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While there’s nothing that can replace the feeling of being on the ground at Balloon Fiesta Park and experiencing the wonder of hundreds of hot air balloons taking flight, we appreciated the creative ways the local ballooning community, event organizers and the City worked earlier this month to ensure we had a small taste of what this iconic week brings to our Albuquerque sky.
If you joined us for our Annual Meeting last month, we hope you enjoyed the program and found your time well spent. We are excited to welcome our new Board members to the Visit Albuquerque team, and continue to look for new and innovative ways to move forward during these challenging times.
As you’ll read in this issue of Industry Insider, we have successfully relaunched some of our out-of-state promotions, hosted a Virtual Fall Media Mission, and are continuously working to keep Albuquerque top of mind.
Thank you for being a Visit Albuquerque Partner.
President & CEO
On Sept. 29, more than 175 guests tuned in for Visit Albuquerque’s Virtual Annual Meeting. During the meeting, the Visit Albuquerque team reviewed the impact COVID-19 has had on leisure travel, conventions, meetings and sporting events. They also discussed the organization’s strategies to position the city for recovery and presented forecasts for the recovery timeline.
In his remarks to the audience, Mayor Tim Keller discussed how the city can leverage its standing as one of the healthiest and most resilient U.S. cities to attract visitors and people who are interested in relocating. He cited the metro area’s abundant open space, access to outdoor recreation, healthy air quality and low susceptibility to natural disasters as marketing advantages as the destination competes for future conventions, group meetings and leisure travel.
Visit Albuquerque’s Board Chair Cainan Harris noted that there will be a wave of pent-up demand for travel in the future, and that competition to attract travelers will be strong among destinations nationwide. However, he expressed optimism that Albuquerque’s unique combination of arts, culture, history, events and outdoor recreation will make our city stand out from the crowd. Cainan Harris was re-elected as Visit Albuquerque’s Board Chair during the Sept. 30 Board Meeting.
Watch the Annual Meeting recording here.
During the Annual Meeting, Visit Albuquerque’s Partners elected a slate of nominees to fill five open positions on the Board of Directors. They are:
For the two Board positions in the Hospitality/Non-Accommodations category
For one Board position in the Hospitality/Accommodations category
For two Board positions in the General Business category
Learn more about our incoming Board members here.
Board officers for the coming year will be Cainan Harris, general manager of the Hyatt Regency Albuquerque, as chair; Heather Arnold, co-owner of Routes Bicycle Tours & Rentals, as chair-elect; and Adrian Montoya, general manager of Hotel Albuquerque at Old Town, as secretary-treasurer.
Visit Albuquerque recently relaunched out-of-state promotions in selected markets. These marketing efforts will emphasize ways the local hospitality industry is following safety protocols in their operations, and include highly targeted digital advertising, high-impact print advertising, enticing social media content, strong media and public relations and targeted monthly email messages. As public health orders and regulations are changing quickly, Visit Albuquerque’s marketing team is closely monitoring these advertising efforts and will make adjustments as needed.
In an effort to provide opportunities for support during these trying times, the Visit Albuquerque media relations team is continuously working to proactively pitch our Partners for inclusion in national media coverage. The media team is currently seeing an uptick in media interest regarding the following topics:
If you have a service or offering that may be a fit for one of the above media opportunities, please email Media@VisitABQ.org.
Oct. 19 through 22, the Albuquerque Sports Commission team virtually attended the TEAMS Conference and Expo, as well as the U.S. Olympic & Paralympic SportsLink. These important sports industry events afforded the team the opportunity to meet face-to-face with nearly 50 sport event organizers and U.S. Olympic Committee organizations in a branded virtual booth. Event rights holders focused on how host cities can partner with their organizations to ensure successful bids.
Oct. 19 through 21, Visit Albuquerque attended Connect Marketplace in Orlando, Fla. The appointment-based industry conference brought together over 1,000 meeting planners and hospitality suppliers in one of the first large-scale events industry tradeshows to take place since March. The Marketplace highlighted the Safe & Clean Connect program that will serve as a model for other event organizers to meet safely and responsibly and to help kickstart the economy through the live events industry.
On Oct. 6 and 7, Visit Albuquerque hosted a Virtual Fall Media Mission that included one-on-one appointments with eight national travel writers. The goal of the mission was to further drive coverage in key markets while also keeping Albuquerque top of mind as drive-market travel resumes. Writers in attendance also received a gift package that included local items and goodies to create an authentic and interactive #TrueABQ experience.
The City of Albuquerque Economic Development Department recently announced new economic relief to local small businesses and locally owned franchisees through a $10 million Small Business Economic Relief Grant Program. In this next round of support from the City to businesses impacted by the current public health emergency, one-time grants up to $10,000 will be available to small businesses and locally owned franchisees within city limits. Learn more here.
The Official Albuquerque Visitors Guide is designed to inspire people who are planning to visit our beautiful city as well as those who have already made the trip and are looking for ideas about where to eat, shop and spend their time while they are here. The new edition of the guide, which will be distributed in March 2021, will focus on what travelers desire now: outdoor recreation, a city-wide commitment to welcoming guests safely and responsibly, and the opportunity to visit an exciting destination that offers distinctive art, culture, cuisine and history.
