Hoop It Up, the largest 3on3 basketball tour in the world, will bring top-notch competition, entertainment and excitement to Albuquerque, New Mexico on Saturday and Sunday, June 13-14, 2009. The event will take place at Civic Plaza on the Downtown Streets, 3rd and Tijeras NW, Albuquerque, NM 87102. As part of the 21st anniversary tour, Sports Authority will be the presenting sponsor of the 2009 Hoop It Tour and Chicago-based Ariel Mutual Funds and Spalding will serve as the official sponsors.

Hoop It Up is a series of exciting weekend basketball celebrations providing games, concessions and entertainment. The tour is organized by BEST Experiential Properties, a subsidiary of Blue Equity. The nationwide tour is expected to attract an estimated 400,000 participants and spectators.

The Albuquerque event is presented by New Mexico Sports and Wellness.

Hoop It Up offers players of all ages and abilities a festival-style atmosphere filled with fun, dynamic and fast-paced competition. This eventful weekend also features family-friendly entertainment and basketball skill challenges along with food and activities for all to enjoy.

“The Albuquerque tournament is one of our most fun and exciting stops on the Hoop It Up Tour,” said Dan Cramer, Executive Vice President of BEST Experiential Properties. “Thanks to the local support of New Mexico Sports and Wellness, we expect the 2009 event to be another great success.”

The 2009 Hoop It Up Tour is comprised of 29 qualifying local events held throughout the United States from March through September, culminating with the World Championships this summer. The tour is one of BEST Experiential Properties’ flagship events in addition to Kick It 3v3 soccer and Let It Fly 4on4 flag football. The tours provide games, concessions and entertainment to approximately 2 million participants and 12 million spectators.

Event schedule and registration details:
Saturday, June 13: 9:00a.m.–5:00p.m.
Sunday, June 14: 9:00a.m.–5:00p.m.
**Start and Finish Times are subject to change

For more details about the tour and to register, visit www.hoopitup.com or call 1.888.997.PLAY. For information on other BEST participatory tours, please visit Kick It at www.kickit3v3.com and Let It Fly at www.letitfly.org.

Visit www.BESTSocial.net to learn more about our online community and to interact with members from Hoop It Up, Kick It and Let It Fly events.

DEADLINE TO REGISTER: Monday, June 8, 2009 11:00 PM MST