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Media Contact: 

Brenna Moore/Visit Albuquerque

Office: (505) 222-4349

Guide is a must-have resource for visitors and locals

ALBUQUERQUE, N.M. – (Sept. 24, 2021) – Visit Albuquerque has released a new edition of its Official Albuquerque Visitors Guide, just in time for the Albuquerque International Balloon Fiestaâ. The full-color, 76-page guide is designed to inspire travelers to visit Albuquerque by providing ideas about where to eat, shop, spend the day, and enjoy all that the city has to offer.

“We are thrilled to release the new Official Albuquerque Visitors Guide, which is the go-to resource for those looking to visit Albuquerque and also for locals who call our beautiful city home,” said Tania Armenta, President & CEO of Visit Albuquerque. “With this guide and other promotional efforts, we look forward to welcoming visitors to the city in the weeks and months to come.”

“The new guide is welcoming, engaging and informative, and highlights much of what makes the city a top destination for travelers,” said Ceela McElveny, Vice President of Visit Albuquerque. “Albuquerque’s authentic story unfolds within its pages, inviting visitors and residents of all ages and interests to explore the city and plan an unforgettable adventure.”

The publication is packed with one-of-a-kind experiences, events and photos of the Albuquerque area. It includes features on the city’s renowned culinary scene, plentiful outdoor opportunities, fun family activities, unique lodging options and authentic cultural experiences. The eye-catching cover shows Chantelle Wagner harvesting green chile at Big Jim Farms, her family’s farm in Albuquerque that has been growing heritage green chile in New Mexico for more than 100 years.

New this year is the ABQ Bucket List, a checklist for visitors who are looking for Albuquerque’s most quintessential experiences. Readers will also find pages dedicated to the city’s distinct neighborhoods and entertainment districts, as well as comprehensive business listings and city information. 

More than 150,000 guides will be distributed via mail and through local businesses and lodging establishments, as well as from Visit Albuquerque’s Visitor Information Centers in Old Town and at the Albuquerque International Sunport. In addition, the guides are distributed at state-operated visitors centers throughout New Mexico. 

The guide is provided to meeting, convention and event attendees as well as to visiting media, supplementing Visit Albuquerque’s extensive advertising, marketing and public relations campaigns. It also serves as a resource for the organization’s sales and marketing staff when attending trade shows or industry events across the country. 

The Visitors Guide is instrumental in directing travel to Albuquerque. In a survey conducted by Destination Analysts, Inc., 89% of undecided travelers reported that the visitors guide helped them make the decision to travel to Albuquerque, and 68% said they visited Albuquerque after receiving the guide. Over the past two years, residents of Dallas-Fort Worth, Los Angeles, Phoenix, Chicago and Houston made the greatest number of requests for the guide. 

Plan your trip to Albuquerque by requesting a free Visitors Guide, or view the interactive version on Locally, guides can be picked up at the Visitor Information Center in Old Town at 522 Romero Road or at the Sunport (near baggage claim), as well as at many Visit Albuquerque partner businesses throughout the city.

About Visit Albuquerque

Visit Albuquerque is an accredited destination marketing organization (DMO), and a private, not-for-profit organization [501(c)(6)]. The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a convention, sports and visitor destination. For more information, go to