The eye-catching cover features hot air balloons soaring high above the city and the beautiful high desert scenery and incorporates Visit Albuquerque's new brand campaign. Features this year include 2016 anniversary highlights for area attractions, unique Albuquerque souvenirs and pages dedicated to beginner, intermediate and advanced outdoor activities. In addition, the entertainment districts pages feature local celebrities - news anchor Adam Atchison, City of Albuquerque Economic Development Director Gary Oppedahl, UNM Mascot Lobo Lucy and Lew Wallace Elementary teacher Sonya Romero - listing their top three things to do in each neighborhood. This year, Visit Albuquerque incorporated photos throughout the guide from social media users that included the #PictureABQ hashtag.
"We're pleased to share the 2016 Visitors Guide, which showcases our new brand-Change Your Perspective. Research shows us this new brand hits the sweet spot as travelers want to experience different things and see things differently when they travel, and due to our geography and culture a different perspective is exactly what Albuquerque offers. This guide is packed with those authentic experiences, events and photos of the Albuquerque area offering travelers-and locals-different perspectives," said Tania Armenta, President and CEO of Visit Albuquerque. "We encourage locals to pick up a copy from one of our visitor information centers to use to make plans for themselves, and when they have friends or family visiting from out of town."
Visitors Guides can be picked up at either the Old Town Information Center in Plaza Don Luis or the Sunport Information Center (near baggage claim), as well as at many Visit Albuquerque partner businesses throughout the city. Visitors can request a free copy or view the digital version online.