Partner Connection

October 2025

Events
Partner Kudos
Social Media Spotlight
Partner Opportunities
Partner Benefit Highlight
New & Renewing Partners

Events

Register for the Visit Albuquerque Annual Meeting

Join us for the 2025 Visit Albuquerque Annual Meeting: Building for the Future, as we lay the foundation and set the framework for the next stage of our vibrant destination.

Mark your calendar for Oct. 28 at 3:30 p.m. at the Albuquerque Convention Center. All Partners are welcome to attend this free event that recognizes the impact of the travel and tourism industry in Albuquerque. Together, we’ll review the framework of FY25 performance, look ahead to the plans shaping FY26, and explore how each of us can add our “brick” to the structure we’re building for Albuquerque’s tomorrow.

Network with Board members, fellow Partners and Visit Albuquerque staff. Register here.

Tuesday, Oct. 28, 2025, at 3:30 p.m.
Albuquerque Convention Center
401 2nd St NW, Albuquerque, NM 87102
Annual Meeting Program to begin promptly at 3:30 p.m., with networking reception immediately following.

Improve Your Team’s Customer Service Skills and Knowledge of Albuquerque

Visit Albuquerque’s Albuquerque Community Experience (ACE) training program is designed to brush up your employees’ customer service skills and strengthen their knowledge of the city. Graduates of the program can answer guests’ questions about things to do and places to visit. The program also provides training on topics such as first impressions, effective communication and handling conflict. Graduates will receive a commemorative lapel pin and a certificate recognizing their completion of the program.

Don’t miss your chance to attend an upcoming class:

Nov. 12, 2025
9 a.m. to 12 p.m.
Indian Pueblo Cultural Center
2401 12th St. NW, 87104

The cost is $25 per person for Partner businesses and $40 per person for non-Partners. Snacks will be provided along with water and coffee. To register, call Trish Hathoot at 505-908-8178 or send an email to TKHTrainingABQ@gmail.com.

Graduates will be recognized as Albuquerque Community Experience professionals and will receive a complimentary Community Experience pass that allows each of them and one guest to visit attractions throughout the Albuquerque area. The value of each ACE experience pass is more than $500! All ACE attendees from now through the end of 2026 will receive special tips and training in preparation for the Route 66 centennial plus a free branded T-shirt! Make sure your team is ready for visitors coming to Albuquerque to celebrate the 100th anniversary of the Mother Road.

Seating is limited, so register your employees now!

Congrats to the ACE graduates from the September 2025 class at Sheehan Winery.

Graduates: Pat Wittman from Visit Albuquerque; Melissa Benavidez and Vivian Cuadra from Casa Flamenca; Jackie Arreola, Ariell Gonzales, Vanessa Mason, Isabella Leyva and Joshua Gurule from Element by Westin; Perla Nava and Olivia Lopez from Staybridge Suites ABQ Airport; Janaya Tofoya, Megan Butler, Gillian Yingling, and Nicolas Caouette from Best Western Plus Rio Grande Inn; Jillian McKee from JillianInABQ; and Ashly Jaramillo from Realtor CBL.

Network at a Partner Pop-In Experience

Connect with fellow Visit Albuquerque Partners at a Partner Pop-In experience. This event series offers a more personalized networking opportunity, paired with an activity at a local Partner organization. The next Partner Pop-In will take place:

Nov. 14 from 3 p.m. to 5 p.m.
The County Line
9600 Tramway Blvd. NE, 87122

Tickets are $25, and includes a create your own barbecue sauce experience. Register in advance to attend.

Refresh Your Knowledge of Partner Benefits at Partner Orientation

Refresh your knowledge about all the opportunities you have as a Visit Albuquerque Partner at Partner Orientation. Long-standing and new Partners are welcome to learn how to make the most of your benefits.

When: Nov. 19 from 9 a.m. to 11 a.m.
Where: Visit Albuquerque offices, 20 First Plaza, Suite 601, 87102

For more Partner Orientation dates, click here.

To reserve your spot, email Alanna Allen at allen@visitabq.org.

Partner Kudos

Explora Receives Outdoor Equity Fund Grant

Congratulations to Explora, which was recently awarded a $40,000 grant from the New Mexico Economic Development Department’s Outdoor Equity Fund.

Miches Celebrates One-Year Anniversary

Miches has been in business for one year, serving fresh Mexican seafood in a family-friendly setting. Congratulations on the milestone!

The Brew Celebrates 12 Years

The Brew has been making delicious craft coffee for 12 years this month. Kudos on the success!

