New Mexico is an Outdoors paradise.

Problem is, not too many people know it.

While neighborly states affectionately refer to New Mexico as "the Land of Enchantment", the state has long suffered from poor recognition throughout the lower 48 and -quite frankly- the world.

However the long-awaited and soon-to-be-released New Mexico Tourism Bureau Ad campaign is bound to change all that. But some New Mexico entrepreneurs are not sitting idly by waiting to reap the benefit of national advertising push. They have taken matters in their own hands and are trying to make a difference -on many more levels than one.

New Mexico Enchanted Hikes is one of these businesses.

The Albuquerque-based Outfitter offers year-round day hikes throughout the state, as well as snowshoeing day trips in the winter and custom trips available upon request.

With some competition in the area, it was necessary for the newly formed company to distinguish itself in order to make a mark. And it has accomplished just that simply through its commitment to donating part of its proceeds to local wildlife rescue sanctuaries. This dedication to giving back is at the core of the company's values and is clearly explained on their website.

New Mexico Enchanted Hikes' difference does not stop there as it boast a bilingual French-speaking guide who is always on hand to delight customers with tall tales of the Southwest. This unique feature makes it a destination of choice when shopping for guide services.

For more information, visit their website at and visit them on Facebook too.