ALBUQUERQUE, N.M. --- ESPN is bringing its sustainability efforts to Albuquerque as part of the 2010 New Mexico Bowl. The New Mexico Bowl, which is owned and operated by ESPN, will offer this project in an effort to create awareness and educate the fans and participating teams about the efforts necessary for a green future.

The team hotels, Sheraton Uptown and Marriott Uptown, are participating in the project. Each member of the traveling parties staying at the hotels will be issued a wood-based, compostable key card.

At the pre-game Fan Fest on Saturday morning in University Stadium’s North Stadium 4 lot, a Green Tent will be set up for recycling. All attending are urged to partcipate, bringing old batteries, cell phones and sporting equipment.

There will also be a t-shirt recycling program at the FanFest. People are encouraged to bring a t-shirt or sweatshirt from home. They will then have the option to have that shirt “upgraded” with a new silk screen image created with environment-friendly ink. This will be done at no charge.

“This is another piece of the New Mexico Bowl in which people can take pride and get excited about,” said Jeff Siembieda, New Mexico Bowl Executive Director. “This event is about a whole lot more than a football game and I’m happy that ESPN is able to bring this world class project to New Mexico.”

The New Mexico Bowl is one of two (BBVA Compass Bowl) ESPN Regional Television (ERT) owned and operated events to implement the sustainability project. ESPN’s goal is to increase participation every year by at least two bowls. The MAACO Las Vegas Bowl has already signed on for 2011.

The fifth annual New Mexico Bowl, featuring a representative from the Mountain West and WAC, will be played on Saturday, Dec. 18 at noon MT at University Stadium on the University of New Mexico campus. The game, which kicks off the FBS postseason, will be televised nationally on ESPN and ESPN HD.

ESPN Regional Television/Event Ownership
The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,000 telecasts of sporting events. Programming includes football, basketball, NCAA events, golf and NHRA events accounting for more than 2,200 live and/or original hours of programming. In addition to event ownership, ERT is the production headquarters forESPNU, the 24-hour college sports network; syndication rights-holder and producer of national, regional and local shows for college conferences (e.g. – SEC, BIG EAST, Big 12, Mid-American, WAC).

ESPN Regional Television markets and/or owns several sporting events, including collegiate football events: Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl; BBVA Compass Bowl (Birmingham, Ala.); MAACO Bowl Las Vegas; New Mexico Bowl (Albuquerque); Sheraton Hawai’i Bowl (Honolulu); Texas Bowl (Houston); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.) and The Home Depot ESPNU College Football Awards. Collegiate basketball events: 76 Classic (Anaheim, Calif.); Cancun Governor’s Cup; Charleston Classic (S.C.); DIRECTV SEC/BIG EAST Invitational; Hawaiian Airlines Diamond Head Classic (Honolulu); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Honda Puerto Rico Tip-Off (San Juan); Lane Furniture All-College Basketball Classic (Oklahoma City) and BracketBusters; as well as the new ESPNU Warrior Classic (Lacrosse) and the ESPN National Golf Challenge. For more information, visit