Keshet celebrates 30th Anniversary with a series of Kickoff Events

Keshet Dance Company and Center for the Arts is celebrating its 30th Anniversary with five days of special events including a renovation celebration, a welcome reception, performances and more. Congratulations on reaching such a big milestone! Learn more about the event series.

Social Media Spotlight

Steel Bender Brewyard

Steel Bender Brewyard takes advantage of its prime location in the North Valley during Balloon Fiesta Week. The beloved brewery extends its hours for a special event, Balloon and Brews, which takes place every morning during the Fiesta. There is no shortage of amazing photo ops just outside the brewery’s door, and the team posts photos taken from their patio all over their accounts. They even put a “Beer Here” sign on top of the brewery’s roof for balloon pilots to get in on the fun too. Check out their Instagram and Facebook for some inspiration.

A screenshot of an instagram post from Steel Bender Brewyard showing the "beer here" sign on its roof.

Partner Opportunities

Celebrate the Route 66 Centennial with Custom Shoes

Get your "kicks" on Route 66 with limited-edition sneakers honoring the centennial of the Mother Road in Albuquerque. Designed for Visit Albuquerque, and made for Route 66 fans, these commemorative shoes feature bold centennial graphics and come in two exclusive colorways. They are perfect for cruising, strolling around the city or just showing off your Albuquerque pride! Order your shoes by Nov. 3 at 10:59 p.m. MST.

A photo of someone holding two Route 66 custom sneakers.

Advertise in the 2026 Visitors Guide

Production of the 2026 Official Albuquerque Visitors Guide is already underway! The guide is a vital resource for travelers looking for ideas for where to stay, eat, shop and play in our city. We will distribute 150,000 copies of the publication beginning in January 2026. To advertise your business in the guide, contact Alisha Zierden at 505-222-4310 or Zierden@VisitABQ.org.

We Want to Hear Your Route 66 Centennial Specials

Is your business already planning something special for the Route 66 Centennial in 2026? We want to know about it! You could be creating a new Route 66 activity like TourABQ’s Route 66 Speakeasy Tour, offering a special food item like Duran Central Pharmacy’s milkshakes in commemorative pint glasses, or selling special items like Sandia Peak Aerial Tramway’s centennial stickers.. Send your Centennial celebrations and promotions to Marketing@VisitABQ.org.

An image of the Route 66 Centennial shakes offered at Duran Central Pharmacy. The Route 66 Centennial sticker from the Sandia Peak Aerial Tramway.

Share Your Love of Albuquerque By Volunteering

Do you love Albuquerque and sharing the good news of the community with others? Visit Albuquerque is seeking individuals to volunteer at its two Visitor Information Centers located in historic Old Town and the Albuquerque Sunport. Volunteers will work 3.5-hour shifts once a week or on weekends. This commitment requires customer service training and knowledge of Albuquerque and the state of New Mexico. Visit Albuquerque provides customer service training and training on Albuquerque through our Albuquerque Community Experience (ACE) classes. Volunteers will also have the opportunity to volunteer at sporting events and conferences. Being an ambassador for your city and state is a fun and exciting experience that will allow you to meet people visiting from around the world! To find out more, please contact Stephanie Montoya at Montoya@VisitABQ.org or 505-222-4304.

Highlight Your Business on Visit Albuquerque’s Website

It’s easy to get more exposure for your business on Visit Albuquerque’s website. In partnership with DTN, Visit Albuquerque offers seamless ads that integrate with our VisitABQ.org website’s content to make your ad feel natural. With a variety of paid advertising opportunities throughout our website, we have options fit for businesses of every size, scope and scale to capitalize on the fantastic visitor traffic that Visit Albuquerque is bringing to our market.

If you’re interested, contact DTN at Advertising@DTNads.com or 855-801-5905. Get more information on DTN ads.

Submit Your Events to the ABQ365 Calendar

Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors.

Event listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free!

Click here to get started.

Partner Benefit Highlight

Spotlight Your Special Offers – Submit Your Coupons!

Kick off the holiday season by putting your offers in front of more eyes! If you have a current coupon or special, submit it to us and we’ll feature it on our popular Specials & Coupons page and our digital savings pass. These promotions are also spotlighted during major events, meetings and conventions happening in Albuquerque, giving your business even more exposure.

When you submit a coupon, you input your own valid dates and can tailor offers for specific events or seasons, giving you full control of your offers on our site.

Submit your coupons and specials.

New & Renewing Partners

Thanks To Our New & Renewing Partners

Visit Albuquerque’s Partners help support our mission to market the city as a top-choice destination for leisure travel, meetings and sporting events. Our thanks to the following Partners that recently joined or renewed their partnership with Visit Albuquerque. We appreciate your commitment to making Albuquerque a great place to visit and to live!

New Partners

Renewing Partners