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Industry Insider

December 2023

As another calendar year comes to a close, we’d like to thank all our Partners for helping promote Albuquerque and welcoming visitors to our city and through your doors.

An additional thank you to our Partners who attended the annual Visit Albuquerque Holiday Party. It was great to spend some time with all of you and celebrate the season. Thanks to your generosity, we collected three barrels of nonperishable food for The Storehouse, as well as dozens of jackets, scarves, gloves, hats and other children's clothing for New Day Youth & Family Services.

The new year is also a great time for Partners to refresh your knowledge and engagement with Visit Albuquerque. Attend a Partner Orientation and learn how Visit Albuquerque can help your business thrive. Please don’t hesitate to reach out to us with any questions or needs. 

We hope you are having a wonderful holiday season. We can’t wait to ring in the new year alongside so many strong industry leaders.

Thank you for being a Visit Albuquerque Partner!


Submit Your 2024 Coupons

It’s almost 2024, and we want to include you in our promotional efforts throughout the new year. Now is a great time to submit a coupon for 2024.

With this submission, your coupon will be included on your business listing and on our highly visited coupons and deals webpage. 

Including a coupon on our website is a great way to introduce your business to new visitors and drive increased business throughout 2024.

Please log in to your extranet account to submit a coupon. If you have any questions, please contact Alanna Allen at or 505-222-4357.


Visit Albuquerque Celebrates the Retirement of Larry Atchison

Visit Albuquerque honored the legacy of Associate Director of Sales Larry Atchison at the Visit Albuquerque Holiday Party. After 31 years of dedication and service to Visit Albuquerque and the travel and tourism industry, he will be retiring in January.

To honor Larry’s hard work and impact on the community, Visit Albuquerque announced the Visit Albuquerque scholarship honoring Larry Atchison. The scholarship will be provided to create opportunity for a tourism student with a focus on diversity and inclusion. This scholarship was granted for the first time last week at the Greater Albuquerque Hotel & Lodging Association luncheon to Grace Sarfo, a graduate student from Ghana who is completing her master’s degree in the Hospitality, Restaurant & Tourism Management program at New Mexico State University.

Thank you to Larry for his unwavering support for Visit Albuquerque and dedication and passion for this industry and city. He will be greatly missed, but the city will continue to benefit from the impact he’s had.

Visit Albuquerque Board Chair Mike Canfield, Associate Director of Sales Larry Atchison and President/CEO Tania Armenta at the Visit Albuquerque Holiday Party

Larry Atchison, center, with Visit Albuquerque Board Chair Michael Canfield and President & CEO Tania Armenta//Photo Credit: Winstonfoto

Grace Sarfo, the first recipient of the Visit Albuquerque Scholarship Honoring Larry Atchison, with Larry Atchison

Grace Sarfo is the first recipient of the Visit Albuquerque Scholarship Honoring Larry Atchison

Sales Team Attends Industry Trade Shows

Trade shows provide a dynamic platform for Visit Albuquerque’s Convention Sales Team to engage with industry professionals, forge meaningful connections, explore business opportunities for Albuquerque and elevate the destination’s visibility within the competitive market. These face-to-face interactions are essential for building and sustaining successful business relationships in the meetings and events industry. In November, our sales staff participated in two trade shows. 

Visit Albuquerque’s Associate Director of Sales Larry Atchison attended Connect DC in Washington, D.C., from Nov. 27-29, including the Faith and Association markets. There were 139 planners and 203 suppliers in attendance. Larry met with 45 planners for future business opportunities. Connect trade shows are “reverse” shows where the supplier or destination marketing organization visits each planner's tabletop booth.

On Nov. 30, Visit Albuquerque’s Midwest Convention Sales Manager Dionne Hulsey, along with Mark Mares, Corporate Sales Manager with Heritage Hotels, attended the Association Forum’s Annual Holiday Showcase in Chicago. Now in its 35th year, this annual event offers two full days of high-level education for association professionals plus an afternoon trade show that allows destination marketing organizations and association suppliers the opportunity to network with the Chicago association community. Over 40 association professionals, most of whom hail from scientific and medical associations, stopped by the Visit Albuquerque booth during the trade show.

On Dec. 5-7, Visit Albuquerque exhibited with the Albuquerque Convention Center, within the ASM Global Pavilion, at the International Association of Exhibitions & Events Annual Meeting, Expo! Expo! in Dallas TX. Expo! Expo! brought together more than 1,850 exhibition and event industry professionals.

Visit Albuquerque’s Vice President of Sales, Services and Sports Scott Craighead and National Sales Manager Terri Dean were joined by Craig Barkdull, Director of Sales at the Albuquerque Convention Center, and Angela Case, the National Sales Manager at Heritage Hotels & Resorts. The Albuquerque team met with over 50 qualified prospects for future business, including a wide array of trade associations, such as the American College of Surgeons, American Staffing Association, International Sign Association, the National Association of College Stores and the National Association of Realtors.

Visit Albuquerque activated an in-booth experience with Jason Younis y Delgado, a fifth-generation tinsmith artist. Jason produced stamped tin ornaments for attendees.

