Media Contact:
Brenna Moore/Visit Albuquerque
Office: (505) 222-4349
Applications Open for Visit Albuquerque Tourism Grant Program
Program supports growth of diverse and thriving tourism economy in ABQ
ALBUQUERQUE, N.M. – (May 6, 2025) – Applications for the 2025 Visit Albuquerque Tourism Grant Program are now open.
Visit Albuquerque, the city’s official destination marketing organization (DMO), annually supports the growth of a diverse and thriving tourism economy in the city through its Tourism Grant Program. The program’s goal is to spark innovative ideas that contribute to Albuquerque’s vibrancy and generate creative visitor and resident experiences that build community and benefit tourism. The program is made possible thanks to revenue generated by the Albuquerque Tourism Marketing District (ATMD).
“We are proud to launch the third cycle of our Tourism Grant Program, continuing our commitment to supporting innovative ideas that elevate Albuquerque as a premier travel destination,” said Tania Armenta, President and CEO of Visit Albuquerque. “The creativity and impact of last year’s funded projects have made a meaningful difference in our tourism economy and our community. By investing in distinctive experiences and initiatives, we are helping to showcase the rich diversity and vibrancy of our city. We look forward to seeing the inspiring proposals that will shape Albuquerque’s visitor experience in the coming year.”
Two levels of grant funding are available: the Innovator Level provides up to $100,000 for project implementation with a 1:1 funding match, and the Incubator Level provides up to $10,000 for project implementation. Visit Albuquerque expects to award approximately $500,000 during the 2025 grant cycle.
For-profit businesses and nonprofit organizations may apply. Applicants must be located in New Mexico and registered as a federally recognized for-profit or nonprofit entity. Applications are now open and will close at 11:59 p.m. on June 4. Awarded projects will be announced in late June, and disbursement of funds will begin in July.
Organizations can apply here. Applicants are encouraged to review the Tourism Grant Program Guide prior to applying, as well as the information found at VisitABQ.org/TourismGrants. Mandatory informational sessions take place in person on Thursday, May 8, and virtually on Tuesday, May 13, and Thursday, May 29. Interested applicants must attend one of the informational sessions to apply for a grant.
Potential project types may include development of products or assets for experiences; infrastructure improvements; transportation and connectivity enhancements; or programs related to Route 66, outdoor recreation, arts and culture tourism or culinary and brewery tourism. Preference will be given to applications that demonstrate understanding and alignment of the Visit Albuquerque Tourism Grant Program, the Destination Master Plan and capacity to increase the number of overnight visitors to Albuquerque. View past grant recipients at https://www.visitalbuquerque.org/tourismgrants/awardees.
The ATMD is a coalition of approximately 150 local lodging properties that have organized efforts in order to increase demand for overnight visitation to our city. The ATMD provides additional funds to expand marketing of Albuquerque, enhance visitor services and develop destination assets.
About Visit Albuquerque
Visit Albuquerque is an accredited destination marketing organization (DMO), and a private, not-for-profit organization [501(c)(6)]. The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a convention, sports and visitor destination. For more information, go to www.VisitABQ.org.
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