque top of mind as travel continues to rebound. Writers in attendance also received a gift package that included local items and goodies to create an authentic and interactive #TrueABQ experience.  


City Scape Innovate ABQ

NMTD Talent Recruitment Campaign 

In response to the ongoing hiring challenges facing our industry, the Department of Workforce Solutions (DWS) has partnered with the New Mexico Tourism Department to develop a talent recruitment campaign that will promote leisure and hospitality job openings to prospective job seekers – and they want to promote your jobs for hire!

The marketing campaign will direct job seekers to the newly created DWS Hospitality Job Board, and posting your available tourism-related job postings for this campaign is easy and free. This is a great opportunity to let job seekers know about the amazing career opportunities in our industry. 

Click here to post your open positions.


Hotel Reception (Pixabay)

Visit ABQ’s Sales Team Continues Working to Bring Meetings to Albuquerque

The Visit Albuquerque Sales team has been hard at work to ensure a strong, successful return of meetings and conventions to our city.
Earlier this month, Visit Albuquerque Associate Director of Sales Larry Atchison attended the Religious Conference Management Association’s (RCMA) Annual Conference in Sacramento, Calif. With more than 200 meeting planners registered from 143 faith-based organizations in attendance, Larry was able to meet individually with a wide variety of high quality contacts in the industry. Larry is pictured, right, at the event with Erin Ingler, Senior Account Manager at Arrowhead Conferences and Events. 

RCMA 2022

Albuquerque Named No. 1 for Moviemakers in 2022 

MovieMaker Magazine announced that for the fourth year in a row, Albuquerque is the No. 1 Best Place to Live and Work as a moviemaker in 2022. Albuquerque outranked some major competitors including Toronto, Atlanta, Montreal and Boston in the Big Cities category. With major production studios like Netflix and NBC Universal building headquarters in the city and strong independent film production, Albuquerque is becoming well known as a national hub for film. We’re thrilled to see this growing industry and its accompanying job growth and are eager to see its continuing impact on the tourism industry as well. 
Read the full article.  


NM crew filming a van

Vote Now for Your Chance to Win!

By sharing your Albuquerque travel experience as part of the Travel + Leisure 2022 World’s Best Awards, you will be entered into a giveaway for a chance to win a dream trip for two worth $15,000! It’s simple to participate in the survey and enter the contest:

  • Create a new account for the 2022 survey and answer a few questions about yourself.
  • To share your favorite ABQ travel experience, when asked about your travels over the past three years, select United States as the Region, New Mexico as the State, and then choose Cities as the Category.
  • From there you will be able to select Albuquerque and comment on attributes such as food, culture and friendliness.
  • Hotel Chaco and Hyatt Regency Tamaya Resort & Spa are also finalists within the Hotels category, and you can share your experiences at these properties by choosing “Hotels” in the Category selection.
  • Be sure to vote by Monday, Feb. 28, for your chance to win, and please share the survey link with your colleagues, friends and family!

Travel + Leisure World's Best Logo 2022

Partner Opportunities 


Submit Your Current Coupons 

Coupons can be a great way to drive traffic to your business. If you have a current coupon or special running, please submit it to us so we can list it on our highly visited and shared Specials & Coupons page. We also promote these specials and coupons during special events, meetings and conventions being hosted in Albuquerque.  

Click here to submit your current coupons and specials. 

Submit Your Events to the ABQ365 Events Calendar 

Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors. 

Event listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free! 

Click here to get started.

Tell Us What’s New

We want to help you share your new initiatives. If you are offering a new type of service or concept, a new product, or have anything else exciting or new going on, we want to hear about it! Send anything and everything to

Promote & Share 


Partner Kudos


Congratulations to Garrity Group on 25 Years 

The Garrity Group Public Relations is celebrating 25 years of success this year. Congratulations on the landmark anniversary!  

Featured Partners

Discovery Map of Albuquerque 

Partnering with Visit Albuquerque to provide the Official Map of Albuquerque since 2016

Put your business on the map!

  • Visit Albuquerque Partners get 10% off!
  • Monthly payment option available.
  • 300,000 printed maps distributed at over 350 locations year-round, including Visit Albuquerque offices, welcome centers, Albuquerque International Sunport, car rental offices, hotels, motels, and RV parks.
  • 25,000+ digital viewers driving traffic to your website.
  • Full-color ad design free of charge.

Reserve your space now! Call 505-750-0076 or email


Discovery Map Logo

Unbelievable Pass

Calling local breweries, entertainment and restaurant businesses to participate in a digital passport program developed to help local businesses with no cost to participate. The Unbelievable Pass will be the premier deals pass for Albuquerque and the perfect cure for cabin fever.

Email for more information.

Unbelievable Pass Logo

New & Renewing Partners 

Thanks To Our New And Renewing Partners  

Visit Albuquerque’s Partners help support our mission to market the city as a top-choice destination for leisure travel, meetings and sporting events. Our thanks to the following Partners that recently joined or renewed their partnership with Visit Albuquerque. We appreciate your commitment to making Albuquerque a great place to live and to visit!

New Partners

Renewing Partners