Albuquerque - The Visit Albuquerque (Visit Albuquerque) is proud to announce that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, DC-based Destination Marketing Association International (DMAI). As the world’s largest and most reliable resource for official destination marketing organizations, DMAI is dedicated to improving the effectiveness of over 1,500 professionals from 625+ destination marketing organizations in more than 25 countries. 

In earning the DMAP accreditation, destination marketing organizations (DMOs) have demonstrated that they exemplify the highest in destination marketing industry standards. The Visit Albuquerque is one of only 39 bureaus (national and international) to obtain this accreditation as of October 30, 2007.

“The Visit Albuquerque is honored to receive the Destination Marketing Accreditation from DMAP,” said Dale Lockett, President/CEO of the Visit Albuquerque. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”

“By applying for and receiving DMAP accreditation, the Visit Albuquerque has demonstrated a commitment to quality programs and services,” said Barry Biggar, CDME, DMAP Board Chair.

“Earning DMAP accreditation tells the Albuquerque community and potential visitors that your DMO has attained a measure of excellence assuring that their trust is well placed and their business in good hands.”

For 27 years Visit Albuquerque has been successfully marketing Albuquerque as a visitor and convention destination, and has been recognized nationally and locally for excellence in marketing, sales and convention services.

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP, visit