Glow Up Expo

The Glow Up Expo is a first-of-its-kind beauty, style, and self-care consumer festival created to highlight the artistry, innovation, and entrepreneurial spirit of Albuquerque’s beauty industry. Built as both a marketplace and a celebration, the event offers unmatched exposure for stylists, salons, and brands while giving thousands of attendees a vibrant, hands-on beauty experience.

Event Highlights

• Live Beauty & Style Showcases and Competitions: The Expo will feature high-energy showcases and competitions including nail art, and hair styling challenges judged by industry pros, showcasing the talent and creativity of local artists.
• Hands-On Services & Interactive Studios: Guests can book and receive professional beauty services right on the show floor —from manicures to makeup looks to express skincare sessions.
• Exhibitor Marketplace: Over 65 vendors will offer beauty products, tools, cosmetics, skincare, fashion items, accessories, wellness services, and exclusive show-only promotions.
• Live Artistry Demos & Education: Expert stylists, national presenters, and local trendsetters will share tips, techniques, and product insights live on stage.

With the support of the Visit Albuquerque and Albuquerque the Magazine, the Glow Up Expo is produced by Blue River Productions, whose annual Albuquerque area events include the New Mexico Wine Festivals, the Lavender Festival, and the Southwest Chocolate and Coffee Fest, which together attract more than 50,000 attendees annually.