In addition, Visit Albuquerque and the ASM Global-managed Albuquerque Convention Center co-sponsored the IAEE Rocky Mountain Chapter Reception, hosting meeting professionals from several states within the Rocky Mountain region.

Larry Atchison talks with someone at Connect Winter Marketplace in Washington DC

Larry Atchison speaks to a planner at Connect Winter Marketplace

An attendee visits the Visit Albuquerque booth at the Association Forum's Holiday Showcase in Chicago

Mark Mares with Heritage Hotels & Resorts at Holiday Showcase

Visit Albuquerque staff mingle at Expo! Expo!IAEE Rocky Mountain Chapter Reception

Albuquerque team at Expo! Expo! 2023

The Albuquerque team at Expo! Expo! with the winners of the Rocky Mountain Chapter Reception's raffle items

Visit Albuquerque Debuts New 30-Second TV Commercial

Viewers across the country who tuned in to ESPN to watch the Isleta New Mexico Bowl on Dec. 16 also saw Visit Albuquerque’s new 30-second video spot. The commercial, which ran twice during the national broadcast, showcases Albuquerque’s beauty, diversity and vibrancy by highlighting outdoor recreation, culture, cuisine and attractions. By focusing on authentic Albuquerque experiences, the ad inspires curiosity about visiting and motivates people to go to Visit Albuquerque’s website to learn more. The commercial is one of a series of eight new video spots that were filmed in September 2023 at more than 30 locations in the city. The 30-second spot will air again nationwide in February 2024 during NBC’s broadcast of the USATF Indoor Track & Field Championships, and it and the other spots will be streamed on digital platforms to viewers in selected states throughout 2024. All the videos are narrated by Vicente Griego, a noted local flamenco vocalist. Our thanks to the Visit Albuquerque Partners who opened up their venues as locations for video production.

Visitor Information Center Participates in Old Town Shop and Stroll

Visit Albuquerque’s Visitor Services Manager Liz Burnam participated in the Old Town Shop and Stroll Dec. 1 at the Old Town Visitor Information Center. She passed out hot chocolate, cider and biscochitos from Celina’s Biscochitos. Santa Claus and The Grinch even stopped by to grab some treats!

Liz Burnam poses with Santa Claus and the Grinch in front of the Visit Albuquerque Visitor Information Center

Volunteers Recognized at Volunteer Appreciation Luncheon

Visit Albuquerque volunteers were recognized for all their hard work at the Volunteer Appreciation Luncheon Dec. 11 at Sawmill Market. Thank you, volunteers, for all you do for Visit Albuquerque and the city! Thank you to the Visit Albuquerque Partners who donated gifts for the volunteers.

Visit Albuquerque volunteers and staff pose during the 2023 Volunteer Appreciation Luncheon

Upcoming Track Meets for the 2024 Season

We’re excited to welcome and embrace the energy and excitement of the upcoming indoor track season in Albuquerque! During the months of January and February, our city will host a series of noteworthy track and field events, attracting athletes and their families from around the region. The City of Albuquerque partners with the Albuquerque Convention Center, University of New Mexico and Visit Albuquerque to host a successful indoor track season each year. The Albuquerque Convention Center gets transformed into an indoor track arena, and the season will include prestigious competitions like the UNM Track & Field Dr. Martin Luther King Jr. Indoor Track Invitational and the USATF Indoor Track & Field Championship. This presents a fantastic opportunity for local businesses, especially in the Downtown area, to extend a warm welcome to these athletes and their families. As they explore our city, consider the impact on restaurants, hotels and various establishments. Let's come together to make their stay memorable, showcasing the best of Albuquerque’s hospitality. Your welcoming spirit can contribute to a positive experience for these visitors and foster a lasting impression of our community. Let’s make the indoor track season a win-win for everyone involved!

Below you’ll find a list of track and field events happening this season:




Jan. 19-20

UNM Track & Field Dr. Martin Luther King Jr. Indoor Track Invitational


Jan. 26-27

UNM Track & Field 2024 Team Open


Feb. 2-3

UNM Track & Field NM Collegiate Classic


Feb. 9-10

UNM Track & Field Don Kirby Elite Invitational


Feb. 15-17

USATF Indoor Track & Field Championship


Feb. 22-24 Mountain West Conference Indoor Track & Field Championships 675
Upcoming Meetings and Sports Events

In January 2024, 4,500 people will participate in meetings and sports events booked and supported by Visit Albuquerque. These events will generate an estimated $2.6 million in direct spend, and some of the noteworthy events include:


Group Name

Est. Attendance

Meeting Location

Est. Direct Spending

Jan. 11-14

Q Christian Fellowship Annual Conference


Albuquerque Convention Center


Jan. 19-20

UNM Track & Field Dr. Martin Luther King Jr. Indoor Track Invitational


Albuquerque Convention Center


Jan. 20-25

IEEE Rams Annual Symposium


Albuquerque Convention Center


Jan. 25-27

American Kinesiology Association 2024 Leadership Workshop & Board Meeting


Hotel Albuquerque


Jan. 26-27

UNM Track & Field UNM Team Open


Albuquerque Convention Center


Please help welcome these visitors and groups to Albuquerque!