Visit Albuquerque Releases New Official Albuquerque Visitors Guide
Guide is a must-have resource for visitors and locals
ALBUQUERQUE, N.M. – (Jan. 20, 2023) – Visit Albuquerque has released the 2023 edition of its Official Albuquerque Visitors Guide. The full-color, 84-page guide is designed to inspire travelers to visit Albuquerque by providing ideas about where to eat, shop, spend the day, and enjoy all that the city has to offer.
“We are thrilled to release the new Official Albuquerque Visitors Guide, which is the go-to resource for those looking to visit Albuquerque and also for locals who call our beautiful city home,” said Tania Armenta, President & CEO of Visit Albuquerque. “With this guide and through other promotional efforts, we look forward to welcoming visitors and helping locals rediscover the city in 2023.”
“The new guide is welcoming, engaging and informative, and highlights much of what makes the city a top destination for travelers,” said Ceela McElveny, Vice President of Marketing and Communications for Visit Albuquerque. “Albuquerque’s authentic story unfolds within its pages, inviting visitors and residents of all ages and interests to explore the city and plan an unforgettable adventure.”
The publication is packed with one-of-a-kind experiences, events and photos of the Albuquerque area. It includes features on the city’s centuries of history, renowned culinary options, plentiful outdoor opportunities, vibrant art scene, fun family activities and authentic cultural experiences. The eye-catching cover depicts Visit Albuquerque’s hot air balloon – “Red or Green?” – set against the majestic backdrop of the Sandia Mountains.
Included in the guide is a “Top Things to Do” section for visitors who are looking for Albuquerque’s most quintessential experiences. Readers will also find pages dedicated to the city’s distinct neighborhoods and entertainment districts, as well as business listings and city information.
A quantity of 200,000 guides will be distributed via mail and through local businesses and lodging establishments, as well as from Visit Albuquerque’s Visitor Information Centers in Old Town and at the Sunport. In addition, the guides are distributed at state-operated visitors centers along I-40 in New Mexico.
The guide is provided to meeting, convention and event attendees as well as to visiting media, supplementing Visit Albuquerque’s extensive advertising, marketing and public relations campaigns. It also serves as a resource for the organization’s sales and marketing staff when attending trade shows or industry events across the country.
The Visitors Guide is instrumental in directing travel to Albuquerque. In a 2021 survey conducted by Destination Analysts, Inc., 44.9% of respondents said their reason for ordering a guide was to plan and book a vacation to the destination. The survey also identified that visitors on incremental trips who had not fully made up their mind to travel to a specific location stated that the Visitors Guide influenced their decision to ultimately visit the destination. In 2022, residents of San Antonio, El Paso, Houston, and Tucson made the greatest number of requests for the guide.
Plan your trip to Albuquerque by requesting a free Visitors Guide, or view the interactive version on VisitABQ.org. Locally, guides can be picked up at the Visitor Information Center in Old Town at 522 Romero Road or at the Sunport (near baggage claim), as well as at many Visit Albuquerque partner businesses throughout the city.
About Visit Albuquerque
Visit Albuquerque is an accredited destination marketing organization (DMO), and a private, not-for-profit organization [501(c)(6)]. The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a convention, sports and visitor destination. For more information, go to www.VisitABQ.org.