Media Contact: Dean Strober, Blue River Productions
Phone: 505-510-1312
Email: contact@blueriverproductions.com
Website: www.glowupexpo.com
THE GLOW UP EXPO TO BRING TOGETHER ALBUQUERQUE’S BEAUTY & STYLE INDUSTRIES FOR A FIRST-OF-ITS-KIND CONSUMER FESTIVAL
ALBUQUERQUE, N.M. — Nov. 21, 2025 — The Glow Up Expo, a brand-new beauty, style, and self-care festival, is set to take over the Albuquerque Convention Center for one dazzling day of live artistry, hands-on services, product discovery, competitions, and nonstop beauty-culture energy. Designed as the first consumer-focused event of its kind in New Mexico, on Sunday, March 1, the Glow Up Expo will bring together the region’s leading hair stylists and salons, nail artists, makeup artists, cosmetic brands, estheticians, skincare experts, med-spas, wellness providers, and fashion creators under one high-impact showcase.
Produced by Blue River Productions, producers of some of New Mexico’s largest and most iconic festivals, the Glow Up Expo invites attendees to not only watch top professionals in action — but also book appointments with local stylists, learn new techniques, explore new products, and receive on-site services including mini-facials, manicures, brow shaping, hair styling, and more from some of Albuquerque’s most innovative beauty artists.
As a 2025 Visit Albuquerque Tourism Grant recipient, the Glow Up Expo proudly highlights the depth, diversity, and creativity of the city’s beauty industry with a goal of attracting regional visitors to the city’s growing beauty and self-care scene. This year’s lineup features acclaimed presenters such as Emmy nominated hair and make-up artist Elicia Vasquez, award-winning hair stylist Desirre Escobedo and her team from Lavish Hair Lounge, renown make-up and hair artists Danielle Bridges, Isaiah Romo, and Nicole Rose, the nail artists from Goldust Nail Lounge, and Cece Meadows, whose Prados Beauty is an inclusive, high-quality, and nationally recognized cosmetics brand rooted in her Indigenous (Yoeme) heritage, that makes beauty a vehicle for community, service and representation. The growing list of presenters and event exhibitors is available at GlowUpExpo.com.
Event Highlights
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Live Beauty & Style Showcases and Competitions: The Expo will feature high-energy showcases and competitions including nail art, and hair styling challenges judged by industry pros, showcasing the talent and creativity of local artists.
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Hands-On Services & Interactive Studios: Guests can book and receive professional beauty services right on the show floor —from manicures to makeup looks to express skincare sessions.
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Exhibitor Marketplace: Over 65 vendors will offer beauty products, tools, cosmetics, skincare, fashion items, accessories, wellness services, and exclusive show-only promotions.
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Live Artistry Demos & Education: Expert stylists, national presenters, and local trendsetters will share tips, techniques, and product insights live on stage.
About the Glow Up Expo
The Glow Up Expo is a first-of-its-kind beauty, style, and self-care consumer festival created to highlight the artistry, innovation, and entrepreneurial spirit of Albuquerque’s beauty industry. Built as both a marketplace and a celebration, the event offers unmatched exposure for stylists, salons, and brands while giving thousands of attendees a vibrant, hands-on beauty experience.
About Blue River Productions
Blue River Productions is an Albuquerque-based event company known for producing large-scale, community-driven events that celebrate New Mexico’s culture, creativity, and entrepreneurial spirit. From the Southwest Chocolate and Coffee Fest and local Lavender in the Village Festival to the iconic New Mexico Wine Festivals, Blue River’s festivals attract tens of thousands of visitors each year and generate millions in local economic impact.
Event Details
Event: Glow Up Expo
Date: March 1, 2026, 10 a.m. – 5 p.m.
Location: Albuquerque Convention Center
Website: www.glowupexpo.com
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