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As we head into the final weeks of summer, we’re thrilled to share with you our achievements and efforts from the past year and our goals for the next at our upcoming Annual Luncheon on August 28. We hope to see you there as we ring in the new fiscal year and celebrate the successful year in tourism Albuquerque has had. After all, we couldn’t have made these accomplishments without all of you, our partners.
As you’ll see in this issue of the Industry Insider, the past month has been another busy one for us here at Visit ABQ. From educational conferences and trainings, industry update meetings and productive sales conventions, our team has been on the road working to better the tourism industry here in Albuquerque.
Read on as we take a look at Albuquerque’s impression and impact on visitors and businesses and how the tourism industry in our city affects the workforce. A large part of this positive impact can be contributed to our cultural diversity, our unique entertainment offerings and our local community – all criteria that helped us rank third on Resonance Consultancy's list Best Small Cities in the U.S. earlier this year. Making this list is no easy task, and we’re proud to be a part of this ever evolving and developing city.
The fall season is right around the corner, and that means even more opportunities for our partners like you. Take some time to send us your news – we’re promoting Balloon Fiesta packages, working on the 2019 Official Albuquerque Visitors Guide, and are always looking for new and fresh ways to promote travel to our city.
Thank you for your continued partnership,
President & CEO
New to Albuquerque or the hospitality industry? Maybe you are simply looking to enhance your customer service. If so, join our ACE class! ACE is a three-hour course that explores things to do and see in the Albuquerque area as well as do's and don'ts of customer service. Cost is $25 per student. Contact 505-222-4338 or email PartnerEvents@VisitABQ.org to register. The next ACE opportunity is:
Monday, September 17, 2018
Keshet Dance and Center for the Arts
4121 Cutler Ave NW
Registration Begins: 11:45 am/Class Begins 12:00 pm
Note: Lunch is not provided
Whether you are new to Visit Albuquerque or a long-time partner, we encourage you to take advantage of this FREE Orientation. You will meet the staff of the Development Department who will review your partner benefits and provide you with valuable information on how we can work together to promote your business or organization to the leisure traveler, convention attendees and local ABQ residents. You must register in advance as space is limited. Please call 505-222-4307 or email PartnerEvents@VisitABQ.org.
Thursday, September 20, 2018
Visit Albuquerque Offices
20 First Plaza Galeria, NW
9:30 - 11:00 am
Along with over 3,500 meetings and events professionals, Visit Albuquerque participated in the Cvent CONNECT Conference July 23-26 in Las Vegas, NV. Cvent CONNECT is the meeting industry’s premier event technology conference. Kristin McGrath was a panelist for a breakout session titled, “The Future of the Hospitality Landscape” and during the tradeshow portion of the conference, Misty Jester and Kristin McGrath conducted 18 appointments with future or potential clients for Albuquerque.
Visit Albuquerque attended the U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) in Phoenix, Arizona August 11-14. ESTO is the only national forum where destination marketing professionals at all levels get critical tools, tips and information to help them better market and grow their destinations. Our team was able to take away valuable information about cutting-edge best practices and new tools, techniques and trends in the tourism industry.
The Visit Albuquerque team attended and participated in the most recent New Mexico Tourism Commission meeting on August 9 at the Gutierrez-Hubbell House for a quarterly update on the department and the industry. Visit ABQ’s VP of Marketing, Emily Howard gave a welcome address and an update on Visit Albuquerque’s efforts and destination developments. During the meeting, attendees also learned more about the FY19 New Mexico True marketing plan and heard updates from the Albuquerque Sunport, NM Hospitality Association, the Central Region Marketing Board and many others.
A recent article in the Albuquerque Business First highlighted ideas and initiatives for how Albuquerque can attract visitors, businesses and a younger workforce, while also keeping talented workers in the city and in New Mexico. In the article, Visit ABQ President and CEO Tania Armenta addressed the need for first attracting visitors to Albuquerque, which then attracts relocation of businesses and a broader workforce.
According to the article, which detailed a panel presentation during a CREW luncheon (in which Tania participated), much of the discussion surrounded the priority of boosting the state's tourism reputation. In 2017, 35.4 million trips were taken throughout New Mexico.
