In an effort to engage potential visitors to discover all of Albuquerque’s unique offerings, the Visit Albuquerque (Visit Albuquerque) recruited 11 locals in 10 categories to help tell the city’s story. The national campaign is aimed at encouraging interaction with the Visit Albuquerque website in order to find information tailored to individual visitors’ interests. The local residents were chosen as “experts” based on knowledge of their subject area and their passion for Albuquerque.
The “ABQ Experts” campaign website, www.ItsATrip.org/ABQExperts incorporates videos, stories, photos and maps to provide customized information for travelers considering a trip to Albuquerque. Visitors are encouraged to submit questions to be answered by the experts. The experts are incorporated throughout the Visit Albuquerque website – www.ItsATrip.org – the official travel site for Albuquerque.
Sponsored by the Web Marketing Association, the highly competitive IAC recognizes excellence in online advertising and attracts entries from such national/international agencies as Condé Nast Digital, Y & R New York (Young and Rubicam), VML and Bridge Worldwide. IAC entries are judged by internet advertising professionals and are scored on creativity, innovation, impact, design, copywriting and use of the medium.
“We are very proud of the Experts program, the innovation of our Visit Albuquerque team and our continued partnership with Aristotle. It is a great honor to be recognized for this innovative web program, especially among the prominent businesses that enter the IAC awards program,” said Dale Lockett, President/CEO of the Visit Albuquerque.
“Since our founding in 1995, Aristotle has been helping our clients creatively take advantage of emerging technologies to promote their services, organizations and products,” stated Marla Johnson Norris, CEO of Aristotle. “The caliber of projects submitted to IAC by so many prestigious companies makes us very proud of the work we have done for our clients who won 2010 IAC awards.”