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Albuquerque to Host 2028 National Tour Association Travel Exchange
ALBUQUERQUE, N.M. – (Nov. 21, 2024) – Albuquerque will host the 2028 National Tour Association (NTA) Travel Exchange trade show, the association announced Monday. As the association’s signature event, Travel Exchange will bring approximately 600-700 travel professionals to Albuquerque from Nov. 8-15, 2028.
NTA Executive Vice President Dawn Pettus made the site-selection announcement during the 2024 Travel Exchange, held Nov. 17-20 in Huntsville, Alabama.
"We’re looking forward to providing the NTA community with a fulfilling experience in Albuquerque,” said NTA President Catherine Prather. “The destination has so much to offer, from dark skies with stars and open skies with balloons to the Route 66 heritage and a rich Indigenous culture.”
“We are honored to be selected as the host city for the 2028 NTA Travel Exchange, and we look forward to showcasing all that Albuquerque has to offer – from our rich cultural heritage and vibrant arts scene to our stunning landscapes and one-of-a-kind cuisine – to these travel professionals,” said Tania Armenta, President & CEO of Visit Albuquerque. “Serving as the host for this prestigious event is a tremendous opportunity to further establish Albuquerque as a premier destination for group travelers, and we are excited to welcome tourism professionals from around the world to experience the unique charm and hospitality for which our community is known."
“We are thrilled to welcome the National Tour Association’s (NTA) Travel Exchange to the Land of Enchantment in 2028,” said Acting New Mexico Tourism Department Secretary Lancing Adams. “As a hub of connectivity and an anchor for New Mexico’s tourism ecosystem, Albuquerque is the ideal destination to host a world-class convention for travel trade professionals. This announcement comes at a moment in which we are actively rebuilding a statewide travel trade program in service to communities throughout New Mexico. We can’t wait to showcase the splendor and enchantment of New Mexico to travel trade professionals from around the country (and the world) in 2028.”
Albuquerque joins an impressive lineup of cities hosting NTA Travel Exchange in the years ahead:
- Ottawa, Ontario, will host Travel Exchange ’25; Nov. 9–12, 2025
- Tulsa, Oklahoma, will host Travel Exchange ’26; Nov. 15–18, 2026
- Madison, Wisconsin, will host Travel Exchange ’27; Nov. 14–17, 2027
Travel Exchange is a premier event that brings together packaged travel professionals from across North America and around the globe. The National Tour Association’s annual conference features a diverse range of buyers who meet with tour suppliers, destination marketing organizations (DMOs), destination management companies (DMCs) and receptive tour operators to forge partnerships, build collaborations and develop innovative itineraries. This key event offers buyers and sellers the opportunity to engage in one-on-one meetings, as well as attend educational sessions on relevant industry topics. Travel Exchange also provides ample networking opportunities, allowing attendees to connect with peers while exploring local restaurants, attractions and experiences.
About Visit Albuquerque
Visit Albuquerque is an accredited destination marketing organization (DMO), and a private, not-for-profit organization [501(c)(6)]. The mission of Visit Albuquerque is to stimulate economic growth by marketing Albuquerque as a convention, sports and visitor destination. For more information, go to www.VisitABQ.org.
About the National Tour Association
NTA was founded in 1951. Today’s association is the gathering place—in person and online—for packaged-travel professionals seeking new partners and ideas for innovative itineraries. To learn more about the National Tour Association, visit NTAonline.com, and for more information about Travel Exchange, go to NTAtravelexchange.com.
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