Read the full article to hear more about what Tania had to say, along with Albuquerque Economic Development’s Annemarie Henton and the Albuquerque International Balloon Fiesta’s Tyler Young during their panel discussion at the CREW luncheon.
Albuquerque was recently ranked #3 on Resonance Consultancy’s list of America’s Best Cities. An article this month in PCMA Convene looks into what it takes to land a top spot on that list and what makes a small city vibrant enough to be considered one of the best. Ranking in the top 3 on this list is no easy task, as the firm collects and analyzes a wealth of data on each city focusing on 27 criteria. This criteria includes crime rates, entertainment offerings, cultural offerings and economic vitality, in addition to examining user-generated ratings and reviews (from sites like TripAdvisor). Read the full article here.
Hispanic Heritage Month is right around the corner (September 15-October 15) and the New Mexico Tourism Department is hosting a webisode on Thursday, August 23 to address how destinations and tourism related businesses can maximize visitation with Hispanic Heritage. The NMTD is celebrating New Mexico’s rich and diverse cultural heritage with a PR campaign in their fly and drive markets, and they want to hear from you to highlight the Hispanic heritage assets you have to offer. Catch this webinar to learn more about how you can join in the Tourism Department’s efforts.
While our city’s diverse cultural heritage is a focus year-round here at Visit Albuquerque, we will also be celebrating our rich Hispanic heritage during Hispanic Heritage Month. Through online content, social media promotion and media outreach we’ll be ramping up our efforts to promote and share Hispanic culture throughout the city. Help us invite visitors to celebrate with us, and send your events, stories and news surrounding Hispanic heritage and the celebratory month to Media@VisitABQ.org.
Visit Albuquerque challenges you to take part in Mayor Tim Keller and First Lady Elizabeth Kistin Keller’s One ABQ Challenge! Mayor Keller challenges all of us in the Albuquerque community to step up and show what makes us “One ABQ.”
Visit Albuquerque encourages you to take on the challenge, and make time in August to engage in a community service project that connects youth and elders in our community and then challenge others to do the same.
Get involved and show us how you’re reflecting the city’s creativity, diversity and needs! Learn more about the challenge here.
There are only a few more days to catch the Da Vinci Exhibit and Prado on the Plaza, both coming to an end at the end of August.
With its proven popularity, “Da Vinci - The Genius” at the New Mexico Museum of Natural History and Science was extended through the end of August. The traveling exhibit has drawn more than 70,000 visitors since its February 10 opening.
Now displaying in Civic Plaza, Albuquerque is the Prado Exhibit's second stop in the United States. The Prado in Santa Fe drew more than 150,000 visitors and was listed as one of “The best museum exhibits in the U.S. this spring” in 2017 by USA Today.
The Prado Museum opened in 1819 and is Spain's main national art museum. It is widely considered to have one of the world's finest collections of European art, dating from the 12th century to the early 20th century.
Be sure to head to Civic Plaza and the Museum of Natural History and Science before the end of August to catch these limited-time events.
The Sandia Peak Ski Area has released their proposed timeline for the much anticipated Mountain Coaster project. After the Sandia Peak Master Development Plan was accepted by the Forest Service early this year, the Forest Service is now in a 3-8 month review process including review and assessment of environmental, economic, cultural, wildlife, biological, archeological, visual management, recreation opportunities and public comment. Project construction is proposed for the spring/summer season of 2019, with a proposed opening timeline of summer/fall 2019. Find out more about the project here.
Thea Haver and Ethan Aronson, co-founders of Retrograde Tours (Modern Albuquerque LLC), are working to make an economic impact on the city with their new business, providing architectural tours around the Albuquerque’s still-standing, mid-century modern buildings. Walking tours start at $25 and offer different experiences. A tour called "Hairpin Legs" is an introduction to Albuquerque's mid-century modern architecture.
"The first act of historic preservation is articulating the value to the community these structures have," Aronson said.
Media content and products such as self-guided maps and events are additionally being developed around the commercial mid-century modern buildings in the city according to a news release.
