Visit Albuquerque received the Bronze Anvil Award in the Media Relations Consumer Services: Travel and Tourism/Hospitality category for its Albuquerque Tells Potential Visitors to "Remember My Name" tactic. The entry illustrated the public relations efforts related to Breaking Bad tourism. Working with partners throughout the community, Visit Albuquerque was able to showcase increases in media coverage, web traffic and partner business related to the hit television show.
The Bronze Anvil Award was created by PRSA in 1969 to recognize outstanding public relations tactics - the individual items or components that contribute to the success of an overall program or campaign. Bronze Anvil Awards are possible in 32 categories and various subcategories, including media kits, annual reports, newsletters, video programs, speeches, blogs, smartphone applications, websites and use of social media. The Bronze Anvils celebrate the best of the best in tactics through categories reflecting their growing scope, creativity and importance in strategic public relations.
"Once again, the collaborative efforts of our team and partners to use this incredibly popular show to increase awareness of Albuquerque, both nationally and internationally, has paid off," said Tania Armenta, vice president of marketing, communications and tourism for Visit Albuquerque.
Entries are judged by teams of PRSA members - and others who have specific category expertise - across the country. Only one Bronze Anvil Award and up to three Bronze Awards of Commendation may be earned in each category or subcategory. No Bronze Anvils are awarded in those categories where the judges feel the entries do not rise to the standards set forth for the award by PRSA.
See the complete list of winners at http://www.prsa.org/Awards/BronzeAnvil/BronzeAnvilResults/PreviousResults/2014BronzeAnvilResults.pdf.