Attendees who stop by the Visit Albuquerque booth at upcoming trade shows will now experience a new, immersive display that integrates cultural elements with modern trade show innovation.
The booth made its grand debut at the American Society of Association Executives (ASAE) Annual Meeting in Cleveland in August, where it wowed a crowd of 5,000 association professionals and industry partners. Designed in collaboration with EXHIB-IT!, the booth features an array of thoughtfully curated elements that transport visitors straight to the heart of the city. It’s a journey through Albuquerque’s vibrant culture.
“This new booth elevates Visit Albuquerque’s presence at national trade shows and helps us stand out from other destinations,” said Tania Armenta, President & CEO of Visit Albuquerque. “Its unique and authentic design draws attendees to our space and assists in building and maintaining relationships with meetings, sports and event organizers in order to bring more events to the city, increase visitation and bolster the local economy.”
From the moment you step in, you’ll be greeted by custom flooring that replicates the texture and look of traditional Saltillo tiles, and wooden vigas that pay homage to Southwestern architecture. It’s like walking into a part of Albuquerque right on the trade show floor!
Central to the booth’s design are back walls that mimic adobe brick and are adorned with traditional chile ristras, adding a colorful and authentic touch reflective of New Mexico’s culinary traditions and iconic export. These walls serve as a backdrop for displays of local Pueblo pottery, showcasing the rich artistry and craftsmanship of the region's Native American heritage.
Designed to be flexible, the booth can be installed in a 20-foot by 10-foot configuration or in a 10-by-10 footprint. The new booth design also allows space for creative activations and experiences to attract visitors, but also give them the chance to dive into meaningful conversations about why Albuquerque is the perfect destination for meetings and events.