The American Indian Alaska Native Tourism Association (AIANTA) is hosting their 20th Annual American Indian Tourism Conference (AITC) at Isleta Resort & Casino September 17-20, bringing the conference back to the Albuquerque area 20 years after the conference's inception here. AITC is the only national conference on tourism dedicated to Native America. Visit Albuquerque will be in attendance and will be presenting an educational session on working with the media in travel and tourism. We hope to see you there! Find out more about the conference and register at www.aitc2018.com.
Here at Visit Albuquerque, we’re busy at work creating the 2019 Visitors Guide and developing new marketing initiatives. We want to talk about you!
Do you have an upcoming anniversary? Did you just remodel? New name? New tour? New feature? New concept? New specialty dish? Have you moved, or about to? Grand opening? Send anything and everything to Media@VisitABQ.org.
We want to include you in our upcoming Balloon Fiesta promotional efforts. If you are offering a Balloon Fiesta/Fall package or deal, we want to know about it and share it! Packages and deals created around an event or a season are a great way to encourage visitors to your business. And Balloon Fiesta and the surrounding fall events create a great opportunity to do just that.
The New Mexico Tourism Department wants to know about your special events or offerings coming up that embody the spirit of New Mexico’s fall season! NMTD is putting together a roundup of festivals and fairs that occur between Labor Day and Halloween to publish on NewMexico.org, pitch to local and national media, and share on their social networks. To learn more and have your event considered, click here.
The Official Albuquerque Visitors Guide is designed to showcase the wide variety of all there is for visitors and locals to see and do throughout the city and the state.
With 250,000 copies printed annually, these guides are distributed through mail, online, local businesses, lodging establishments and from our two permanent & multiple satellite information centers.
This partner benefit increases your exposure to the millions of visitors to Albuquerque!
Did you know -- A recent survey conducted by Destination Analysts confirmed that:
Almost 89% of potential visitors who received an Official Albuquerque Visitors Guide said it helped them make the decision to travel to Albuquerque!
Nearly 67% said that they increased their stay 1.3 days after receiving the Visitors Guide!
Partners in most business categories receive a listing in the Visitors Guide as a benefit of the partnership. Partners are also entitled to a yearly allotment of Visitors Guides. If you run out of guides throughout the year, call 505-222-4307 and schedule an appointment to pick up more.
Ad Sales: If you are interested in advertising in this annual publication, contact Mary Brown, 505-222-4310 or email@example.com.
Please note that Cliff’s has been removed from the Park & Ride locations. Be sure to go to this link to access the most current Park & Ride locations and information for your guests: http://www.balloonfiesta.com/guest-guide/park-ride.
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For the second time in four years, Advertising Age has recognized McKee Wallwork & Co as Southwest Small Agency of the Year. We’re proud to have McKee Wallwork & Co as our Visit Albuquerque advertising agency partner. According to an article in Albuquerque Business First, the company said 2017 was their best since the recession and it attributes the banner year to its location here in Albuquerque. Read more about the award here.
Steve Douglas with Demand Printing Solutions received his Burque's Best Award for “I got 99 Problems but a Pitch Ain’t One” - Sales Person of the Year! Way to go, Steve!
American Advertising Federation of New Mexico has created new awards called “Burque’s Best”: “A good sales pro will make or break your day. They have to carefully balance negotiations of setting expectations and delivering results for clients. This requires the participation of a half dozen different disciplines with a dozen different needs, speaking many different languages. The Salesperson of the Year Award recognizes an individual who excels at communication, diplomacy, organization, and keeping all parties happy.”
Gruet Winery will host a grand opening later this month to celebrate its renovated patio at its Albuquerque tasting room.
The newly renovated patio and outdoor space seats 35 and was designed to view Albuquerque sunsets, according to a release. The grand opening will be held Aug. 25 from 7 pm to 9 pm. “The tasting room went under a large renovation back in 2016, which left our guests having to utilize the old patio space while the inside was under construction, so we are extremely excited to share this now gorgeous space with them,” said Gina Wilson, tasting room manager, in a statement. Gruet Winery will extend its summer hours Thursday through Saturday, staying open until 9 p.m. through Oct. 1. Excerpts taken from ABF: By Christopher Ortiz – Managing Editor, Albuquerque Business First.