The guides are distributed through mail to those who request a copy, as well as at local businesses and Visitor Information Centers. An interactive digital version of the guide also is posted on the Visit Albuquerque website.
Being included in the Visitors Guide increases your exposure to the millions of visitors who travel to Albuquerque annually! If you are interested in advertising in this publication, contact Mary Brown, 505-222-4310 or firstname.lastname@example.org.
A recent survey conducted by Destination Analysts confirmed that:
Partners in most business categories receive a free listing in the Visitors Guide as a benefit of partnership. Listing update forms for the Visitors Guide were recently mailed to partners that qualify. Be sure to follow the instructions and return your form with any updates by the Nov. 9 deadline! Please contact Janice Pomeroy at email@example.com if you have any questions or need another copy of your form.
One of your key benefits as a Partner of Visit Albuquerque is your business listing on our website. Travelers and residents alike count on our website for information about where to eat, shop, play and stay in Albuquerque.
As businesses begin to reopen, many of you are making changes to your business hours, operations, products, services and amenities. Make sure your customers, clients and guests know about these changes by updating your business listing on VisitABQ.org. It only takes three easy steps!
Use the link below to submit your updates.
If you have any questions, please contact us at firstname.lastname@example.org.
A new filter allows Tripadvisor users to sort lodging properties in order to view only those that are taking additional safety precautions related to COVID-19. This means it is important for your property to update its Tripadvisor listing as soon as possible. Access the safety checklist in your Tripadvisor Management Center and select which safety measures you have in place, such as mandatory face masks, additional sanitation procedures and social distancing policies. You also can submit a text description of the steps you are taking to protect customers.
We’re looking for images of COVID-safe practices in Albuquerque. Help us promote your business and Albuquerque in this new era by uploading your images of employees and customers wearing masks, socially distancing and participating in other COVID-safe practices. We might use your photo on social media, on our website or in other marketing materials to promote our city and our Partners. It’s easy to share your image; just click this link and drag and drop your images in our public uploader.
Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your virtual and COVID-safe events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors.
Virtual event listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free!
Click here to get started, and be sure to select the virtual events tag on the submission form.
Coupons can be a great way to drive traffic to your business. If you have a current coupon or special running, please submit it to us so we can list it on our Specials & Coupons page.
Click here to submit your current coupons and specials.
We know things are different right now. We want to help you share your new initiatives. If you are offering a new type of service or concept, a new product, or have anything else exciting or new going on, we want to hear about it! Send anything and everything to Media@VisitABQ.org.
Visit Albuquerque Looks to the Future - Albuquerque Journal
New Mexico Counties to Get Rural Economy Boost, Albuquerque Applies for $25M Grant - Albuquerque Business First
The Best Family Vacation Spots in the U.S. - Condé Nast Traveler
The Best of New Mexico - Fodor's Travel
The 11 Best Bike Paths to Explore U.S. Cities - Travel & Leisure
Top 20 Hotels in the Southwest and West - Condé Nast Traveler's Readers’ Choice Awards 2020
Congratulations to Theresa Carson, president and CEO of the African American Greater Albuquerque Chamber of Commerce, and Rodney Prunty, president and CEO of United Way of Central New Mexico, for being chosen as Diverse Business Leadership Honorees by Albuquerque Business First. The award shines a spotlight on leading organizations and executives who strive to bolster equality across all areas of diversity, including age, disability status, gender, sexual orientation, race and religion. Read the article here.
Congratulations to Los Poblanos Historic Inn & Organic Farm for being named one of the Top 20 Hotels in The Southwest and West as part of Condé Nast Traveler's Readers’ Choice Awards 2020. Los Poblanos Historic Inn & Organic Farm ranked #13 and received a score of 97.25.
More than 100 Visit Albuquerque Partners have earned certification through the NM Safe Certified program, which verifies that their management team has been trained in COVID-Safe Practices. Check out all the businesses statewide that have earned the certification so far at nmsafecertified.org, and click here to start earning your certification today.
Bask in DIY ristra-making, recipes from local chefs, and a deep-dive into White Sands. We’ve been celebrating New Mexico since 1923 and haven’t stopped yet! Each month, our award-winning writers and photographers share the heartbeat of New Mexico, inspiring readers to taste, explore, and delight in the Land of Enchantment.
We’re offering Visit Albuquerque members a special rate to our one-year subscription. Use promo code IGAJ15 (that’s an “I” as in “incredible”) for a $15 deal, 70% off the cover price.
MAKE SURE YOU’RE READY FOR THE 2021 BOUNCE-BACK TOURIST SEASON
Put your business on the Discovery Map of Albuquerque and bring visitors to your door.
Reserve your space NOW! Call 505-750-0076 or email email@example.com
Calling local brewery, entertainment and restaurant businesses to participate in a digital passport program developed to help local businesses with no cost to participate. The Unbelievable Pass will be the premier deals pass for Albuquerque and the perfect cure for cabin fever.
Email firstname.lastname@example.org for more information.