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As we get ready to bid farewell to the summer season, we are excited to come together and share goals for the next year along with the current industry insight at our upcoming Annual Meeting on Sept. 15. We hope to see you there as we review the state of the industry and discuss how we are leveraging opportunities for future growth. The organization and the industry couldn’t have made it through the past year without all of you, our partners.
As you’ll see in this issue of the Industry Insider, things continue to ramp up here at Visit Albuquerque. From tradeshows and citywide sporting events to Balloon Fiesta preparation and the final stages of Visitors Guide production, we’re promoting Albuquerque as a top destination for travelers of all types.
Thank you for helping us welcome visitors to our city, and thank you for being a Visit Albuquerque Partner.
President & CEO
We have updated our plans for Visit Albuquerque’s 2021 Annual Meeting! We can’t wait to get together, but we also know how busy everyone in the travel and hospitality industry is right now. To ensure that our meeting is convenient for as many people as possible, the event has been rescheduled as an after-work networking reception on Wednesday, Sept. 15, from 5 pm to 7 pm. In addition, the event has been relocated to the covered outdoor Pavilion at the Marriott Pyramid North, 5151 San Francisco Road NE. The event is FREE for Visit Albuquerque Partners. Advanced registration is required.
Join the Annual Meeting for the latest updates and news, including:
Reserve your spot here.
We are excited to announce the arrival of our new Official Albuquerque Visitors Guide, just in time to welcome guests arriving in the city for Balloon Fiesta! The 76-page guide offers ideas about things to do and see in our beautiful city. As a benefit of your Partnership with Visit Albuquerque, you are entitled to a supply of Visitors Guides for display and distribution at your business. Make sure you have a fresh supply of guides at your front desk, in your guest rooms, at your cash register, in your brochure racks and in your waiting areas. You may pick up bulk supplies of Visitors Guides at the Loading Dock of our downtown building from 9:00 am to 4 pm on Friday, Sept. 17; Monday, Sept. 20; or Tuesday, Sept. 21. Click here for a map to our loading dock and additional information.
On Aug. 17, 2021, the state of New Mexico issued a new public health order that requires individuals to wear face masks in indoor public spaces, except while eating or drinking. The requirement is designed to combat rising rates of COVID-19 infections and hospitalizations in the state and across the nation, according to Acting Department of Health Secretary David R. Scrase, M.D.
The indoor mask requirement went into effect on Friday, Aug. 20, and applies to all individuals who are aged 2 and older, regardless of their vaccination status. Previously, only unvaccinated individuals were required to wear face masks in indoor public spaces. The mask mandate will remain in effect until at least Sept. 15.
Nearly 600 athletes from 41 states participated in the USA Cycling Masters Road National Championships on Aug. 5-8 in Albuquerque. Four New Mexicans took home titles and it is estimated that the event resulted in over $883,000 in direct visitor spending. In May, the City of Albuquerque and the Albuquerque Sports Commission announced that Albuquerque will host the USA Cycling Masters Road National Championships again in 2022. Read the full press release here or watch the video recap here.
From Aug. 31-Sept. 1, Senior National Sales Managers Misty Jester and Clarissa Baca will represent Visit Albuquerque at Connect Marketplace in Tampa, Fla. They will attend education sessions, host a networking reception with approximately 30 future and current clients and each conduct approximately 45 face-to-face scheduled appointments. Sports Sales Manager Angela Gandy will also attend the event to represent the Albuquerque Sports Commission, a division of Visit Albuquerque.
On Aug. 4, Mayor Keller and the City of Albuquerque Economic Development Department (EDD) opened applications for the Small Business + Entrepreneurial Recovery Grant Program—a new economic relief grant program available to local small businesses and nonprofits. The $7.5 million program is funded through the American Rescue Plan Act (ARPA). The one-time $10,000 grants are available to businesses within Albuquerque city limits that have 50 employees or fewer and meet other grant criteria.
Less than a week after opening applications, city officials announced that the grant program had already received a large number of applicants in the Family-Owned Business, Entrepreneurial & Startup and Arts & Entertainment categories, and businesses in those categories would no longer be allowed to apply. Applications are currently still being accepted for Mainstreet Business Grants and Youth & Education Grants. Learn more here.
On July 30, Good Morning America highlighted New Mexico in its “Rise and Shine” morning series. The segment featured New Mexico gems like Route 66, Sandia Peak Aerial Tram, the unique cuisine and a number of spots in Albuquerque. The segment followed well-known news anchor John Quiñones as he connected with locals who’ve been impacted by the pandemic and have found ways to persevere. Watch the video here.
Visit Albuquerque’s PR and Communications Manager, Brenna Moore, was recently announced as an honoree in Albuquerque Business First’s 40 Under Forty Awards. Brenna works with travel writers from top regional and national media outlets to keep Albuquerque top-of-mind as a premier travel destination. She promotes the city by pitching story ideas, serving as a spokesperson, arranging media visits, finding local sources for interviews, writing news releases and responding to media requests. When not working with our Partners and coordinating itineraries for visiting writers, Brenna serves as a board member and past president of the New Mexico chapter of the Public Relations Society of America. We’re proud to have her as a member of our team.
Customer demand is strong and people are eager to plan overnight vacations, eat out, attend events and visit attractions. That’s great news for the hospitality industry, where our top goal is to create a welcoming environment and ensure a pleasant experience for our customers and guests. However, the staffing shortages affecting the industry are straining resources at many businesses. Some customers expect everything to operate exactly the way they remember it, back before the pandemic, and they are surprised when they have to wait a bit longer for their meal or are asked to make reservations or buy tickets in advance. Visit Albuquerque has developed a 13-minute training video with tips to help your newest employees communicate effectively with customers, set expectations and gain customers’ support and empathy. Share the video with your new hires to help give them the skills to develop rapport with customers, especially during challenging situations. Access the video here.
Developing and utilizing an email marketing strategy can be great for ROI and can be more impactful than paid search, organic search, social media and other marketing strategies. This five-step guide from Simpleview covers the basics of developing an effective email marketing campaign that will help you reach and stay connected with your audience. Read the guide here.
Visit Albuquerque’s ABQ365 Events Calendar offers a great opportunity to promote your upcoming events! The one-stop, all-ABQ encompassing calendar features primarily arts, entertainment and culture-focused events, appealing to both locals and visitors.
Event listings offer a great opportunity for additional exposure and promotion, and can help keep your business top-of-mind – for free!
Coupons can be a great way to drive traffic to your business. If you have a current coupon or special running, please submit it to us so we can list it on our Specials & Coupons page.
Click here to submit your current coupons and specials.
We want to help you share your new initiatives. If you are offering a new type of service or concept, a new product, or have anything else exciting or new going on, we want to hear about it! Send anything and everything to Media@VisitABQ.org.
Hotel Andaluz was ranked the 7th Best Eco-Friendly Hotel within USA Today’s 10Best Readers’ Choice Awards. Congratulations! Read more here.
Calling local brewery, entertainment and restaurant businesses to participate in a digital passport program developed to help local businesses with no cost to participate. The Unbelievable Pass will be the premier deals pass for Albuquerque and the perfect cure for cabin fever.
Email firstname.lastname@example.org for more information.
Visit Albuquerque’s Partners help support our mission to market the city as a top-choice destination for leisure travel, meetings and sporting events. Our thanks to the following Partners that recently joined or renewed their partnership with Visit Albuquerque. We appreciate your commitment to making Albuquerque a great place to live and to visit!