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Visit Albuquerque Announces Launch of Albuquerque Craft Beer Trail Pass
Pass will reward visitors and locals who explore the craft beer scene in Albuquerque
ALBUQUERQUE, N.M. – (April 18, 2025) – Visit Albuquerque, the city’s official destination marketing organization (DMO), has launched the Albuquerque Craft Beer Trail pass—a free, mobile-exclusive digital pass designed to encourage both visitors and locals to explore the city’s thriving craft beer scene.
The pass features an initial lineup of 16 local breweries, with additional locations being continually added, and rewards users for visiting multiple locations. As participants check in at more breweries, they become eligible to win prizes. Several participating breweries also offer discounts to passholders.
“We are thrilled to launch the Albuquerque Craft Beer Trail pass,” said Tania Armenta, President and CEO of Visit Albuquerque. “Our goal is to spotlight the city’s outstanding craft beer scene while supporting the local businesses that make it so special.”
Prizes are awarded based on the number of brewery check-ins that occur within one year of downloading the pass:
- Two check-ins: Albuquerque Craft Beer Trail sticker
- Five check-ins: Sticker and an Albuquerque Craft Beer Trail coaster
- Fifteen check-ins: Sticker, coaster and an Albuquerque Craft Beer Trail pint glass
Prizes can be picked up during regular business hours (Monday through Friday from 10 a.m. to 5 p.m. and Saturday through Sunday from 10 a.m. to 3 p.m.) at the Visit Albuquerque Old Town Visitor Information Center, located at 522 Romero St. NW.
To participate, users simply download the pass at VisitABQ.org/BeerPass and check in at participating breweries using GPS at the brewery entrance. Discounts can be redeemed by showing the digital coupon to a bartender at participating locations.
Initial participating breweries include:
- Canteen Brewhouse
- Flock of Moons Brewing Company
- Ghost Light Saloon
- JUNO Brewery
- La Cumbre Brewing Co.
- La Cumbre Brewing Co. Westside
- Marble Brewery Downtown Taproom
- Marble Brewery Northeast Heights Taproom
- Marble Brewery Westside Taproom
- Outpost 1706
- Ponderosa Brewing Company
- Rio Bravo Brewing Company
- Steel Bender Brewyard
- Sunday Service Motor Company
- Thirsty Eye Brewing Company
- Tractor Brewing Company – Wells Park
Passholders can check in at a maximum of two brewery locations per 24-hour period and are reminded to drink responsibly and plan ahead for a safe ride.
About Visit Albuquerque
Visit Albuquerque is an accredited destination marketing organization (DMO), and a private, not-for-profit organization [501(c)(6)]. The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a convention, sports and visitor destination. For more information, go to www.VisitABQ.org.
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