Join the Craft Beer Trail Pass

Visit Albuquerque will be launching a digital craft beer trail pass this spring, featuring local breweries. Visitors and residents will be able to check in at breweries on the gamified pass to win prizes.

By becoming a Visit Albuquerque Partner, you will be eligible to be a part of the Craft Beer Trail Pass, and take advantage of a special introductory partnership at $100 for one year. 

When You Join Visit Albuquerque and the Beer Pass You Get:

More visibility for your business. Residents and visitors alike will sign up for the Craft Beer Trail Pass. These potential customers are looking for delicious craft beverages to drink, and with your business included, they’re more likely to make a stop at your location.

The ability to offer optional discounts. Craft breweries that opt in to the pass will be able to offer optional discounts to entice pass users to visit.

Community involvement. By being part of the Craft Beer Trail Pass, your business will be visibly part of Albuquerque’s craft beverage scene. You’ll be associated with other top craft beer producers in the city, and with the positive impact such establishments have on the community.

To join, contact Alisha Zierden at Zierden@VisitABQ.org or 505-222-4310.