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Visit Albuquerque Releases Destination Master Plan

Recognizing the power of tourism to drive economic growth and enhance our quality of life, Visit Albuquerque has developed a 10-year Destination Master Plan (DMP) that outlines strategies for crafting compelling visitor experiences and elevating Albuquerque as a must-visit destination.
 
This plan, fueled by insights from over 2,300 stakeholders and extensive research by industry specialist JLL, will guide our efforts to establish Albuquerque as a premier destination in the Southwest. Through this DMP, we're committed to creating an environment where tourism, local businesses and the community thrive together.
 
Learn more about the Destination Master Plan and find out how you can play a role in making Albuquerque shine for visitors, residents, and local businesses.

Graphic with the Visit Albuquerque logo and text that says Destination Master Plan.
 
We want you to be a part of our success in implementing this plan over the next 10 years!

We have 365 mornings each year to take 365 little actions that can lead to big change. Over 10 years, we have 3,650 mornings to make a difference. To bring the Destination Master Plan to life, we’re inviting you to join us in creating 3,650 mornings of impact for Albuquerque. Each of us can play a part in shaping Albuquerque’s future, one day at a time.

How to Participate:

  1. Pick a Day: Choose any upcoming date in the next year — this will be your morning to take action for Albuquerque’s future.
  2. Make a Commitment: Decide on an action, big or small, that you’ll take to support Albuquerque’s growth as a vibrant destination. Here are a few ideas: 

    -Organize a community clean-up

    -Host an event to create a memorable experience for visitors

    -Support a local business

    -Share a positive Albuquerque message on social media

  3. Share Your Pledge! Send us your date and commitment, or post a photo of your action and tag us with #3650Mornings and #TrueABQ. We’ll feature some of these pledges in future newsletters to keep the momentum going and inspire our community!

Together, we can create a future for Albuquerque that inspires visitors, strengthens our local businesses, and enriches our community.

 

Events

Refresh Your Knowledge of Partner Benefits at Partner Orientation

Refresh your knowledge about all the opportunities you have as a Visit Albuquerque Partner at Partner Orientation. Both current and new Partners are welcome to learn how to make the most of your benefits.

When: Nov. 20 from 9 a.m. to 11 a.m.
Where: Visit Albuquerque offices, 20 First Plaza, Suite 601, 87102

To reserve your spot, email Alanna Allen at allen@visitabq.org by Nov. 18.

Visit Albuquerque Partner Orientation

 
ACE Your Team’s Customer Service Skills and Knowledge of Albuquerque

Visit Albuquerque’s Albuquerque Community Experience (ACE) training program is designed to brush up your employees’ customer service skills and strengthen their knowledge about the city. Graduates of the program can answer guests’ questions about things to do and places to visit. The program also provides training on topics such as first impressions, effective communication and handling conflict. Graduates will receive a commemorative lapel pin and a certificate recognizing their completion of the program.

Don’t miss your chance to attend an upcoming class:

Dec. 12, 2024
9 a.m. to 12 p.m.
The Wheels Museum
1100 2nd St. SW, 87102

ACE training program logo

ACE graduates pose at Poulin Marketplace

The cost is $25 per person for Partner businesses and $40 per person for non-Partners. Snacks will be provided along with water and coffee. To register, call Trish Hathoot at 505-908-8178 or send an email to TKHTrainingABQ@gmail.com.
 
Graduates will be recognized as Albuquerque Community Experience professionals and will receive a complimentary Community Experience pass that allows each of them and one guest to visit attractions throughout the Albuquerque area. The value of each ACE experience pass is more than $500!
 
Seating is limited, so register your employees now!

 

Partner Kudos

ABQ BioPark Zoo’s Asia Exhibit Wins Award

The new Asia habitat expansion that opened last year at the ABQ BioPark Zoo won an Exhibit Award from the Association of Zoos and Aquariums. The prestigious award recognizes excellence in live animal display and exhibit design. The Asia exhibit was honored for its immersive and innovative habitats that promote animal welfare and conservation education. Congratulations on the recognition!

Lost Cultures Tea Bar Celebrates First Birthday

Lost Cultures Tea Bar recently celebrated its first year in business in the Sawmill area. Way to go on the milestone!

Los Poblanos Botanical Spirits Wins 10Best Readers' Choice Award

Los Poblanos Botanical Spirits were voted No. 6 for best craft gin in USA Today’s 10Best Readers’ Choice Awards. Kudos on the award!

D.H. Lescombes Opens Second Albuquerque Location

D.H. Lescombes recently opened its second Albuquerque location at Coors Bypass and Alameda. Congratulations on the expansion!

 

Social Media Spotlight

Anderson Abruzzo Albuquerque International Balloon Museum

The Balloon Museum leveraged the thousands of eyes and thousands more visitors to Albuquerque during the Albuquerque International Balloon Fiesta to highlight all of their offerings, new and old. They used video content wherever they could and took advantage of their unique location to grow their engagement and following. Check out their Instagram and Facebook.

A screenshot of a social media post about the Albuquerque International Balloon Fiesta from the Balloon Museum.

 

Partner Opportunities

Become a Visit Albuquerque Volunteer

Do you love Albuquerque and sharing the good news of the community with others? Visit Albuquerque is seeking individuals to volunteer at its two visitor centers located in historic Old Town Albuquerque and the Sunport. Volunteers will work 3.5-hour shifts once a week or on weekends. This commitment requires customer service training and knowledge of Albuquerque and the state of New Mexico. Visit Albuquerque provides customer service training and training on Albuquerque through Albuquerque Community Experience classes. Volunteers will also have the opportunity to volunteer at sporting events and conferences. Being an ambassador for your city and state is a fun and exciting experience that will allow you to meet people visiting from around the world! To find out more, please contact Stephanie Montoya at Montoya@VisitABQ.org or 505-222-4304.

Advertise on Visit Albuquerque’s Website with DTN

It’s easy to get more exposure for your business on Visit Albuquerque’s website. In partnership with DTN, Visit Albuquerque offers seamless ads that integrate with our VisitABQ.org website’s content to make your ad feel natural. With a variety of paid advertising opportunities throughout our website, we have options fit for businesses of every size, scope and scale to capitalize on the fantastic visitor traffic that Visit Albuquerque is bringing to our market.

If you’re interested, contact DTN at Advertising@DTNads.com or 855-801-5905. For more information, click here.

Submit Your Events to the ABQ365 Events Calendar 

Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors. 

Event listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free! 

Click here to get started.

Tell Us What’s New

We want to help you share your new initiatives. If you are offering a new type of service or concept, a new product, or have anything else exciting or new going on, we want to hear about it! Send anything and everything to Media@VisitABQ.org.

 

Partner Benefit Highlight

Take Advantage of Networking Opportunities

Visit Albuquerque hosts several recurring networking opportunities for Visit Albuquerque Partners. Attend a Partner Orientation to learn how you can maximize your partnership with Visit Albuquerque. Sign up for an ACE class to learn about things to do and see in and around Albuquerque and customer service skills. Keep an eye out for quarterly invitations to Visit Albuquerque’s Business Exchanges, an evening of networking with other Visit Albuquerque Partners.

 

New & Renewing Partners 

Thanks To Our New & Renewing Partners  

Visit Albuquerque’s Partners help support our mission to market the city as a top-choice destination for leisure travel, meetings and sporting events. Our thanks to the following Partners that recently joined or renewed their partnership with Visit Albuquerque. We appreciate your commitment to making Albuquerque a great place to visit and to live!

New Partners

Renewing Partners