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Catalytic Project Feasibility Study

In 2024, Visit Albuquerque released a 10-year Destination Master Plan that outlines strategies for creating compelling visitor experiences, elevating Albuquerque as a must-visit destination, and enhancing the quality of life for residents. 

As the next step in the process of positioning our city for future growth, Visit Albuquerque is leading the development of a feasibility study to identify transformative projects in Downtown that can help attract more citywide meetings and leisure travelers. Conducted by respected industry consultant Convention, Sports and Leisure International (CSL), the study will evaluate opportunities to enhance Downtown vibrancy, improve the visitor experience and increase overnight visitation.

The CSL team began conducting research during the summer of 2026 and expects to deliver its final report before the end of the calendar year. The team is interviewing hundreds of stakeholders including Downtown property owners and developers, community leaders and hospitality industry leaders. 

The Catalytic Project Feasibility Study will assess a range of concepts for potential investment and make recommendations about which show the strongest combination of market demand, financial viability, competitive positioning and lasting community benefit. Potential concepts may include: 

  • New or enhanced visitor-facing infrastructure 
  • Arts, culture, sports and entertainment experiences 
  • Improvements to existing convention/meeting assets 
  • Placemaking and public-space improvements 
  • Attractions, venues and public gathering spaces 
  • Mixed-use development or complementary uses that increase Downtown activity 

This initiative reflects the growing importance of destination infrastructure in attracting high-value events and visitors. It will provide recommendations that support Albuquerque’s tourism and economic development goals.

Project Details

PUBLIC ENGAGEMENT

Project Timeline 

  • February 2026 – Request For Proposals (RFP) issued 
  • March 2026 – RFP deadline 
  • March-April 2026 – Review of consultant applications 
  • April-May 2026 – Final interviews with consultant applicants 
  • June 2026 – Project launch with CSL International 
  • July 2026 – CSL site visit to Albuquerque for familiarization 
  • August 2026 – CSL stakeholder engagement visit to Albuquerque  
  • September 2026 – CSL presents mid-point findings at Visit Albuquerque Annual Meeting 
  • October-November 2026 – Projected study completion

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